All forms of marketing are actually relationship marketing. The marketing efforts and marketing plan of any business are about building relationships with its customers or target audience, so that they eventually buy from them. Relationship marketing can be done in many ways. Depending on the phase a business is at, and the industry it is operating in, marketers can come up with creative ways to …

Who doesn’t get excited about a discount or a certain promo? Well, it certainly makes many customers thrilled. They’ll cheerfully and strategically use any coupons and promotions you throw their way. But while it’s all good for customers, as a business owner, you might wonder how it all works out on the other side of it. This article will tell you all about coupons and promotions, and how to run …

Social media platforms are gaining popularity for being used by businesses to promote their products and services. Companies are realizing the extent of influence social media posts have on their users and are coming up with new ways of using social media influencers to increase their sales. Most social media sites were built with the sole purpose of letting users interact with each other through…

Instagram is a popular social media platform. It is popular among the youth who like to make short and quick posts that are easily shareable among their friends and peers. In 2012, Instagram was bought over by Mark Zuckerberg, the founder of Facebook, for $1 billion. The sole fact that the founder of such a huge social media platform saw such value in Instagram that he took it over shows how effe…

Instagram has a global user base of over one billion people. On Instagram, 90% of them follow at least one business. This alone makes it worthwhile to set up an Instagram account for your company. But did you know you can take your business to the next level if you sell products on Instagram? We've put together this extensive, step-by-step tutorial on how to sell products on Instagram. As you beg…

A business model is a way you run your business. It is usually a part of your business plan, which is developed before you actually start your business and implement all the strategies that you plan for it. In your initially built business model, you might miss out on certain areas that you plan to carve out as you grow your business. These areas are about your business expansion, which you can o…

Excess merchandise can become a problem for any business that does not have proper inventory management tools in place. It is a situation that involves a waste of resources and a loss of revenue, whichever industry the business is operating in. It is important for a business or an online store to deal with excess inventory sales. An e-commerce website or a retail shop that is in this situation ne…

You've worked hard for years to develop a successful small business. You do a formal appraisal as you arrange your exit strategy and discover that your firm isn't worth nearly as much as you had imagined. So, what's next? Is there anything you can do to boost the worth of your firm between now and the time you sell it on the business-for-sale market? Fortunately, there are many things you can do …

It is not a surprise that the customer returns are not your favorite part during the running of your e-commerce store or any shop. However, they are part of the retail sales. Regardless of this, the United States federal government has passed no law needing return and refund policy. It doesn’t mean that you shouldn’t prioritize it. There are many reasons for you to have and display a refund polic…

Don’t you just enjoy flipping through books and magazines, looking at amazing photos? Whether it may be photos of beautiful interior designs or exquisite fashionable apparel and accessories, a lookbook highlights the appeal behind every one of them. As a consumer, you must understand how satisfying it is to just see and look at each of these photos. There’s an effect of inspiration that hits you …

There are many endeavors that entrepreneurs today dive into in order to expand their business. One of which is the process of while labeling. It has been an easier way to do business and earn money. It makes for a great business endeavor, not only because it is profitable but also because it is good for the customers. This article would tell you all about white label, how white labeling helps you…

When a customer is devoted to a particular brand, they are not readily swayed by availability or price. They will spend extra if they receive the same high-quality product or service that they are accustomed to and like. A devoted consumer also has the following characteristics: They are not actively looking for different suppliers They are more likely to recommend a brand to family and friends. …

We are all plagued by one common and inescapable stumbling block: rivals. It's a dog-eat-dog world, and being the biggest dog in town is critical for a local business. It will be difficult to compete with organizations that have auto-generated local listings or enterprises that have been in the local SEO game for years. Google's ever-changing list of ranking criteria is another difficulty that ma…

The social media strategy of a business refers to the actions and efforts taken by the business to market and promote its brand, products, or services through different social media platforms. Different social media sites are more suitable for promoting different products. In building a social media strategy, a business needs to keep in mind the market it's looking to penetrate, and the character…

If you are running an online store, you would know the concept of the checkout process. Having a smooth checkout system is always critical for an e-commerce website. Since these days people browse through websites from their mobile devices more than from desktop, everything that you optimize on your website needs to be optimized for mobile as well. As mobile phones become a more convenient means …

In the ecommerce industry, it is vital that virtually all aspects of your ecommerce business are unique and one of a kind. You want to occupy space and make a name for yourself and your business. You can only do that if you claim your own position in the online marketplace and design your website to the best of your ability. Registering an ecommerce domain name allows you to do this. A domain nam…