When a customer is devoted to a particular brand, they are not readily swayed by availability or price. They will spend extra if they receive the same high-quality product or service that they are accustomed to and like. A devoted consumer also has the following characteristics: They are not actively looking for different suppliers They are more likely to recommend a brand to family and friends. …

We are all plagued by one common and inescapable stumbling block: rivals. It's a dog-eat-dog world, and being the biggest dog in town is critical for a local business. It will be difficult to compete with organizations that have auto-generated local listings or enterprises that have been in the local SEO game for years. Google's ever-changing list of ranking criteria is another difficulty that ma…

The social media strategy of a business refers to the actions and efforts taken by the business to market and promote its brand, products, or services through different social media platforms. Different social media sites are more suitable for promoting different products. In building a social media strategy, a business needs to keep in mind the market it's looking to penetrate, and the character…

If you are running an online store, you would know the concept of the checkout process. Having a smooth checkout system is always critical for an e-commerce website. Since these days people browse through websites from their mobile devices more than from desktop, everything that you optimize on your website needs to be optimized for mobile as well. As mobile phones become a more convenient means …

In the ecommerce industry, it is vital that virtually all aspects of your ecommerce business are unique and one of a kind. You want to occupy space and make a name for yourself and your business. You can only do that if you claim your own position in the online marketplace and design your website to the best of your ability. Registering an ecommerce domain name allows you to do this. A domain nam…

As the e-commerce industry continues to reach further heights, the logistics to ensure orders reaching the customers are becoming problematic. Ever since the COVID-19 pandemic came into play, the complications have exceeded. Consumers do not like to wait unnecessarily during orders. Once you show incompetence, they will walk away. There are many examples, especially when Amazon lost customers bec…

Online shopping has been a growing trend in various industries. One of the many features that customers enjoy about online shopping is that they can browse and purchase products in the comfort of their homes, besides the convenient and secure ways to pay for their purchases. With little hassle, they can complete their shopping experience. As a business owner, you need to understand this notion. Y…

Do you have a website but cannot generate much traffic for it? Did you start a blog a year ago and wonder why nobody is reading your articles? Are you currently struggling to establish a known online presence for your brand? If your answer to one or more of the questions above is ‘Yes’, you have come to the right place. If you are facing any of these problems, you need to learn a little about web…

As more and more companies realize the importance of having a website to represent their brand, we observe a growing demand for web designers and web design businesses. When a company or individual is building a website, they prefer to save time by designating creating its design to someone else. It is quite overwhelming for business owners to develop anything from scratch on their own. That’s wh…

Being an entrepreneur is hard work. Isn’t it? You handle everything regarding liquor cost, food cost, and overhead costs. So what is the difference between these costs and the rest? As a business owner, you must try to minimize costs at every opportunity. However, as we have seen the making of many online stores since the emergence of the COVID-19 pandemic, this causes the e-commerce overhead to …

Growing your email list is serious business. There are many businesses nowadays that neglect this type of content marketing, most of which would eventually realize why that is a mistake. If business owners would do their research, they’d discover that email marketing is one of the most effective and prevalent ways to grow your business. This article will help you understand why it is important to…

Introducing site version history! Want to undo many changes at once? You can now restore a previous version of your entire site from the last 20 published versions. Find this feature in the site preview menu.

With today’s innovations in technology, the business world continues to evolve. More and more avenues for businesses are popping up, and operations are no longer confined to physical stores. Shopping has been taken into the online world. Online stores and online business websites are gaining more and more popularity. It is imperative now that your business has an online presence. And in recent ye…

Having a website dedicated to reaching more customers is an excellent step in the right direction. But while designing a business website to entice and encourage visitors, it is also important to remember that it is even more valuable to have people do more than just visit your website. Driving traffic would not do much for you in the long run. You’d want to optimize your website to convert visit…

As the world gets more and more digitized, businesses are moving towards e-commerce sales. According to research conducted by eMarketer, global e-commerce sales will become worth more than $4 trillion within this year, 2021. The current pandemic has shifted the focus of even more businesses to make online sales. When you sell your products over the internet, you can pretty much sell them to anybo…

Free shipping is a necessity for many businesses that sell their products via an online store. If your competitors are offering free shipping to their customers and you are not, you will be left behind in the market and potentially lose many of your customers. There are certain costs involved in shipping for free, but it usually still proves to be worth it to put up a free shipping offer every on…