Digital marketing is essential in eCommerce. If you want your brand to last long, you must equip yourself with all the strategies you need, like understanding modern media. Using advanced technology, you must have a broad knowledge of what’s happening inside and outside your business. Mastering how to read your customer’s buying behavior must also be among your top priority. There are tons of mar…

Website security is among the top concerns of many website visitors. Who would want their personal information being used without their consent, right? As a website owner, it is your responsibility to ensure that your system is protected against hackers. What’s one way to do that? Simple. Through the help of a website security audit. What is a Website Security Audit? A website security audit is s…

Whether you are starting out a new business or you’d like to level up your brand to gain a strong business identity and customer loyalty, one of these branding strategies might just work for you. But first, you have to identify your purposes to arrive on the right track. What do you want for your business? How would you like it to be known? Who are your target audience or customers, and where do …

Nowadays, almost every website owner understands the importance of responsive eCommerce websites. With time, we are reaching a point where it will be impossible for us to keep up with the innovative resolutions and devices in web design and creativity. Making a website for each and every resolution would bring problems not just within your eCommerce website but also your computer. Nowadays, almos…

UI and UX are two interdependent terms. UI stands for user interface while UX stands for user experience. The former deals with the interaction between computer systems and users. The latter is about a user’s overall experience with a business, brand or product. The two terms are often confused with each other. That’s why you will see many blog posts about UX vs UI. It is important to clarify the…

It is common for web designers and graphic designers to get curious when they hear that the trends in the design industry are changing. They want to know what’s the next big thing. They want to be ahead of the competition. In 2014, the latest trend was that of interactive templates and bold typography. Later we had the minimalist movement when flat mobile-friendly designs were high in demand. Aft…

It’s not just about aesthetics. It’s not just about a favorite color. When it comes to choosing the best website color scheme, it’s also about SEO, website color scheme psychology, and marketing. In this article, I’ll discuss the importance of choosing the right color palette for your website. And how the wrong choice can cost you visitors, page views, and sales. There’s a rule in sales and marke…

The past two years have not been much productive due to the pandemic we have been going through. But things can start getting better in 2022. As we approach the end of 2021, why not start planning ahead already? Many individuals lost their jobs in the past two years, while others faced severe losses in business. Are you one of those who has always dreamed of starting your own business? If yes, th…

You will not find a single great website today that doesn’t get client testimonials. Client testimonials are established through compelling phrases or quotes from current customers. Through those quotes, we will feel that a particular product or service seems to be a great idea, as thousands of people will come rushing in for registration. Testimonials of customers make you feel that your busines…

Clients and customers are the most crucial aspect of any business. To grow your business, you need to keep your clients happy and satisfied. If your existing clients are happy, they are likely to recommend your products and services to others in their network, giving you the benefit of free-of-cost marketing. But if your clients are not satisfied with your work or your product, your brand image c…

The year 2022 is an excellent time for all you talented individuals and aspiring entrepreneurs to start their own businesses. If you are into photography, you can start offering your photography services as a full-fledged photography business. There is no need to feel overwhelmed at the thought, even if you have never run a business before. As we approach the end of the Covid-19 pandemic, many of…

Photography is a passion that increases the more you practice it. Many people can successfully turn this passion into a business. By learning some photography tips from those who are more experienced than you in this field, you could make way more money out of this passion than you have been making until now. Finding out about the top photography tips could benefit you in numerous ways. Whether i…

Why does website downtime happen? As a website owner, the first thing you have to ensure is to keep your business up and running online. However, website downtime is simply happening, just like how the sun shows up in the morning. This can cost your SEO ranking, sales, revenues, or even loyal customers frustrated about the site not working. Downtime is like a monster for every business owner, art…

Facebook advertising has constantly been gaining popularity among businesses for the past decade. The platform, in its earlier days, was only known as a social media platform. Gradually, businesses started realizing the value of it in terms of promoting products and services. This was the time when Facebook ads were not yet launched. Businesses were taking advantage of many followers on their fan…

The ultimate goal of any business is to gain and maintain customers. To do that, businesses need to work on their customer retention strategies to minimize their customer churn and maximize their average customer lifetime value. Reducing customer churn benefits all departments of a company. The marketing team needs to put in less effort in getting new customers, while the production team is well …

When somebody talks about ‘301 redirect’, it might sound like something too technical or complicated. But it’s not. A 301 redirect is a pretty simple thing. Yes, a 301 redirect is related to a website’s search engine optimization process, but not exactly as complicated or hard to understand as many other SEO techniques. If you want to know what 301 redirect is, how to do 301 redirect, and when to…