Whether you are starting out a new business or you’d like to level up your brand to gain a strong business identity and customer loyalty, one of these branding strategies might just work for you. But first, you have to identify your purposes to arrive on the right track. What do you want for your business? How would you like it to be known? Who are your target audience or customers, and where do they come from?
Identifying your purpose for where you want to take your business will help you determine the best brand strategy for your company. Setting up your goals first is the best thing to do before jumping off these different types of branding strategies. The question about who your target customers are and what part of the world they come from are just some of the crucial points on how you will mold your business into something bigger and better. This is why, here at Strikingly, we love to give you brilliant ideas on how to figure out your path to success. It doesn’t just end in building your own business website with us. You’ve got a way ahead to develop the best branding strategy. We’re here to help you identify which of the different branding strategies will work for you.
For someone who wants to create the best personal impression online, you don’t really need to be the most powerful individual. If you think that only prominent people can get the top rank, you’re wrong. You can develop the most powerful personal branding strategy out of a few things. All you need is a platform, networking, values, commitment, and images to furnish them all. Yes, a personal brand shouldn’t be complicated, especially when you’re just starting out and showcasing what you got. Don’t be afraid to be innovative, well-driven, and empowered like many of the famous faces we see online, from artists to politicians or athletes to musicians. With any of the different types of branding strategies, you control how you want to be known to your audience. Rock it.
2. Corporate Branding Strategy
When you think about corporate branding strategy, it is automatic that professionalism and formality come in. This is true when you talk about businesses mainly composed of stockholders and board members. Corporate branding is the image or the reputation you build for your company. How would you like your business to appear in public? It doesn’t stop creating an eye-catching logo but make sure that it makes sense to what you are catering as a business. If you want to highlight quality over the price then you have to show it clearly. Many corporate businesses that are widely known have come up with unique branding strategies. They level up among others because people remember how they present themselves through their brand. It’s the authenticity and originality of the concept that will take your business on top.
In line with so many branding strategies, products should be spotlighted somewhere to take your business to its class. Let’s say you’d like to launch new products that are aligned to what you’ve offered to your customers before. You need to do hard work in proving its worth. When you focus on product branding, you’re not losing any great deal it would make for the company as a whole. Getting the attention of your existing customers or attracting new people to patronize your products is another leap for your business. Some business owners often give this type of brand strategy limelight because it entices their customers and makes them feel more excited to try it out or preorder. Most people are big on product brands because they know the quality is best-in-class and authentic. These are the qualities that people are looking for when they get into product branding.
4. Service Branding Strategy
Okay, service branding is another big thing to work on. It doesn’t mean that when you run a laundry shop, everyone will stop by your shop to clean their clothes and linens. What we mean is that there are so many businesses offering the same service. You need to level up into something that people will remember your service. Regardless of what kind of services you offer, you must ensure that you personalized it to make people remember your company. Create an impression. Make your customers feel special. It’s the most effective way to get on top of the game. As you see, all you need is to check out if any of these branding strategies work for you.
Retail branding is a very common strategy that is proven to work out great. Well, think about this. When you go to a department store, you will see different brands sitting next to each other. But, if you got a retail store, let’s say for Nike shoes, it’s exclusively sold in your store. It gives the customer a personalized experience when they purchase their favorite brand in a retail shop. While not compromising the product brand and quality, you realize that this strategy works, especially these days. You give people the power to buy their favorite brand at a local shop. Who wouldn’t love the idea, right?
6. Geographical Branding Strategy
Have you ever encountered a cafe or a restaurant named after a place or a cultural hint? For instance, there's an Italian Cafe, Tribal Hub, or something similar. If you’re starting out a business and you want to honor the place or culture where it began, this is absolutely a brilliant idea. You just need to make sure that your product or service justifies this kind of geographical or cultural branding in the sense that you present it properly. The taste of coffee, the kind of pastries, or even side dishes have something to say about the place. That is how you use the geographical branding strategy. Justification of the brand name matters.
Let’s begin with the basic stuff on how to get you into the online world. These days it’s a growing trend to build business websites, online galleries, and even personal portfolios that are accessible on the internet. Regardless of your purpose, you must ensure that the website builder you choose will take you to the next level. That is what Strikingly has to offer to our multiple users around the world. We thought you might want to take a peek at our users’ websites but let us give you a quick glance at how awesome it is to work with us. When it comes to the best branding strategies, we’ve got our tools ready.
∙ Choose From our 100+ Professional Themes
It all starts with a strong presence in both offline and online platforms. If your company has an existing presence offline, you need to reciprocate it on your website. Sure, you can start a website from scratch, but why not get an idea from our free designer templates. A great brand strategy should reflect on the web design itself. No matter how simple or elegant your design is, make sure it says something about your brand. In the end, that’s what matters most.
Image taken from Strikingly - Digital Masters template
∙ Customize Domain Name
A company with its own domain name associated with all email communications says something about how great its brand is? Strikingly has over one hundred domain names to choose from. More interestingly, you can buy a plan and get it for free. It’s up to you to register a new domain or transfer an existing one without too much hassle.
You think font style isn’t a big deal? Well, think twice. Corporate businesses and even startups are making such a great effort to maintain consistency in terms of their formal engagements that means they keep a unique font style on all of their prints and docs. Strikingly allows you to upload your font style.
In most cases, a company logo is uploaded as a favicon on a website. Other businesses use different favicon designs while not compromising the brand identity. We make sure you can do all these when you build your website with us.
With so many things happening on the internet nowadays, you definitely want to shine online as a business owner or individual. By learning these types of branding strategies, it will help you achieve your business goals. Getting on the right track is significant to your success as a business owner or someone who runs a personal website. Once you realize what area you want to focus on concerning your branding, it’s easy to develop ideas and strategies to put you in the right direction. Whether you’re launching a new product, improved services, or simply want to grasp a strong brand identity, we’ve got you covered here at Strikingly. We’d love to hear about your brand. Chat with us today.