Information design and data visualization are concepts that every marketer needs to be familiar with. It is time to dig into these and see how to use them. These are a link between graphic designers and content writers. They bridge the gap between explaining something in plain text and presenting it in the form of a diagram. When you hear the term ‘information design’, do you straight away think …

If you are running a business, you will know how important it is to build a brand. To survive in this highly competitive and global world, we need to have a strategy that outsmarts all the other players in our respective industry. With the world getting more and more digitized many businesses are developing more creative ways to implement a brand activation strategy. Brand activation means making…

Peer-to-peer marketing is a strategy that relies on building relationships to create marketing opportunities. We all know that people don’t like it if we force them to buy anything. Nobody likes being told directly again and again to buy a particular product. People are more likely to make a purchase if they trust the trust. If they hear about a specific brand from their friends and peers, they w…

It is very much likely that you have opened your email account and checked some of your inbox messages. When creating a professional email address for your online business, checking all these email updates becomes more critical. If you increase email engagement for your business, you will get a better chance to reach out to new customers and prospects. Email marketing is a better and improved tac…

Have been exploring different methods of marketing to drive more sales to your business? Have you heard about interactive marketing? It is a relatively modern concept, as it makes use of the digital media for the most part. This post is a guide to interactive marketing for both small and large organizations. It will benefit you to learn about the different types of interacting marketing strategie…

Are you an ambitious professional always looking for new and efficient ways to manage projects? Do you want to know how to strengthen and improve your business processes? Many brave leaders in the corporate world are always chasing lean process improvement. If you are one of them, you have come to the right place. This post will guide you through the lean process improvement basics. We will also …

If you want to write a career objective, there are many underlying things that you need to be aware of. Many experts believe that they are of no use. On the other hand, some others believe that an effective recruitment strategy regarding managers would understand your attributes and beliefs. Whether you call it a branding statement, a quick overview, or simply an objective, the objective statemen…

Whether you are running a freelance business or a well-established organization, your success would greatly rely on having a compelling marketing offer along with an appropriate call to action to facilitate your customers. It all comes down to whether or not your marketing strategies can pass the 3-second test. What’s the 3-second test? It refers to the question: would your target audience know e…

Many digital marketers are available today, making it easier for businessmen to choose the perfect business model for their online store. By choosing the best business model, they can conduct their internet operations effectively. It enables them to save costs and overcome web development’s tensions and complexities. After all, an effective online business is what every businessman dreams of. How…

When it comes to strategic planning, you need to consider the external factors of your business for coming up with effective ideas. The external factors are mainly influenced by the other players in your respective industry. To do a thorough competitive analysis, you need to know who your competitors are, their unique selling proposition, and how related their products or services are to the ones…

Nowadays, any product idea is good enough to run an eCommerce business efficiently. The way you develop that idea and its potential benefits may depend on various factors. Those factors can be the financial condition of your organization, the resources you have at your disposal, or how you carry out your online sales. All of these responsibilities are associated with a product marketing manager. …

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Creating good website content is not a walk in the park for everyone. It requires appropriate planning and optimization. Another thing that people won’t find easy is the content seeding strategy. Basically, making content-related strategies involves a lot of revision. You must understand the kind of content you want to prioritize and understand how your readers interpret it. Before you create con…

Website viewers have gone far in how they browse the internet. Before, they tended to do it at least 1-2 times a day using their computers. But as the digital age improves, users’ way of browsing the web has also drastically changed. The invention of digital devices like mobile phones has significantly impacted business. According to research, the estimated number of humans who use their mobile p…

Instagram reels are a gold mine for brands and businesses in today’s world! However, having unique Instagram reels ideas and a well-crafted storyline is required to make your business visible using reels. A well-planned and executed Instagram reels strategy can skyrocket your company's visibility! We've covered everything you need to know about Instagram reels in this guide, including making reel…

Although it is a unique social media platform, Pinterest has become an ultimate inspiration hub for millions of users worldwide. The visual search engine is the bread and butter for every marketer, artist, and influencer. However, it isn’t about scrolling down on your mobile phone and wasting time. You can use Pinterest marketing for all kinds of business to conduct brand marketing. According to …