As somebody who works in the construction industry, it is probably difficult to imagine how a construction website can be a good idea especially if word-of-mouth advertising has been effective in bringing in business. But having a website in this era is a must for any business, even those that are thriving with more traditional marketing techniques. An online presence can boost your business further and attract new clients that are outside of your current network.
Fortunately, these days, it shouldn’t have to cost so much to build your own construction website. There are many online tools that can help you get your site up and running in no time. Strikingly is a website builder that enables contractors and small businesses to build construction websites without the need to learn programming languages or website design.
What makes an effective construction company website?
One of the good things about using a website builder is that you don’t need to meddle with the technical aspect of website development. Everything has already been settled - hosting, construction website templates and even domain registration - so you can focus on creating content that will help you build your brand on the web.
Having said that, here are a few things to keep in mind when creating your own construction website:
1. Update your portfolio or projects section regularly
While it may be tempting to display all your projects, it is highly recommended that you stick to the most important or most noteworthy ones. Showcase your company’s expertise by displaying projects that show your skills, knowledge and experience.
2. Use high quality images
Make sure to use high quality images of your construction projects to make your site professional-looking. Action shots of your team, displaying in-process images that show what it takes to complete a project would also be great.
3. Don’t forget a proper contact page
Don’t leave potential clients wondering how to contact you. Make sure to add detailed contact information on your website. Use a custom contact form to enable visitors to leave messages for any of their inquiries on your site. Keep your email address, phone number and even physical address visible on all the pages on your site.
4. Provide details of your services
Customers shopping around for a contractor will want to know what you can and cannot do. Be clear with the scope of your services and what you specialize in. You can state that you do specific works such as renovation, building construction or space optimization. You can even say that you also accept customized projects but at least give your potential client an idea of what you offer so they know if your brand is a good fit for their needs.
5. Testimonials provide social proof
Harness the power of word-of-mouth advertising by including testimonials from previous clients. People are always looking for social proof when they are in the process of considering contractors and construction companies.
6. Maintain consistent branding
With Strikingly, you get sufficient freedom to create a unique-looking construction website. Maximize the use of the design tools available at your fingertips. Select color schemes, fonts and other design elements that are consistent with your corporate branding. This ensures brand recall and recognition particularly for clients you may have met offline and who are encountering your website for the first time.
6 Best Construction Company Website Examples
If you’re looking for design inspiration, check out some of the best construction websites powered by Strikingly.