Conventionally, word-of-mouth advertising has been the marketing strategy in the construction industry. Especially because other people’s experiences with a construction company is what builds your trust to do business with them.
For decades, this has proven to be an effective way in getting project deals.
However, times have changed. People from the music industry, to visual art down to the wedding industry, have seen the need to have their website.
The current dynamics in business have shown that having an online presence magnifies the business to a larger network, many of which can’t be reached if marketing is relied on in word-of-mouth advertising.
The good news is, online technology has evolved so much that you won’t need to do all the painstaking work in building your construction website. Online tools like Strikingly can get your construction website up and running in no time.
Strikingly can help you increase your client network without the need to worry about learning website design and programming language yourself.
So today, we’re going to help you build your blueprint as it were so you can lay the foundations in creating your construction company website.
We’re going to cover what makes an effective construction website together with pointers you should keep in mind. The cherry on top will then be 10 construction website examples you can get ideas for your construction website from.
What Makes Your Construction Company Effective?
Working with a website builder like Strikingly takes the unnecessary burden off your shoulder when it comes to building your construction company website. You won’t have to think about the technical aspect – hosting, domain, web design, coding, and all.
This way, you can focus more on what you’re good at – construction.
As you do so, you’ll be able to add more content to your construction website and provide potential clients with more references they can turn to, increasing your chances of them doing business with you.
Before giving you the pointers to keep in mind in building your construction website, I suggest you prepare a notepad and take note of what elements you’d like to find on your construction company website.
Going through the 10 construction websites examples, you can also analyze and have a rough picture of what you want your construction website to look like.
The key point to keep in mind before moving forward:
Visitors will scan your construction website in less than 15 seconds. You have a blink-of-an-eye chance of grabbing their attention. So choose elements that will make them stay longer.
Now for the pointers.
Use high-quality photos for your construction website. This doesn’t only make your construction company website professional-looking, it also gives potential clients a clear picture of your work output.
Would you be able to gauge a building best looking at a pixelated photo? I thought so too.
Using high-quality photos will keep potential clients interested in your construction website.
Other than you building output photos, adding action shots of your team shows a visitor how efficient you are in doing the work.
Have a proper contact page. Don’t leave potential clients hanging. Unless you have a clear contact page, you won’t increase your chances of closing a deal no matter how great your construction website looks.
Make sure your contact page has all the contact information and contact avenues for potential clients to reach you.
Add your phone number, email address, and even office address.
If you can, it’s also great to have a custom contact form easily seen on the contact page so you make it extra easier for clients to reach you.
Give the details of all the services you offer. Nothing’s more annoying than having a vague idea of what you offer.
When potential clients visit your construction company website, they surely want to know what you can and cannot do for their construction project.
Highlight what you specialize in and be clear about the scope of the work you can do.
You can state that you specialize in space optimization or renovation and also tell you to have not much experience with tiny home constructions.
This way you communicate your services well and you attract the right clients, lessening the amount of time you waste on projects you cannot close.
Add testimonials as social proof. Shifting to a new marketing strategy doesn’t mean you have to discard the old. You can infuse word-of-mouth advertising by showing testimonials of your work from previous clients.
It does a significant job in increasing your credibility as a construction company.
Have a branding and stick to it. Strikingly helps you to have the liberty to materialize your construction website design vision while at the same time making it easy for you to maintain consistent branding.
Strikingly has design tools like font, color schemes, and other design elements readily available. Using these tools to stick to branding will do a great deal with brand recall and recognition especially for clients you met personally.
Always update your portfolio of projects. It’s quite tempting to exhibit all the projects you made. However, it does more harm than good.
Displaying all your projects means displaying those you’re not particularly proud of.
It’s way better to update your portfolio by just adding the best projects you have. This way, you always have your best foot forward.
Now the most exciting part – construction website examples you can get inspiration from. We’ve curated some of the best construction company websites to highlight what makes them eye-catching so you can apply the same strategies to your construction website too.
1. GFI Partners
Notable elements: Branding and design cohesion.
Instead of showing a slideshow of their projects on the homepage, GFI Partners’ construction website presents six menus:
• Latest developments
No matter which of the menus you click on, you’ll see the symmetry in their design cohesion. You’ll consistently see a black background, almost grayscale building images, and orange contrast.
The basic example of a great color scheme.
Keeping all these elements throughout the construction website makes it easier for clients to set them apart from other construction websites they visit.
2. Maman Corp.
Notable element: Interactivity
A good method to keep your construction website engaging is to make it interactive.
You’ll see a white box on the left area with the words “scroll to explore” with a down-pointing arrow beside it.
Maman Corp wants to add the exploration element in your journey to their construction website.
You’ll be intrigued to click on the arrow to explore the company's story, its vision, and more. This is a great way to keep them interested in getting to know your construction firm better.
3. S C COX
Notable elements: clear call to action and great scrolling animations
With S C Cox’s construction website, the image on the homepage automatically grabs your attention without losing sight of the call to action.
As you stroll along with the website, the scrolling animation it has makes its construction website seem alive.
4. Matt Construction
Notable elements: good branding and awesome interactive background
Right when you get to Matt’s construction company website, you’ll immediately get an idea of the size of their projects. Seeing these projects through the interactive video makes it faster for you to decide if they're the company to do the job for you.
They also did great branding on the logo too.
5. Harper Construction
Notable elements: minimalistic design and clean menu
Nothing makes you more confused than a cluttered menu, right? Harper Construction’s website is the cleanest construction website example you’ll see on this list.
Something about how minimalist it looks adds a pleasing feeling you get when you go around the website.
Notable elements: uses high-quality images and includes lots of social proofs
Right off the bat, you’ll immediately sense the professionalism in this construction website. I’m quite amazed by how the spaces and shapes are spot on.
One good thing to know is that spaces give your visitors’ eyes time to breathe. Seeing too many elements can get too overwhelming. It might trigger them to exit the page and you don’t want that to happen.
7. NABA Construction
Notable elements: fun, playful, and has a clear call to action
NABA’s construction website is incorporated with amazing shapes to make it feel playful. Even the color scheme choice makes you feel vibrant about the website while at the same time still keeping it look professional.
Notable elements: Good photo lay-outing and clear call to action
Instead of project slideshows, you’ll see sections of their projects in rectangular images which adds a remarkable aesthetic to this construction website.
This is not your typical layout but how it’s executed is spot on.
Notable elements: good layout and clear call to action
Vaughans' uses an interactive strategy like Maman Corp. The background shows clips of their previous projects giving you an immediate idea of what they can offer.
A plus point is when you scroll through the website, the animations make you feel how slick and modern this construction website is.
Notable elements: engaging background and compelling tagline
Slick and inspiring defines this construction website. Their design also provides a good example of how you fluidly combine your contact information and with images.
As you can see, there are no hard and fast rules for designing your construction website. In all the construction website examples we have shown how vast the possibilities are.
One thing notable though, which appears in most websites is how clear the call to action should be. After all, that’s what you want the visitors to do when they check your construction website out.
Be consistent with your branding, use high-quality images, make it interactive while still professional and you’ll have a winning construction website that will compel more potential clients to do business with you.