Everybody loves videos! Many people do not just want to hear stuff, they also want to see what they hear. This is why videos and motion pictures have become one popular way of communication and entertainment. Companies, news agencies, tech organizations, bands, groups, businesses, and individuals all employ videos in marketing their content and products. As a matter of fact, videos and video-making have proven to be a lucrative niche for most freelancers and gig seekers. There will always be a high demand for videos.
One industry that employs the making and use of videos in marketing its content is the music industry. It is no longer in style to create music content or songs only in its audio version. Whether you are already a hit-maker or an upcoming artist trying to make his first big hit, you can make a music video to get ahead of your competitors. While we can rightly say that most people will like a music video, not many people know how to make one. If you are just starting out with learning how to make a music video or seeking to make a career out of making music videos, this piece is definitely for you.
First, let us give you a quick rundown of some of the equipment you will need to make your music video.
Equipment Needed in Making a Music Video
Before we proceed, keep in mind that the specific equipment you need to make a music video will depend on the type of video you're creating and your production level. However, we have provided a general list of must-haves to make a music video. Even if you are a professional who already knows how to make a music video, you must use this equipment to get the best results.
A camera is the most essential piece of equipment to create a music video. For a professional-looking video, you should consider using a professional video camera that can shoot in 4K resolution or higher. Alternatively, you can use a DSLR camera that can shoot high-quality video.
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You need a tripod to make a music video because it helps to keep the camera steady and prevent unwanted movement or shaking during filming. It will help to ensure that the final video is smooth and professional-looking and that the footage is not distorted or difficult to watch. Additionally, you can use a tripod to change the angle or perspective of the shot without having to move the camera by hand. You will find this useful for capturing different elements of the performance or setting.
Good lighting is essential for making a music video. It can help create the right mood and atmosphere for your video. With a specific mood or atmosphere, your video draws attention to some aspects of the performance or setting. Good lighting can also help to improve the overall look and quality of the video, making it more visually appealing to viewers.
For example, you can use lighting to create a dramatic or romantic mood by using soft, warm light. If you are creating a high-energy or fast-paced feel, bright and cool light will give you the right visual effects. In addition, lighting highlights specific elements of the performance, such as the lead singer or a particular instrument.
Proper lighting can also help to improve the technical quality of the video by ensuring that the image is properly exposed and that colors are accurately represented. You can achieve this by combining different types of lights, such as key lights, fill lights, and backlights.
You can use a variety of lights, such as LED panels, lightboxes, and spotlights. Also, you will need light stands, gels, and diffusers.
- Audio Equipment
Good audio quality is crucial for a music video because it will ensure that the music can be heard clearly. You'll need a microphone, either a lapel or boom, and an audio recorder. You'll also need XLR cables and a windscreen.
- Editing Software
After filming, you'll need to edit your footage to create a polished final product. Editing software is important for making a music video because it allows the filmmaker to manipulate the footage they have captured and create a polished, cohesive final product. The editing process involves cutting, rearranging, and splicing together different shots to create a seamless visual narrative that complements the music.
Editing software also allows for color correction, audio mixing, and special effects to be added to the footage. Additionally, editing software allows for the inclusion of graphics, text, and other visual elements that can add depth and interest to the video.
Popular options for editing software include Adobe Premiere Pro, Final Cut Pro, and Avid Media Composer.
Of course, you'll need music to make a music video. You can either record one yourself or use pre-existing tracks. If you're recording your own music, you'll also need a music studio.
- Other Equipment
Depending on the video's concept and your production level, you may also need additional equipment such as sliders, jibs, green screens, stabilizers, and dollies. All these tools make it easier to make a music video and ensure you get a great result once you are done with production.
- Post-production Tools
To make a music video, you will need to do some more work after production. After editing you will need to work on color correction, sound design, and visual effects. This might require additional tools such as color grading software and sound editing software.
- Backup and Storage
It is important to have backup and storage for your footage and project files, in case of any mishap during the production process.
How a Music Video Can Serve to Promote Your Business
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Have you ever seen a music ad for any big brand? In 2021, Nutella worked with Andrea Johnson to make a music video for their ad campaigns. You can use a music video to promote your business, brand, or product. With a good contract, a musician can either make a music video ad exclusively for your brand or product or feature your product in their independent video ad.
Here are some reasons you should consider making a music video ad for your brand.
- Increased Brand Awareness
A music video can introduce a business to a broader audience and increase overall brand awareness.
- Targeted Audience Reach
Music videos can target specific demographics, such as age and gender, to reach the desired target audience effectively.
- Emotional Appeal
Music videos can evoke emotions in viewers, leading to a stronger brand connection.
- Increased Engagement
A music video can increase engagement with a brand, as viewers are more likely to share and comment on a video than a static advertisement.
Image taken from Pexels
Music videos can be cost-effective compared to other forms of advertising, because they can be shared across multiple platforms.
- Increased Website Traffic
Generally, people are more drawn to videos than text content. A music video can drive traffic to a business's website. Viewers will be more inspired to learn more about the brand after watching the video.
- Improved Search Engine Optimization
Music videos can improve a business's search engine optimization by increasing the number of backlinks to the business's website. This can improve the website's visibility on search engines.
Music videos allow businesses to tell a story and convey a message creatively and engagingly.
A well-produced music video has the potential to go viral. If that happens, it will greatly increase your brand's visibility and reach.
- Increased Social Media Presence
Music videos can be shared on social media. With repeated sharing, the business's social media presence and engagement with followers will increase.
- Showcase Products or Services
Music videos can be used to showcase products or services in a visually appealing way, making it easier for viewers to understand what the business has to offer.
- Creates a Memorable Experience
Music videos can create a memorable experience for viewers, leading to increased brand loyalty.
A music video can be used to promote multiple aspects of a business, such as a new product launch, a sale, or an event.
How to Embed Your Music Video to Your Strikingly Website
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1. First, upload your music video to a hosting platform such as YouTube or Vimeo. Ensure that the video is set to public and that it can be added or embedded on other websites.
2. Go to your Strikingly website and log in to your account.
3. Once you are logged in, select the page where you want to add your music video.
4. Click on the “Add New Section” button, and select Images and Video.
5. Click on any of the "Big Media" templates provided. Click on the "Edit" button on the template, and choose "Video." You will find the "Video" option on the switch button at the top of your template.
6. Next, you will see a space where 'Enter Video URL' is written. Paste the embed code or URL for your video into that designated field. You can find the URL by going to the video on the hosting platform (YouTube or any other) and clicking on the "Share" or "Embed" button.
7. Preview your website to confirm that the music video is added and plays correctly.
8. Save the changes and publish your website.
The product of any online business is content. A good music video can get your audience and customers consistently engaged with your art. In this article, we've shown you a guide to making a good quality music video. We trust you have picked valuable tips that will help you create your next music video.
Don’t forget, you can upload your music video to your Strikingly website. Better still, create a Strikingly music website. That way, you can embed your music video, so all your site visitors can appreciate your art. Check out some of our website templates.