With everyone spending most of their time at home, trying to stay safe from contracting the coronavirus, it seems as good a time as any to start a new project. Many are taking care of plants, while others are into baking. If you’re looking for a potentially lucrative project, however, you may want to try building your brand online. With the best website builder, it is possible to create your own website even without technical expertise in web development.


Website builders lower the barrier to entry for individuals looking to create their own online space. Choosing the best free website builder can be quite overwhelming given the wide range of choices available in this industry. There are so many template options that the more you look at collections in various platforms, the more they are looking quite the same. How do you choose the best sitebuilder for your website? Here is a simple criteria to help you make an informed decision.

1. Choose according to your website’s primary function

A good way to trim down your choices in terms of website builders is to look towards your objectives for building a site. While a lot of website builders are able to support virtually every kind of website you can think of, many of them specialize in a particular niche. For instance, the best ecommerce website builder may, first and foremost, be designed to support online stores. It may offer blogging features but its strengths lie in ecommerce. The kind of website you intend to build will dictate which platform you will use.

2. Cost effective pricing and scalability

Budget will also be a factor when choosing a business website builder. If you’re just starting out, consider free services that will allow you to dip your toes into the world of web design without spending a significant amount of money. As one of the best free website builder, Strikingly allows you to create virtually any type of website at no cost. Unlike most platforms where you need to upgrade to a paid account to build an online store, Strikingly lets you start selling using your free account.

Having said that, it’s also important to look into scalability when considering different website builders. Once your business website takes off, you want your website builder to support growth, allowing you to scale up as your business grows. Starting off with a free website gives you a lot more room to grow cost-effectively.

3. Freedom of customization

One of the known criticisms against website builders is that you risk ending up with a generic looking website. The best website builder addresses this concern by providing a good degree of freedom to customize webpages. Even when you’re creating a website out of a template, it’s still important that you are able to tweak certain design elements and details to suit your brand. A good website builder must have an intuitive platform that allows users to easily edit the design of their websites without having to write a single line of code.

4. Seamless third-party app integration

Most website builders offer third-party app integrations such as SoundCloud, Google Docs and Facebook. These integrations can enhance your site’s functionality and improve the user experience for your audience. It’s important to find out what kind of third party apps your website builder can support to ensure a seamless experience. For instance, Strikingly offers a built-in live chat feature that lets you interact with customers in real time. It can also support a number of secure payment gateways including Stripe, Paypal, AliPay and WeChat Pay. Be mindful of access levels to these integrations, however. Some platforms may allow third-party apps only for paid accounts and not for free websites. There are also those who may charge a transaction fee for purchases completed on their platform.