If you haven’t noticed it yet, consumers have changed the way they look up information. Gone are the days when you need the yellow pages to look up a particular local service. Today, we turn to the internet for virtually everything and anything that we need and want to know. And if you’re one of the few entrepreneurs who is still on the fence about building a webpage for his business, this article might just be able to convince you.

What is a webpage?

what is a webpage

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A web page is a document that is usually written in Hypertext Markup Language (HTML). It can be accessed through networks like the Internet, using a browser. This page that you’re reading right now, is actually a webpage. It contains information on why your small business could benefit from having a website to convince you to create a web page of your own.

With that said, webpages serve different purposes - to provide information, as marketing tools, and to sell products and services among others. In the past, you need to at least know how to write HTML to create a simple web page. These days, learning how to make a web page is quite easy given the right tools at your disposal. There are platforms called web page builder that can help you get set up so you don’t have to write a single line of code. They do the hard work for you so all you need to do is plan out what you want to see on the page itself.

You need a web page because your customers are always online

According to the Digital Report 2019, the average Internet user is online more than 6 hours per day - that’s nearly a fourth of our lives spent on the web. From this simple data, just consider the opportunities lost for businesses who do not have a webpage in this day and age.

One of the simplest rules in business is you advertise on platforms that your target market is known to frequent. If your consumers are on the internet, it just makes a lot of sense to try your hand at building a free web page to start and see how your business can benefit from this additional marketing platform.

Consumers use websites to find businesses

webpage for ecommerce

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Even when your business operates locally and you can only cater to customers located in your area, you could still benefit from taking some time to work a web page maker to create your site. The Internet is the new Yellow Pages. People go online to look up local businesses. Consider this: 93% of online experiences starts with a search engine. Your customers are looking for your products on the Internet so you need to make sure your brand is on there to be one of the options available to them.

A website can make your brand more competitive

By creating an engaging website, you get the chance to compete with bigger brands in your niche industry on equal footing. Getting on the Internet essentially levels the playing field for both large scale businesses and startups competing in the same market. If you make your web page optimized for search, you get as much chance as your competitor with the fancy website to attract business.

A website can be a cost-effective strategy for scaling up your business

A website can expand your reach beyond the limits of your geographical location. If you’re in the retail business, for instance, putting up an ecommerce store allows you to tap into bigger markets. It makes your products accessible to a bigger client-base. You have an opportunity to grow your business without the need to add a second physical store.

So there you have it - some of the many reasons why a web page is a must-have for small businesses. Stop being part of the 35% of small businesses without do not have a web page or a website. Get started on your own web page now with the help of a good website builder.