If you haven’t noticed it yet, consumers have now changed the way they look up information. Gone are the days when you need the yellow pages to look up a particular local service. Today, we turn to the internet for virtually everything and anything that we need and want to know. And if you’re one of the few entrepreneurs who are still on the fence about building a webpage for business, this article might just be able to convince you.
First, let’s get to know what exactly is a webpage.
What is a Webpage?
A webpage is a document that is usually written in Hypertext Markup Language (HTML) format. Another definition of webpages is that they can be accessed through networks like the Internet, using a browser. This page that you’re reading right now, is actually one best example of what is a webpage and how it looks like. It usually contains information on why your small business could benefit from having a website and to convince you to create a webpage of your own.
With that said, web pages serve different purposes - to provide information, as marketing tools, and to sell products and services among others in the online world. In the past, you need to know at least how to write HTML to create a simple webpage. These days, learning how to make website page examples is quite easy, given the right tools at your disposal. There are platforms called webpage builder that can help you get set up, so you don’t have to write a single line of code. They do the hard work for you, so all you need to do is plan out what you want to see on the page itself—just like how we, in Strikingly works.
If you are still having doubts about the importance of having your own webpage, but are already getting hyped on how it works, we’ve got more amazing information waiting for you. Take a look at this list of reasons we collected to make you fall in love more with web pages.
You Need a Webpage Because Your Customers Are Always Online
According to the Digital Report 2019, the average Internet user is online more than 6 hours per day - that’s nearly a fourth of our lives spent on the web. From this simple data, just consider the opportunities lost for businesses that do not have a webpage in this day and age.
We can’t deny the fact that we enjoy most of our free time holding our phones. People tend to finish their errands by using their phones and the internet. From buying ordered food online than cooking it themselves, up to purchasing services for their home or school works, they do it online nowadays. Especially during these times of pandemic, most of us indeed prefer relying on what the internet can help us. This being one fact, having a webpage is truly an advantage to any type of business that seeks more potential customers.
One of the simplest rules in business is you advertise on platforms that your target market is known to frequent. If your consumers are on the internet, it just makes a lot of sense to try your hand at building a free webpage to start and see how your business can benefit from this additional marketing platform. And you don’t really have to get worried if you have zero experience in designing websites. There are tons of website-building platforms that are very user-friendly, no matter how beginner or intermediate you are. All you have to do is know what you want for your website, pick the right website builder, and you’re ready to rock the eCommerce world.
Take a look at this webpage of Habit House. They built their website to market their service easily to a wider audience. On their webpage, a customer can immediately spot a designated section for them not to get lost on the webpage’s navigation. With Strikingly, you can do this too without breaking too much sweat!
Image taken from Habit House
Consumers Use Websites to Find Businesses
Even when your business operates locally and you can only cater to customers located in your area, you could still benefit from taking some time to work with a webpage maker to create your site. The Internet is the new Yellow Pages. People go online to look up local businesses. With just one click, you will be able to find what you are seeking. Consider this: 93% of online experiences start with a search engine. Your customers are looking for your products on the Internet so you need to make sure your brand is on there to be one of the options available to them. And for you to do this, your webpage must be SEO-equipped.
Search Engine Optimization, or simply SEO is one of the most essential factors you should consider when building your website. They play the role of a wingman that endorses you and your business to every potential customer on the internet. Once SEO recognizes website page examples, it will be easier for you to gather more audience in just a short period.
One way to ensure that your website page examples are SEO-equipped is to use keywords, inbound/outbound links, and anchor texts. We in Strikingly ensures that every website builder can create their own website page examples which are geared with the right SEO tools. You can add and insert your own links within your sites, like blog texts and posted photos, and even connect them through your other created website.
We in Strikingly allows our users to add links on their designed website page examples using the following steps:
- If you are already in a text box and currently editing some text, the first thing you can do is to highlight a piece of text that you wish to hyperlink. Then, click the "Link" icon at the right at the upper part of the text box. (This appears like a little chain link.) You will see a dialog box that will appear, and you can now input a link URL for your selected text.
Image taken from Strikingly
- We also allow users to attach links to their posted images too. To enable this, simply click the image you wish to hyperlink and hit "Add Link". A text box will then appear for you to input your chosen URL.
Image taken from Strikingly
- Externals links also help in widening your website’s range. You can use this to connect your webpage to another page and even on your other social accounts. You can also add external links on your designed webpage for your main navigation. On your website page examples editor, just below the section listing, you can select "Add External Link". These links will show up in your navigation menu.
Image taken from Strikingly
A Website Page Can Make Your Brand More Competitive
Competition is a regular in the field of business. Everyone has their own distinct names fighting for a top position in the hearts of their target market. By creating an engaging website, you get the chance to compete with bigger brands in your niche industry on equal footing. You can be one of the most in-demand and build your own reputation. Getting on the Internet essentially levels the playing field for both large-scale businesses and startups competing in the same market. If you make web pages optimized for search, you get as much chance as your competitor with the fancy website page examples to attract business.
Take a look at this one best example of a webpage owned by Watercress and made with Strikingly. By choosing the best templates and combining it with your own product photos, a webpage masterpiece is made!
Image taken from Watercress Bali
When creating your webpage, always remember to be unique in your own way. Build your business’s foundation by leaving a mark on every website viewer who sees your website branding. The best way to do this? Make your webpage layout stand out. Choose appropriate website page examples elements. Pick website page examples theme that is suited for your product/service branding. Be cautious of the color schemes that you choose, for they also possess striking impacts on your customer’s viewpoint. Post blogs that are not only informative but also fun to read. Design your own logo that is out of the box and yet still showcases your business branding.
We encourage our users to always put their own selves when designing their webpage. We allow them to choose their own website page examples layout themes from our wide collection of free website templates. They can choose their own website format and even post blogs created by them. Adding logos and favicons on their own webpage is also highly supported in our webpage.
So, if you are looking for a website builder who knows how to feel the beating hearts of their users, building your webpage with us is one great move.
A Website Can Be a Cost-Effective Strategy for Scaling up Your Business
Businesses aren’t just made to stay in a single place—they are built to conquer. A webpage can expand your reach beyond the limits of your geographical location. When you create one, you are having the opportunity to let yourself be known in every part of the world. If you’re in the retail business, for instance, putting up an eCommerce store allows you to tap into bigger markets. It makes your products accessible to a bigger client base. You have an opportunity to grow your business without the need to add a second physical store.
So there you have it - some of the many reasons why website page examples are a must-have for small businesses. Stop being part of the 35% of small businesses without do not have appropriate website page examples. Get started on your own webpage now with the help of a good webpage builder.
If you still got questions about how to start your own webpage,
Chat with us! And let’s make things more awesome.