All You Need To Know About Your Website Stats

With the continuing emergence of online stores and shopping sites, you must know how to manage and handle your online presence. One aspect of which is to know the number of people going in and out of your store. And while you cannot track your customers and/or potential customers by the traditional manual people counter, turn gate, or infrared counter, website stats would tell you exactly what you need to know. Your website traffic is tracked and the information which you can use to maintain and/or improve your website.

What is Website Statistics and Why Do You Need to Know It?

Website statistics refers to the data that is tracked and recorded about the movement and details of your site visitors. website stats provide information about the overall performance of your site. You can use this information to improve your website and think of other strategies for your digital marketing initiatives. But take note, your website stats should not be all about your web traffic. While web traffic is important, it is not the only thing that you should keep in mind.

Things You Should Also Monitor on Your Website

Unique Visitors

This refers to the individuals who visit your website. This website stats component differs from the total number of visits. The IP address is usually what is tracked. If one person visits your website more than once within 24 hours, it only counts as one unique visitor. Knowing the number of unique visitors is important because it provides the data you need to understand your website’s reach. It tells you the actual number of visitors or audience that you have. You could also look at their behaviors and how frequently they return to your website or how they don’t return and look for why they don’t.


This website stats tells you where your site visitors discovered your website. It tells you your website traffic sources. This can be from social media networks, other websites, or search engines. This website statistics essentially tells you how a different site - a trusted website has a link to your site. It is important to keep track of this because it significantly strengthens your quality score, authority, and validity. Referrals by other trusted websites are like being given a boost by other websites.

Top pages

This refers to exactly what you think it is, these are the pages on your website that get the most website traffic. It is important to know these website stats for you to get an insight into what your site visitors like best in your website. This can tell you a lot about what works best for your website. By knowing and analyzing these web design statistics, you can innovate and think of ways to improve the other pages you have according to your top pages and their design and features.

Average Time on Page

​​The average time on the page refers to how much time a visitor spends on your website. Your site visitors’ time on your website can show if they are consuming your content or not. If your visitors only spend a few minutes, or even seconds, on your website, they might not have liked what they were seeing. While they can still count as unique visitors or even drive your website traffic statistics up, the less time they spend on your website means that the information and/or design did not seem useful for them.

Exit Pages

The exit pages show the last page that was viewed by your site visitors during a specified visit before they exit and leave your website. You normally expect that your last page, or your “confirmation of purchase” page, is where most of your visitors exit your page. However, if this component of website stats of yours tells you it is on another page of your website, give some thought about these pages, their design, and their content. Because if your visitors are exiting from an unusual page, this page/s may not be constructed effectively or may have some components that do not encourage your visitors to stay. Knowing how these specific website statistics work provides you an understanding of how your customers behave and move through your website.

Bounce Rate

For your customers to “bounce”, they leave the website without doing anything. This website stats refers to the percentage of your visitors that enter your website and just up and leave. These visitors do not interact with any of the features you have on your website and do not continue to the other pages you have. They do not take any sort of action, such as viewing your products, filling out contact forms, clicking on outbound links, and the like, they just land and bounce. This website statistics is an indication that the content found on your landing page or your home page, or any of your pages for that matter, might be irrelevant or insufficient to your visitors. This can give the information you need to modify your website accordingly because a high bounce rate might be an indicator of low engagement and conversion on your website.

Conversion Rate

This website stats refers to how your content encourages visitors to engage features on your website. It is the percentage of visitors that does the desired action your site requires. It is usually computed by dividing the number of conversions by the total number of site visitors you have. A conversion means they completed the action you intended for them to do. They purchased a product, filled out a contact form, subscribed to a newsletter, submitted a request, etc. This website statistics tells you exactly how much of your website traffic is doing these activities. This is a clear indication of how good your digital marketing and the website design are in converting your site visitors to customers, subscribers, or followers.

Monitoring website stats with Strikingly

As one of the best website builders out there, Strikingly also allows you to know and monitor your website statistics. While you can also use Google Analytics to track your Strikingly website stats, Strikingly has built-in analytics that can help you. Here’s all you need to know about it and how to use it:

  1. Log in or Sign up with Strikingly.

This would lead you to your Strikingly Dashboard, as shown below.

Strikingly Dashboard

Image taken from Strikingly Product

  1. Click on the “x views last 7 days”.

Once you have edited and published your website, it would look like the image below. By clicking on the “x views last 7 days”, you would be led to another page that shows you the details of your site analytics.

Strikingly Site Stats

Image taken from Strikingly Product

Strikingly Built-in analytics gives you the number and shows you a chart of your website statistics for the last 24 hours, 7 days, 30 days, and 90 days. It is important to note that Strikingly analytics uses IP addresses. It gives you information about the following:

  • Unique Visitors (for the four different durations mentioned above)
  • Top Country (where most of your visitors come from)

Site Stats Unique Visitors

Image taken from Strikingly Product

  • Top Pages (which pages are most visited)
  • Countries (what countries most of your visitors come from)
  • Devices (what most of your visitors use when they visit your site)
  • Traffic Sources (what pages/websites lead visitors to your website)

    • Direct Traffic (wherein visitors type in your URL)
    • Search Engines
    • (wherein visitors click your site logo or “back to site” links)
    • Other websites (Facebook, Twitter, Instagram, Magazine websites, etc.)

Site Stats - Visitors

Image taken from Strikingly Product

Your website stats are vital for your website and your business. You must know how to analyze them and how to use them accordingly. Knowing your website stats increases your chances of improving and optimizing your website based on your visitors’ preferences and behavior. If you know how your visitors react to your content, you would know how to properly respond. If your bounce rate is high, you can modify the content of your home page. If your exit pages are not where you want them to be, you might consider taking a look at the exit pages and checking what makes customers not continue or what makes them leave the page. By looking at your top pages, you can use them as references for what works for your visitors. In addition, knowing the website stats tells you what countries are homes to most of your visitors, you can optimize your content according to their culture, preferences, and consumer behavior. Similarly, Strikingly Analytics also provides you with top devices in your website statistics which you can use to make sure that your website is accommodating to any type of device, mobile or desktop.

Knowing and understanding your website stats can help you grow your website traffic and in turn, grow your business and brand. You can do a lot more and reach a wider audience if your website is optimized accordingly. Strikingly helps you do both - track your website statistics and edit your website easily. Sign up with Strikingly now and create your successful website!