When you own a website or you’re in charge of managing one, it is crucial to stay on top of your site’s performance to determine if your website is fulfilling the objectives for which it was created. Strikingly has an internal website traffic tracker called the Analytics Dashboard that gives you an overview of how many visitors are coming into your site. It breaks down traffic sources according to the platform (e.g. social media, direct traffic, search engine, etc.) and provides information about which country your users are coming from. But if you want a more granular view (and you should) there are a lot of other website traffic trackers to try in conjunction with the Analytics Dashboard. Here are some of them.
Google Analytics is arguably the most popular and the most powerful web stat tracker today. This tool gives exact data on your website’s performance depending on the metrics and goals you set in it. You get traffic insights according to country, state and city, according to device used (mobile, desktop) and traffic sources. It also gives you information on keywords used to search for your content which can help you tweak your SEO strategy and optimize your website further. The best part of all: you can get this tool for free. All you need to do is add a tracking code on your website to enable Google Analytics to extract data from it.
SimilarWeb is a great tool for “spying” on your competitor websites. It is a website views tracker that lets you monitor website performance for other websites, giving you such information as bounce rates, traffic stats, time on site, etc. On a free account, you get to view the top 50 websites in every category. If you want to know more about what makes your competitors successful, or if you want to take a leaf out of their digital marketing book and copy some of their strategies, this one tool to try out.
SEMRush is mainly used as an SEO tool but it can be a good website traffic tracker as well. It may not give you exact traffic figures but the estimate will still come in handy for checking your site performance against similar sites. It also gives insights on other aspects of digital marketing such as your brand’s web presence on social media platforms.
SiteMeter is popularly used by bloggers on one end and complex and content heavy websites on the other end of the spectrum. Using a free account, it gives fairly reliable insights on visit durations, traffic sources and referral links. With a paid account, you get a little bit more detail on website statistics.
This website traffic tracker is commonly used on a lot of web hosting service providers. If you’re using a server or a web host that doesn’t have its own internal analytics dashboard like Strikingly does, you’ll probably be advised to install Awstats. The tool provides relevant information on the pages and types of files visitors are looking at. What makes it interesting is that it also allows you to see what routes visitors took before finally landing on your website. I
Which One is the Best?
There’s a lot of debate over the best website traffic tracker today. The answer really depends on your level of experience and how much data you want to see. Google Analytics, for instance, feels pretty overwhelming for a lot of beginners because of the sheer volume of data it churns out but once you learn how to manipulate the filters and customize the views according to what information you want to see, having this tool available might work to your advantage. Same goes for other tools in the market. We suggest that you explore all possibilities until you arrive at a tool that suits your data requirements.