Mobile App Websites: The Secret Sauce to Boost Your Customer Engagement and Retention

Are you still relying solely on desktop websites to connect with your customers? In today's mobile-first world, that could be a costly mistake. With most internet users accessing the web through their mobile devices, it's time to shift your focus to mobile app websites and website application design.

The Future is Mobile

Mobile app websites offer a range of benefits, from increased engagement and better user experience to enhanced brand recognition and increased sales and revenue. And with mobile web design inspiration all around us, there's never been a better time to start building your mobile app website.

But where do you start? In this article, we'll look at how to create a mobile-friendly website with Strikingly, the best practices for mobile app website design and development, and more. So buckle up and prepare to take your business to the next level with mobile app websites.

Why You Need a Mobile App Website

A. The Rise of Mobile Users

There's no denying that mobile usage is on the rise. In fact, according to Statista, over half of all internet traffic in 2021 came from mobile devices. And with smartphone usage continuing to grow, it's clear that mobile app websites are no longer just an option but a necessity.

The rise of mobile users has been nothing short of phenomenal. With the widespread availability of affordable smartphones and increasing access to high-speed internet, more people are using mobile devices to browse the web, access social media, shop online, and even work remotely. This trend is not limited to any particular demographic, with users of all ages and backgrounds embracing mobile technology.

According to recent studies, smartphone users reached 6 billion by the end of 2022, with an estimated 5 billion accessing the internet through their mobile devices. This represents a significant shift in how people interact with technology, and businesses must adapt to meet the changing needs of their customers.

One of the key reasons for the rise of mobile usage is the convenience it offers. People can access the internet from anywhere, any time, and stay connected with their social networks, online communities, and favorite brands. With the increasing popularity of mobile apps, users can also enjoy a personalized and engaging experience tailored to their preferences and interests.

In light of these trends, businesses cannot afford to ignore the importance of mobile app websites. They must embrace mobile web design inspiration and invest in website application design to ensure their online presence is accessible, engaging, and optimized for mobile users. By doing so, they can increase their brand recognition, enhance their customer engagement and retention, and ultimately drive more sales and revenue.

B. Benefits of Mobile App Websites

1. Increased Engagement

One of the biggest benefits of mobile app websites is the increased engagement they offer. With features like push notifications and real-time updates, you can keep your customers informed and engaged with your brand.

Macro Template for mobile apps website

Image taken from Strikingly

2. Better User Experience

Mobile app websites are designed with mobile devices in mind, offering a better user experience than traditional desktop websites. From faster loading times to responsive design, mobile app websites make it easier for users to navigate your site and find what they want.

3. Enhanced Brand Recognition

Having a mobile app website can also help enhance your brand recognition. By providing a seamless, mobile-friendly experience, you can build trust with your audience and establish your brand as a leader in your industry.

4. Increased Sales and Revenue

Mobile app websites can also help increase sales and revenue. With features like mobile payment integration and personalized customer experiences, you can make it easier for customers to make purchases and boost your bottom line.

5. Competitive Advantage

Finally, having a an app website can give you a competitive advantage in today's market. With more and more businesses shifting their focus to mobile, having a mobile app website can help you stand out from the crowd and attract new customers.

How to Create a Mobile-Friendly Website with Strikingly

Strikingly Website Builder: It's the Best

When it comes to creating a mobile-friendly website, Strikingly is hands down one of the best website builders out there. With its intuitive drag-and-drop interface and mobile-responsive templates, Strikingly makes creating a mobile app website that looks great on any device easy.

But that's not all. Strikingly also offers a range of features and tools that can take your mobile app website to the next level. Its templates are designed with mobile-first in mind, ensuring that your website looks great on any device, whether it's a smartphone, tablet, or laptop.

In addition, Strikingly's user-friendly interface means you don't need any coding experience to create a professional-looking website. You can simply drag and drop elements onto your site and customize them to your liking. This saves you time and money that would have been spent on hiring a web developer or designer.

Strikingly also offers a range of features that can enhance the functionality of your mobile app website. These include e-commerce integration, social media integration, and built-in analytics tools to help you track your website's performance. You can add custom forms, galleries, and video backgrounds to create a visually stunning website.

Strikingly's mobile-friendly website builder offers an easy and cost-effective solution for creating a professional app website that meets your business needs. With its intuitive interface, mobile-responsive templates, and a range of powerful features, it's no wonder that Strikingly is considered one of the best website builders for mobile app websites.

Steps to Create a Mobile-Friendly Website

Creating a mobile-friendly website with Strikingly is easier than you might think. Here are the steps you need to follow:

1. Choose a Mobile-Responsive Template

The first step is to choose a mobile-responsive template that's right for your brand. Strikingly offers various templates designed specifically for mobile devices, so you can be sure your website will look great on any screen size.

2. Optimize Your Content for Mobile Devices

Once you've chosen your template, it's time to optimize your content for mobile devices. Ensuring your text is easy to read, your images are properly sized, and your buttons are easy to click makes your website more mobile-friendly.

Showcase Template for mobile apps website

Image taken from Strikingly Templates

3. Incorporate Interactive Features

To keep your visitors engaged, it's important to incorporate interactive features into your app website, like social media integration, forms, and chatbots.

5. Use High-Quality Images and Videos

Visuals are an important part of any website, especially for mobile app websites. Make sure to use high-quality images and videos that are optimized for mobile devices.

6. Test and Optimize Your Website for Mobile Devices

Finally, test and optimize your website for mobile devices. Use tools like Google's Mobile-Friendly Test to check your website is mobile-friendly and performs well on different devices. And don't be afraid to make tweaks and adjustments as needed to improve the user experience.

Mobile App vs Mobile-Friendly Website: Which One Do You Need?

You want to take your business mobile - but should you invest in a mobile app or a mobile-friendly website? In this section, we'll explore the differences between the two and help you decide which is right for you.

Differences Between Mobile Apps and Mobile-Friendly Websites

Before you decide whether to invest in a mobile app or a mobile-friendly website, it's important to understand the differences between the two. Mobile apps are native applications that are downloaded and installed on a mobile device, while mobile-friendly websites are websites that are designed to be easily viewed and navigated on a mobile device.

Mobile apps and mobile-friendly websites have their unique advantages and disadvantages. Mobile apps can provide a more personalized and immersive user experience since they are designed specifically for mobile devices and can take advantage of device features like push notifications, camera, and GPS. They can also function offline and offer more secure access to data. However, developing and maintaining mobile apps can be more time-consuming and expensive than creating mobile-friendly websites.

On the other hand, mobile-friendly websites are accessible through any web browser on any device, making them more flexible and cost-effective. They are also easier to update and maintain since changes can be made in real-time without the need for app store approval. However, mobile-friendly websites may not provide the same level of engagement and interactivity as mobile apps, and they may not be able to utilize device-specific features.

Ultimately, the decision to choose between a mobile app and a mobile-friendly website will depend on your business objectives, target audience, budget, and resources. It's essential to weigh the pros and cons of both options and choose the one that aligns with your goals and objectives.

Factors to Consider When Deciding Between a Mobile App and Mobile-Friendly Website

When deciding between a mobile app and a mobile-friendly website, there are several factors to consider.

1. Your Business Objectives

What are your business objectives for going mobile? Are you looking to increase sales and revenue? Build brand recognition? Improve customer engagement and retention? Your business objectives should guide your decision.

Snap Template for mobile apps website

Image taken from Strikingly Templates

2. Your Target Audience

Who is your target audience? Do they prefer mobile apps or mobile-friendly websites? Understanding your audience's preferences is key to making the right decision.

3. Your Budget and Resources

Mobile apps can be more expensive to develop and maintain than mobile-friendly websites. Consider your budget and resources before making a decision.

4. Your Timeline and Goals

What is your timeline for going mobile? Do you have specific goals you want to achieve? Consider your timeline and goals when deciding between a mobile app and a mobile-friendly website.

Boosting Your Customer Engagement and Retention with a Mobile App Website

In today's fast-paced digital world, having a mobile app website is no longer just an option but a necessity. As we've discussed in the previous sections, a mobile app website provides numerous benefits, such as increased engagement, better user experience, enhanced brand recognition, and increased sales and revenue.

But what specific ways can a app website boost your customer engagement and retention? Let's take a closer look.

A. Push Notifications And Real-Time Updates

One of the key advantages of having a mobile app website is the ability to send push notifications and real-time updates to your customers. This means you can keep them informed about your latest products, services, or promotions, even when they're not actively using your app.

B. Personalized Customer Experience

A mobile app website allows you to provide a more personalized customer experience. By tracking user behavior and preferences, you can tailor your content and offers to each customer, increasing their engagement and loyalty.

C. Mobile Payment Integration

Mobile app websites also allow for seamless integration with mobile payment platforms, making it easy for customers to purchase directly from their mobile devices. This simplifies the buying process and increases the likelihood of repeat purchases.

D. Interactive And Engaging Features

Finally, a mobile app website can offer a range of interactive and engaging features, such as gamification, social sharing, and augmented reality. These features keep your customers entertained and create a sense of community and loyalty around your brand.

Best Practices for Mobile App Website Design and Development

In this section, we'll provide you with some best practices for designing and developing mobile app websites that will help you stand out from the competition.

A. Keep It Simple And Intuitive

When it comes to mobile app websites, simplicity is key. Your website should be easy to navigate and use, with an intuitive design and clear call-to-actions. Avoid cluttering your website with too much information or features not essential to the user experience.

B. Optimize For Speed And Performance

Mobile users have a shorter attention span than desktop users, so optimizing your website for speed and performance is critical. You must use optimized images and videos, minimize HTTP requests, and use a content delivery network (CDN) to reduce load times.

C. Incorporate Social Media Integration

Social media is an integral part of mobile users' lives, so it's crucial to incorporate social media integration into your mobile app website. This can include social media buttons, sharing features, or even using social media to log in or create an account.

D. Test And Optimize Your Website For Different Mobile Devices And Platforms

With so many mobile devices and platforms available, testing and optimizing your mobile app website for different devices and platforms is essential. This includes using responsive design, testing your website on different devices and platforms, and optimizing your website for different screen sizes and resolutions.

FIgapps Template for mobile app websites

Image taken from Strikingly

By following these best practices, you'll be able to create a mobile app website that is simple, intuitive, and optimized for performance, making it easier for your users to engage with your brand on the go.


It's clear that the world is going mobile, and businesses need to keep up. With the rise of mobile users and the benefits of having a mobile app website, optimizing your online presence for mobile devices is essential.

Fortunately, with the help of website builders like Strikingly and the best practices for mobile app design and development, it's now easier to create a mobile-friendly website that engages and retains customers. Both mobile apps and websites should always go hand in hand.

Whether a small business owner or a large corporation, deciding between a mobile app and a mobile-friendly website can be challenging. Still, by considering your business objectives, target audience, budget, and timeline, you can make an informed decision that best suits your needs.

Don't wait any longer. Boost your customer engagement and retention by investing in a mobile app website and a mobile website that keeps your business at the forefront of the digital age.