business vision statement

When you decide to own a business, you think of all the benefits, drawbacks, and opportunities it will provide. However, all of them have one common denominator i.e. an effective marketing plan. A healthy marketing plan is the root of a successful business. Regardless of how big the business is, it won't be successful if a marketing plan isn’t concrete. A business vision statement is an essential aspect of that plan. If you do not have a vision for your business, you will never be able to approach or anticipate the benefits that your business can bring.

A vision statement of a company enables them to maintain their focus and enhance employees’ sense of shared objectives and values. If you are drafting such a statement for your business, it will be beneficial if you ensure that it incorporates the company’s most crucial objectives and values. In this article, we will be sharing with you all the credentials of a business statement. Make sure to check them out one by one.

What is a Business Vision Statement?

Before you look into the constituents, you may wonder what is a business vision statement. Don’t worry. We have it all covered. It is a summary that declares the objectives of your business. You can also find the objectives of a particular business platform on their ‘About Us’ page. The statement guides us about the business services, displaying a complete direction for how they can reach their targets and objectives.

As the company evolves, we may see a few tweaks in the statement based on the company’s demands. However, the overall objective remains the same for that business. Formal organization documents usually contain this statement. However, certain companies tend to advertise the statement on their business websites and other social media platforms.

a vision statement

Image taken from Strikingly User’s Website

A business statement is referred to as an ‘umbrella description’, as it includes all the things that are important to the company and how the company’s output can improve the world. This community doesn’t just include the visitors but also the employees working in the company. When the business statement connects with our inner values, we will find it easy to admire the company and its services in numerous ways. All of this potential is laid out in a statement of just a couple of sentences.

An effective business statement consists of the following elements.

  • Company’s goal (must be easy to understand)
  • Simple
  • Specified
  • Inspiring
  • Know about the drawbacks and challenges
  • Have a reputation within multiple audiences
  • Have authenticity within the audience
  • Genuine
  • Different from its competitors

Importance of a Vision Statement

A business vision statement is crucial to the success and the welfare of a company. It serves as a strategic plan that enables the company to accomplish all of its respective objectives. The statement allows the employees to work hard and effectively towards a common purpose.

If they want to advertise their statements, they must have a substantial website for that. This is where Strikingly helps you. Strikingly is a reliable website builder that enables you to create a website despite having no coding experience. You can look into our exciting website templates and customize your website as per your business requirements.

Our pricing plans are well-suited to the demands of a business owner. As a business owner, you must know that you must either take the lower package or upgrade your account to a premium version to access Strikingly's available features. Once you start accessing those innovative features, it will be easier to integrate the business statement into your website.

Ways of Creating a Vision Statement

If you want to create an effective business vision statement, you must have an idea about project management. You must know that if you have a long-term objective, then a vision statement for business is significant. You can never go for shortcuts and think that your business will have an excellent reputation in the market for a long time. It only lasts a few months, and then you will have no plan B to tackle the downfall of your business.

1. Identify the Goals of your Company

A healthy business vision statement always identifies the goals of an organization. If the plans are long-term, it is beneficial to the company. As a business owner, you must prioritize the long-term goals the same way you prioritize the short-term goals to grow your global business.

the company goals

Image taken from Strikingly User’s Website

As you prioritize the goals and objectives, you must consider those strategies that will enable you to get to your goals as well. It is no good to make all the strategies for the foundation of your objectives when you cannot reach them. Even though it is not necessary to include all the steps in your business statement, having a guide alongside will help you achieve your respective goals.

2. Outline the Values

Every organization has its value. However, the main talking point is the way that they create it. One of the most common ways of ensuring a business value is a brand image. If you cannot attract your audience to your platform with a brand image, you will only lose the audience. Therefore, in an effective business plan, every detail is important.

outline the values

Image taken from Strikingly User’s Website

For example, you can be part of a health insurance company that aims to improve customer relations and medical requirements. Before you can give a complete overview of your business vision statement, you must have a complete understanding of the values of an organization. The organization's values must fully coincide with your company’s goals for you to make a decision.

3. Making Things Simple for your Business

Your business vision statement must be simple and concrete. It is as simple as that. If your audience cannot understand your statement, they will eventually walk away from your business platform. If necessary, you can use webinars to make your audience understand your business statement better.

The statement should be of a maximum of one or two short sentences. Therefore, you must be pragmatic and to the point. It would be best to not deviate from your main point or increase confusion within your audience.

It can be quite challenging to fit all the details into a couple of sentences, but this is where you require assistance from your working panel. You can take the advice of your business partners to come up with a compelling statement that fits all of the vision of your business. There may be a chance that you would have attempted to write it before coming up with a conclusive business statement. Therefore, patience is key to get to your statement.

4. Think Long-term

You must look into your company's potential and the overall industry so your business vision statement remains relevant going forward. You can consider break-even analysis to realize the potential of your company. As a business owner, you must make sure that your statement corresponds with your company’s long-term goals.

think long term

Image taken from Strikingly User’s Website

We know that no one can predict the future. However, it doesn’t mean that you cannot have correct estimations of where your business vision statement can take you. It would be best if you discovered how your business statement could hold with the changing economy, the evolution of the business, and different customer perspectives.

5. Create a Timeline

As a business vision statement is a key to the success of an organization, it is better to create a schedule or a time frame for each component. For example, you can create deadlines for the completion of the tasks of different components. Or, you can look into the best work schedule apps to make deadlines for your tasks.

create a timeline

Image taken from Strikingly User’s Website

You must know when your business is expected to meet the desired milestones and achieve the objectives described in the statement. If there is no time frame for these tasks, there will be no efficiency. For instance, if you have a working team, you will see your tasks getting delayed. Therefore, you must be decisive in your approach.


When looking for a new job or just going into professional life, you must visualize your potential companies’ business vision statement. This strategy will enable you to refine your search. Getting to know about the organization’s statement

Many business owners tend to put their business statements on their business websites. You can rely on Strikingly to create business websites. As you cannot work 24/7, advertisements on your websites will allow you to keep your customers up to date across the world regardless of the different timezones. When your audience finds your statement relatable, you will feel more passionate about your business plans and work even more challenging that benefits you and the company.

For example, your objective can be to become a teacher of students having various socioeconomic backgrounds. During your job search, you will bump into a statement that gives opportunities to underserved communities. As your goal and the statement correspond, you will take on this opportunity as an overwhelming experience in your professional career.