Developing a mobile strategy is now a must-have for marketing departments in every industry. While today's CMO is considering mobile advertising and optimizing websites for tablets, everyone's first thought is "app." Because creating an app isn't the best solution for everyone, how do you know what mobile strategy is best for your company?
Consider your company's challenges. What procedures do you, your employees, and your customers follow that could be improved? Apps can do almost anything, but determining how a mobile app can best serve your needs requires a mobile strategy. Determine an issue or opportunity first, then consider how mobile can help to solve it. Let's take a closer look at a mobile strategy and how it can accelerate your company's transformation.
What is a Mobile Strategy?
The term "mobile-first strategy" refers to developing websites in which the mobile-enabled version takes precedence over the desktop version. Because of the growing popularity of phone-based internet browsing and online shopping among consumers, businesses are increasingly prioritizing mobile versions of their websites. Below are some of the most important ways mobile marketing can improve your overall marketing strategy and business performance.
1. Mobile Marketing Reaches a Larger Audience
With billions of phones on the market, more people who were previously unable to do so can now connect with the rest of the world via the Internet. That means millions, if not billions, of additional people to market your product to.
2. Quick Results
Because phones are so portable, many people carry one with them at all times. We can't leave the house without them. That means our phones can ring to notify us as soon as something happens. You can monitor and stay informed about your company's activities right from your fingertips.
3. Simple to Use With
Millions of people understand how to use a phone well enough to place any advertisement or simply catch someone's attention. Even keeping the ad straightforward can help it convert across multiple mobile platforms, including tablets and laptop computers. Most advertisements can be created with a few mouse clicks and reach thousands of customers.
4. Simple to Apply
Phones have evolved into one of the most valuable tools in modern shopping. Everything can now go on it, from credit cards left in the car to coupons left on the counter. Have you lost track of a product's last place of purchase? Your phone's Internet connection can inform you. With so much information available, it's becoming easier for a potential customer to find and purchase your product there.
5. Marketing Direct
Because a phone is always near someone, mobile marketing is direct marketing. Furthermore, using social media lets marketers have direct conversations with customers and receive immediate feedback.
6. User Response Tracking
By developing a mobile strategy, one can easily track user responses. You can instantly look up product reviews or see how many people saw your new ad to determine its effectiveness. You can even track how many people visited a specific website page and how long they stayed there.
7. Massive Viral Potential
A viral post is like a chain reaction. If a person shares the post with even ten people, those ten people may share it with another ten people, and so on until thousands are aware of it. It's simple to share content that has the potential to go viral with mobile marketing.
8. Simple Mass Communication
Because so many people use phones, creating mobile strategy benefits sellers by allowing them to reach a larger audience through social media, texting, notifications, and other means. This informs a broader audience about the product you're selling or advertising.
9. Not a Highly Concentrated Niche
Because developing a mobile strategy is still relatively new, the niche of mobile marketing has not yet been fully explored in all fields. This may be comforting to newer marketers because it increases their chances of standing out by creating their niche.
10. Microblogging Benefits
Even small microblogs like Instagram and Twitter can have a big impact. Twitter has over 145 million daily users, which is a large number of people to advertise to. Even if only one person retweets your ad, it will be seen by hundreds of people.
How Mobile Apps Can Help Your Business Increase Revenue
According to Statista, by 2020, mobile app revenue will be around $189 million. This is a clear indication that businesses must develop apps to increase profits. Nonetheless, some entrepreneurs are adamant about investing in this platform. Fortunately, this article will walk you through ways of increasing business revenue by developing a mobile strategy.
a. Create Paid Applications
Image is taken from Strikingly user’s website
The first option is to create an app that can only be accessed after users pay. Essentially, you must create an app with paid features. This begins with the downloading phase and progresses to purchasing products and services within the app. However, you must be careful not to turn off users by charging exorbitant fees. To achieve the desired results, you must take some time to standardize the prices.
b. Freemium Applications
This is arguably an effective mobile strategy to increase an app's monetary value. All you have to do is offer some free but limited functionality features. Users will gladly pay for the additional features if they enjoy the feature. One such mobile strategy example is Grammarly. The grammar checker app provides essential services while charging a fee for additional features.
Most of the top mobile apps make sure that the platform is simple to use for people all over the world. This implies that you must also localize your content for users to understand what it entails. For example, you must use language that is understandable to the users. The beauty of this strategy is that it allows you to get around communication barriers. Finally, you attract more users to your app.
d. Invest in the Lifetime Value of Users
You must determine the value users accrue to your platform over time when developing a mobile strategy. The user lifetime value is this concept. This mobile strategy aims to ensure that users sustain the app's growth over time. You will be expected to use techniques such as deep linking to direct users to the app's exact activity under this.
The usability of your interface must also be considered. This should include simple design and content to help users understand the application's functionality.
e. Utilization of Push Notifications
The overwhelming number of businesses providing these services has perplexed customers about the final product and services. As a result, online visitors abandon the services/products after a while. You can, however, avoid this by using push notifications. You can send push notifications to your platform using your mobile application. What are the functions of push notifications? They are intended to remind customers to purchase new products and services.
f. Market in-app Advertising Revenue
Experts in mobile app monetization attest that in-app ads help platforms grow exponentially. You will be required to collaborate with third-party companies that will place advertisements on your app. You can use interstitial apps and native apps under this category. Creating mobile strategy where everyone benefits are the aim. Remember that companies benefit from user retention while your app's revenue grows. However, you should not bombard users with a barrage of ads that run throughout the app.
g. ASO Update Integration
Building an app alone will not generate enough revenue to propel the business forward. That being said, you must be adaptable to changes made by platforms such as Google and Bing. ASO in mobile strategy services will increase the visibility of your app while providing solutions to end users. Remember that timely updates are required for a better outcome. You should also ensure that the app is compatible with various app stores. Our online platform always has the most recent updates.
h. Social Media Usage
According to Smart insights, the number of social media users in 2022 reached 4.62 billion. That is why, if you want your business to thrive, you cannot afford to ignore this number. One way to capitalize on this is to develop a mobile app. In essence, you will be able to share your app link with users on the social platform. You will also be able to use social media to attract more customers to your products and services. Also, sharing the link makes it simple for users to share your link and attract more customers. If you invest in these services, your platform will undoubtedly generate more revenue. In the long run, you must ensure that you generate more revenue for your company.
9. Competitive Edge
Given the stiff competition in the app market, you cannot afford to be sluggish in this day and age. You'll need to research your competition and the services or products they offer. You will be expected to be creative from here on out. If you are meticulous in this area, you will attract more customers to your business. As a result, you will have the opportunity to conduct a timely analysis to improve your mobile strategy. You should keep in mind that this field is not static. That is why you must put your best foot forward when it comes to generating revenue for your app.
If your website is user-friendly and straightforward to edit, it is simple to implement mobile marketing and other digital marketing strategies. That is why, at Strikingly, we provide many features that make it easier for our users to create, run, edit, update, and maintain their websites. We are pleased to see our users progress in their businesses and want web maintenance to be the least of their worries as they strive to grow their businesses. As a result, we provide round-the-clock live chat support to all our customers. We also welcome inquiries via our contact form and encourage users to participate in our online community.
With UX and CX increasingly taking center stage, mobile strategy is all about giving the customer what they want, when they want it, in an easy, accessible, and usable format. If businesses can accomplish this, their mobile strategy will be off to a flying start. Mobile strategy is a volatile and complex beast. Companies can fully capitalize on the current mobile trend by adhering to a few basic principles.