ideal ways to start a jewelry business
Are you one of those people who check out the market trends regularly and identify the best possible products? What are your thoughts about jewelry design? If you are willing to start a jewelry business, you couldn’t have landed on a better article than this. It could be that you have already envisioned a jewelry line in your mind and all you need is a bit of research to get things going. If you think creating jewelry is a good hobby, there is good news for you. Sooner or later, you would be transforming your hobby into a passion.

Even though the COVID-19 pandemic has had a devastating impact on numerous industries, we can safely say that the jewelry business is on the rise. According to recent market statistics, jewelry is set to have worth up to $292 million in the next three years. Therefore, it can be a good idea if you consider this niche and start your business effectively. Even though there are many complications involved at the start of any business, it isn’t that hard to set up a jewelry store these days.

Tips to Start a Jewelry Business

1) Choose a Niche

Before you think about starting a jewelry line, you must know what niche you are prioritizing. Niche research is extremely important before the start of any business. It is almost like you do research on the topic of your final year project in the bachelor’s degree. Before you make your decision on the jewelry business, you must consider the following factors:

  • How will you make the jewelry?
  • Who are the people involved in the jewelry-making process (if the business is owned by you only)?
  • Who will be your target audience for this niche?
  • How will you promote your jewelry products?

choose jewelry business
Image taken from Strikingly User’s Website

As a marketing person, the last thing you should be doing is spending too much time developing jewelry products that no one will like or buy. If you are getting nothing back for your effort, you might start losing motivation. You can do in-depth research on the kind of products you want to make, such as fashion products, kid accessories, etc. You can also look at the eCommerce trends regarding jewelry to have a better idea.

2) Identify Target Market

As we have said in the previous point, one of the big points to consider while designing jewelry is to know who your target audience is. The target market is the bread and butter of any business plan because it helps you in prioritizing the right audience.

Customer segmentation plays a role in dividing a large audience in the form of segments, which helps you identify the most suitable segment for your niche. Otherwise, there is no point in talking to audiences that don’t have any interest in either your business plan or products.

If you want to make the most out of your jewelry business, you must be cautious with every step that you take. The idea of jewelry is extremely common in the market and will attract a lot of customers to your platform. You can make your business plan look more professional by adding the credentials of your company, the jewelry product details, and the jewelry images.

3) Consider a Supplier

Once you have identified your target market, now is the time to look for a supplier who has experience in identifying the jewelry designs that you want. If you have an idea of making designs for your jewelry business, you can create DIY products on your own. When you are measuring the growth of your business, it is good to add a supplier to your working plans. Suppliers will hold the responsibility of designing or producing jewelry products at your desired pace.

If you can’t maintain the calculations of your capital expenditure, you must consider a craftsman who can assist you in the making of different jewelry products. Moreover, they will look into your business growth and see the ways in which it can evolve from time to time. Once there are changes recommended in the market, you must take steps to cater to those changes as per the market demands.

4) Choose a Website Builder

When you focus on the growth of your jewelry business, you must also know how to make jewelry websites. To establish fully-functional websites for your business, you must do research on the best website builders on the Internet. As much as the research regarding your business niche is important, the research of quality website builders doesn’t have any less significance. When you surf the Internet, you will find numerous effective website builders, such as WordPress. However, there is no better website builder in the market than Strikingly.

website domain plans
Image taken from Strikingly

When you see Strikingly’s landing page, it’s pretty easy to sign up. After completing the registration, you will be a free plan user on our platform, which allows you to build a basic business website with all the necessary features and tools. If you upgrade your Strikingly subscription plans (Pro or above), you will have access to al our premium features.

5) Establish Your Website

Once you have done the research on website builders, you shouldn’t waste any time developing your business website. If you are a beginner, it is likely that you will not have a clear idea of how to make jewelry websites. Strikingly provides its users with a collection of mobile-friendly website templates, which you can customize according to your jewelry business plans.

strikingly ecommerce business
Image taken from Strikingly

Strikingly also provides a drag-and-drop feature, which allows users to add all of the necessary elements to their business website. Apart from the website elements, it is also important that you do research on your domain name as well. If you already have an established social media presence, you can take the same domain name as your social media page. However, it is important that your domain name is unique so that your audience doesn’t get confused.

6) Prepare Your Content

When you are understanding how to start a jewelry business, you will get to know the importance of quality and relevant website content. It isn’t just the stuff that you write. You must also look at the kind of images that you are adding. Since you will be creating an online store for your jewelry products, the importance of quality images is immense. Make sure that your included images are not blurred or don’t have a boring background.

search engine optimization
Image taken from Strikingly User’s Website

Once you have added all your content, you can start organizing it on your website. Strikingly enables you to form and display navigation elements on your website to organize your content effectively. Once you have added your website content, optimize it according to the relevant search engine optimization (SEO) strategies. If you don’t know what SEO strategies are, they bring your website or web pages into the spotlight of Google and generate effective website traffic on your platform.

7) Pricing Strategy

When you are starting a jewelry line, it is important that you pay special attention to your product pricing strategies. Product pricing is one of those aspects in the jewelry business where you will easily have problems. If you are coming into this niche for the first time, there is a huge chance that you would not know about the right prices of jewelry products. The best thing to do in this situation is competitor analysis, that allows you to look at the prices your competitors have set on similar products. You can make changes to those product prices according to the market demands.

strikingly product attributes
Image taken from Strikingly

Strikingly makes life easy for you while developing an eCommerce website for your jewelry products. Not only do we help you in the addition of your jewelry products, but we also allow you to create categories for your products so that your customers can identify their desired products easily. Most importantly, we allow you to add all the important details regarding your jewelry products, such as product type, product image, product price, meta-description, etc.

8) Promote Your Brand

When you are designing jewelry products and putting them on your website, you have to know that your promotional strategies are equally as important as your website strategies. As we have explained before, you cannot simply add all the content on your website and realize that there is no customer base to recognize your hard work.

Promotional strategies can get the best out of your jewelry business because it helps you in identifying the right audience for your business plans. You can create advertisements on numerous social media platforms, such as Facebook and Instagram. Since you will be selling eCommerce products, you must prioritize Instagram as that platform is best-suited when it comes to promoting products through images.


Now that you know how to start a jewelry business, take action. The business plans regarding jewelry have a special place in the digital industry and it is growing on a yearly basis. Therefore, why should you step back and limit your passion to just a hobby?

The best way to make your jewelry plans work is to establish a quality business website on Strikingly. If you are struggling with the development of the website or the integration of jewelry-based content, you can speak with our Happiness Officers.