Do you enjoy designing jewelry? Are you someone who finds jewelry design an amazing and interesting hobby? Then, you might want to turn that hobby into something more helpful—starting a jewelry line.
Designing jewelry might sound new to you, especially if you are not fond of wearing them. But, did you know that they are now among the best options if you are looking for something to enjoy doing? Yes, you read that right. Learning how to make jewelry is one of the best hobbies you can learn, even without pro skills. You can create your own jewelry design right in the comfort of your own home. What’s more impressive is that you can even turn this hobby into something which can help you earn more money easily! Sounds intriguing? Well, we in Strikingly definitely got your back.
In this blog, we will teach you helpful tips on starting a jewelry business and top the world of eCommerce without breaking too much sweat.
Useful Tips on Starting a Jewelry Line
- Choose Your Niche
- Identify Your Target Market
- Create a Plan
- Find a Manufacturer
- Make Your Jewelry Design
- Establish Correct Pricing
- Promote Your Brand
1. Choose Your Niche
Choosing your niche is one of the most important steps on how to start a jewelry business. Before entering any business field, you must identify which specific field you want to indulge yourself in. Niches play a crucial role in helping you understand what you really want and what you will need when starting a jewelry line.
Image taken from Inbloom Handmade Bar
To help you figure out what your jewelry business niche would be, you can do your own research. Collect important ideas which you can use in picking your own niche and start designing jewelry. You can conduct your own jewelry business competitor analysis, run some surveys on designing jewelry, look at Google trends’ latest how to make jewelry, and even read some jewelry business blogs. By doing this, you are not just saving yourself from the trouble of getting confused about what you are actually doing. You are also saving your own money from spending it on the wrong materials and manpower.
There are a lot of jewelry design niches that you can enjoy. The three most common are fine jewelry design and fashion jewelry design.
∙ Fine jewelry design.
This jewelry design uses precious to semi-precious types of metals and gems. It has a higher pricing point compared to other jewelry businesses. Starting a jewelry line like this needs excellent craftsmanship because these jewelry business products are not mass-produced. Usually, designing jewelry of this kind is meant for luxury, weddings and other special occasions.
∙ Fashion jewelry design
Jewelry business that focuses on fashion jewelry design are usually trendy and have a lower pricing point. Fashion jewelry designs are usually made of less expensive materials like wires, beads, plastics, plated metals, synthetic gems, and many more. Starting jewelry design like this enables you to mass-produce your products since the target customers are the everyday-customer.
2. Identify Your Target Market
Once you’re done doing your own research and picking your niche, it's now the time for you to identify your jewelry business target market. Getting to know your target audience for your jewelry design can help you identify the demands in your chosen niche. Think about the specific kind of audience who will love your designs and develop an instant liking for your jewelry business pieces. Consider important information like their age, income, location, marital status, shopping preferences, hobbies, lifestyle, likes, dislikes, etc. By identifying these ideas, starting a jewelry line will be much easier for you because you will be able to find your audience’s needs and pain points. It’ll also be much easier for you to exist with your competitors because you already have the best jewelry business idea you can ever have.
3. Create a Plan
Starting a jewelry line is much better if you are 100% ready for what will come. The best way to do that? Equip yourself with a plan. Learning how to start a jewelry business requires strong and reliable backup plans. Before you officially start selling your jewelry design, you must formulate a strategy that will save you from darkness, just in case things go south. You cannot just jump onto selling immediately without a clear vision of how you will succeed. If you want to achieve business growth, you must be willing to take each step, slowly but surely. A jewelry business plan can also make you more attractive to your potential investor’s eyes. Investors like businesses that are always ready and take their work professionally.
Image taken from Bahia Blanca.
You can easily make your jewelry business plan appear more professional by adding your company description and profile, the market research you conducted, your jewelry design product details, funding options and even a strategic marketing plan.
4. Find a Manufacturer
Manufacturers play an essential role in securing a well-crafted jewelry business product. When finding manufacturing businesses consider factors like the quality of products they offer and their location from your jewelry business. You can ask for some of their samples and have a thorough observation of them first. Take your time checking their jewelry design materials to ensure that only high-quality products are produced by your jewelry business. It is also important to find manufacturers closer to your location. Jewelry business manufacturers who have a farther location usually take time to deliver and have additional charges. You wouldn’t want delays when starting a jewelry line.
5. Make Your Jewelry Design
Now that you’re done finding the right manufacturer, it's now time for the most exciting part—making your jewelry design. Using the background research, you’ve done and the skills you’ve learned on starting a jewelry line, make unique jewelry designs different from everyone else. Don’t just follow the trends and ensure that your jewelry design stands out from the rest of your competitors. Create a jewelry design that leaves a strong first impression. Equip yourself with appropriate how to make jewelry tools and use your jewelry business materials and equipment well to save yourself from wasting time and effort.
6. Establish Correct Pricing
Choosing the appropriate pricing is crucial when starting a jewelry line. One crucial aspect you should know when learning how to start a jewelry business, one important part you should know is how to price it right. As much as possible, be reasonable with your prices on every jewelry design you make. Do not make it too high or too cheap for your target audience. Equip yourself with a sheet of your inventory you can use when making your jewelry business pricing. Consider factors like the materials you used, manpower and the quality of your jewelry design. Do not fall into the trap of competition just to earn money. You wouldn’t want to lose your potential clients because of inaccurate pricing, right?
Image taken from The Peacock
7. Promote Your Brand
Now that you’re done designing jewelry, it's time for you to show it to the world. Jewelry business marketing is important in spreading awareness. If you have zero ideas about how to market your jewelry business, you have nothing to worry about because there are tons of ways how you can do it. If you want to reach a wider audience, one of the strategies you can do is digital marketing. You can take photos of your jewelry design and post them on your social media accounts. You can also use Facebook Ads since it is one of the most widely used digital marketing tools and is proven effective.
If you want to establish a long-term and reliable marketing strategy, another thing you can do is eCommerce. Create your own online jewelry business and equip your website with SEO. Sounds unfamiliar? Worry no more because we got your back here in Strikingly.
Start An Online Jewelry Business With us!
Online stores help a lot in promoting your brand. By creating your own jewelry business website, you can easily establish an excellent online presence. You can have easier access to your client’s pain points and develop strategies that can help you have a wider reach.
Image taken from Isa Catepillan
Here in Strikingly, you can easily create a jewelry business website with zero-coding skills experience. Start by choosing jewelry design templates from our wide collection of design templates and easily add an online store. You can also register your own free domain and send newsletters to your audience. If you want, you can create a secured membership page for you and your loyal clients where you can update them about your latest jewelry design. Love writing blogs? Easily add a simple blog on your jewelry website and share your thoughts with your online viewers. With us here in Strikingly, you can just design a jewelry website easily and be playful with your wondrous ideas.
Starting a jewelry line might need a lot of time and attention. All you need to do is focus on your goal, be passionate about your ideas, love what you are doing, and eventually, everything will fall into its proper place.
If you want to know more about eCommerce, chat with us today, and let’s get you started.
