In today’s eCommerce world, plenty of things are on your table. You would have to consider the most relevant marketing strategies for your business and continue to find ways of boosting eCommerce sales. It wasn’t long ago that creating a website for any niche was considered one of the toughest jobs in the world. It was a tough job, and you had to justify your website development credentials through different IT degrees. Now, thanks to technological advancements, things are not as complicated as they were before.
Top website builders like Strikingly have made it easy for you to create professional websites and boost eCommerce sales. There is no need to justify your website development skills or conduct further hirings for development purposes. In today’s day and age, your online sales depend upon the display of your website. If your website isn’t professional, you cannot expect your online sales to increase. To maximize your sales, you must follow the most relevant tips in the market.
Best Tips to Boost Ecommerce Sales
1. Rely on Top Website Builder
If you want to boost eCommerce sales, you must rely on quality website builders, such as Strikingly. Even though there are many website builders today that assist developers in different ways, Strikingly is the one that connects all the dots for a modern developer. If you want to increase eCommerce sales on your platform, you must look into the features provided by Strikingly.
Strikingly has the tendency to provide its users with a compilation of mobile-friendly website templates, which they can customize based on their niche idea. One of the best attributes of Strikingly is that you can create a wonderful website design on Strikingly without writing a single line of code. Moreover, we enable you to identify and register the best domain name for your website. You can purchase a domain on our platform at 24.95 USD, but the value may change per the domain name and domain extension you prioritize. Once you are done with the website, make sure that you click on the publish button. Strikingly won’t take more than 48 hours to ensure that your website becomes accessible to your audience.
2. Order Management System
When it comes to an understanding of how to increase eCommerce sales, one of the biggest talking points revolves around the order management system. If you can manage and deliver all the products in a specified time, it will result in a good impression from the public. If the customers experience delays in product delivery or receive damaged goods after the completion of delivery, they will be extremely disappointed and leave bad reviews on your website. The lack of positive reviews will minimize your chances to boost eCommerce sales.
Image taken from Strikingly
It is also not necessary that you are going to receive positive reviews after the order is completed. The customers may still not be satisfied with the products you sent and may consider getting a replacement by sending them back to your warehouse. Therefore, it is important to have an appropriate order management system through which you get updated about the status of your warehouse. You must have the right amount of products in your warehouse to put them on sale when required. If the product is out of stock and the customer decides to purchase it, it will only mark your credibility as a website and business owner.
3. Promote Website on Social Media
When individuals create a website, they usually feel they have reached their destination and have done all the hard work. However, the reality is that their hard work had just started. There is a saying that it isn't more difficult to become famous than to remain prominent. The same is the case with a professional website. Nowadays, even though it isn’t a difficult task to create a website, it is a draining process to ensure that it remains relevant within the customer's eye.
Therefore, the promotion of a website is equally as important as establishing a website when it comes to boosting eCommerce sales. In today’s day and age, social media marketing is the best technique to boost eCommerce sales. You can regularly update your social media accounts related to the content you publish on your website. Make sure that you write quality captions to make the customers feel attracted to your content. Strikingly enables you to add social media platforms as icons on your website, which will help you drive your customers from the website to your social media accounts (and vice versa).
Photography has also become an incredible asset for an individual to increase eCommerce sales today. Nowadays, it is not just about writing the best content, website images are also contain immense importance. Therefore, you can capture quality images of your eCommerce products, display them, and write effective product descriptions alongside them. Strikingly helps you boost eCommerce sales by enabling you to integrate a gallery section as part of your website. In that section, you can add all the quality website images that can generate a high conversion rate for your website.
5. Email Marketing
Even though new platforms are coming to the digital industry almost every month, you cannot ignore the power of email marketing to boost eCommerce sales. For those who don’t know, email marketing is considered one of the first traditional marketing strategies involving internet use. It is still used by various companies to boost eCommerce sales.
Despite the emergence of social media and many new marketing techniques, you will be surprised to hear that many customers still check out their emails. There is a reason why companies create professional email addresses for their domain name. Strikingly provides its users with a newsletter feature, through which you can easily collect the email IDs of your customers and send regular updates.
6. Value Customer Comments
In digital media, customer feedback has become more critical than ever. In fact, the importance is such that you cannot expect to boost eCommerce sales on your website if you are not prioritizing them. Whether you have comments on your social media accounts or the website itself, you must take every feedback as it comes. If you are grateful for the positive feedback you receive, you must also have a strong character to resist the criticism coming your way.
Image taken from YouTube
After all, criticism is also for the benefit of your website and plays a huge role in boosting eCommerce sales. A few accounts are just there for trolling, which you can choose to ignore. However, you must emphasize the constructive criticism coming at your website. Strikingly enables you to create a review section on your website, where you can include all the relevant feedback on your products and services.
When we talk about ways to increase eCommerce sales, it is not just about the content you provide on your website. It is also about making sure that people across the globe recognize it. If you don’t implement relevant search engine optimization (SEO) strategies on your website, you will not be able to boost eCommerce sales. After all, there is no point in creating such a wonderful design with ideal website content when there is nobody to see it. It is like you have created a blockbuster movie but don’t have the skills to attract the audience. SEO strategies ensure that your website or web pages rank highly on Google.
8. Multiple Payment Methods
In 2022, an eCommerce website cannot afford to have a singular way of payment. Gone are the days when you had a physical store and had to pay in only one currency. However, when it comes to an eCommerce website, you must have multiple payment methods to boost eCommerce sales from all parts of the world. Strikingly enables you to include multiple payment gateways as part of your website. PayPal is the most popular payment gateway used on this platform, but people also tend to use Stripe for payment procedures.
It was only a few years ago when businesses weren't anything beyond a physical store. The carts were there to carry all the desirable products from the physical store and bring them to the cashier, who gave you the bill to pay. Fast forward a decade, and the concept of carts and shopping stores has completely changed. You aren’t just limited to a single way of payment, nor do you have the mindset that a business is just limited to a physical store. There is a reason why you will see that on many website builders, such as Strikingly, users have put eCommerce websites for sale.
To boost eCommerce sales, you must rely on Strikingly to make a wonderful website. We will provide you with all the necessary features when it comes to website development. You don’t need to hire technical staff as the desired website will be on your computer with just a few clicks. If you are facing trouble with website development, you can contact our Happiness Officers, who are available 24/7 to answer your questions. So, create the best business website and enlighten your customers.