If you are a small business owner looking for different trends on how to increase eCommerce sales, this is a perfect article for you. As we are about to share the best trends to increase online sales. These days, the growing number of online shops has helped many entrepreneurs in the eCommerce world. You may have applied some strategies that work for big brands like Amazon and eBay but the question is still hanging somewhere. How to increase online sales amid the strong competition? A smart business owner knows the right tactics to increase eCommerce sales. This is why we picked the best trends that worked for our users here at Strikingly. You, too, can take your business globally with these tips and trends that can drive eCommerce sales.
We are exposed to innovative trends for eCommerce business that makes it hard to choose what will work or not for your small business. For startup owners, this is a tough decision to make. Some small business owners are willing to take risks and invest in software that can increase eCommerce sales. We also consider limited resources among startup businesses. These tips and trends can help you arrive at practical and strategic plans on how to increase eCommerce sales.
Collect and Create Email List
Live Chat Engagement
Mobile-Friendly Web Design
Multiple Payment Gateways
Effective Use of Video Content
Start a Paid Subscription
Environmental Sustainability Advocacy
Social Media Marketing
Customer Care and Loyalty Programs
Build a Strong & Trustworthy Brand Online
1. Collect and Create Email List
Deciding if a certain trend will make a difference for your business or not is a tough job. However, creating an email list has proven to effectively open clear communication between your business and target customers. You can never go wrong by sending out updates about your products via newsletter. If you have an email list, it would be easier for you to develop strategic measures on how to increase eCommerce sales, such as hosting giveaways, sharing discount codes, and engaging with your customers directly. You can also get direct feedback, suggestions, and inquiry if you have open communication with your customers. Therefore, you can collect and create email lists to increase online sales and keep existing customers satisfied with your products or services. Here at Strikingly, you can add a contact form on your website. Also, there’s another way to collect emails through custom forms and sign-up forms. You can try these cool features absolutely free.
As we emphasize the importance of open communication between you and your customers. It is also ideal for establishing quick and stable communication so that your consumers can simply chat with you for a certain period. Having a live chat option on your website is a powerful feature to increase eCommerce sales. It may not be open 24/7, but you can set proper expectations at how often you can typically reply to chats. This trend has been proven effective with online shops and eCommerce websites with dedicated staff to answer inquiries about products, shipment status, and other important information that could help them push the Buy Now button. Just ensure that you regularly check your inbox so that you won’t lose urgent inquiries about your products. Otherwise, you may lose a potential customer who’s simply wanted to verify shipping rules. Ensure you’re there or at least a few staff are present during peak hours.
3. Mobile-Friendly Web Design
More than words, this has been the trend in the online world. Having a mobile-friendly website can help your business rank well on search engines and increase eCommerce sales. For example, a search engine like Google ensures that its users receive personalized recommendations or results when they search for something online. Your shopping site will surely show up on your target customer’s screen if it has a mobile-first design and SEO-optimized content. Given that you can have this chance of being searchable online with our sites here at Strikingly, try our ridiculously easy to set up websites today.
How to increase eCommerce sales? Add multiple payment gateways. This is as simple as giving your customers many ways to purchase your products online. You can enable online wallets such as Paypal, Stripe, or Square. Otherwise, you can accept payment via credit card or arrange for cash-on-delivery. One of the best trends online is empowering your customers with different options to give them the confidence to shop in your online store. You can set up a Simple store here at Strikingly in minutes and enable multiple payment gateways. You can also have peace of mind that your customer’s information is secured and protected with our free SSL for your website.
5. Effective Use of Image and Video Content
Now that social media platforms have significantly influenced our day-to-day life. The use of images and videos as an effective strategy to promote your products has been one of the top trends. You can hire a photographer or videographer to produce high-quality materials that you can add to your website content, such as a simple blog. Just make sure that you take it seriously to not come up with offensive or unrelated clips that might ruin the chance to increase online sales. Be smart and creative about it.
If you want to increase eCommerce sales, a recurring payment or paid subscription is a great idea. Let’s say you have a subscription box business or sell digital products. What you can do is add a paid subscription to your website. Another way to do this is through paid membership, in which you give exclusive access to your members. This is a perfect way of determining your existing customers, too. Thus, you can come up with such good deals for them.
A lot of meaningful advocacies have been totally embraced by millions of online users. But, the most popular trend these days has something to do with environmental sustainability. If you are a business owner, this is a perfect opportunity to apply this trend to your business. How? You can consider selling reusable products instead of single-use ones. In terms of packaging, use environmental-friendly materials instead of plastic as much as possible. There are so many ways on how you can execute this trend for a cause – after all, it has something to do with the Earth where we live. Your business can make a difference.
8. Social Media Marketing
Link your social media pages to your website. It’s one of the best ways to increase eCommerce sales that cost little to nothing. Since small businesses have limited resources, social media marketing is the most effective way to promote your products for free. In fact, your existing followers can also help you spread the word about your business. Recommendations and reviews are great ways to reach more customers online. It can help increase eCommerce sales for free. You might need to boost the audience with a few bucks, but you can also grow your following organically other than through paid campaigns. You just need to be creative with managing your ads and online content.
Having concrete customer care and loyalty programs can drive eCommerce sales. This might be least emphasized, but most successful eCommerce businesses know its importance. To increase eCommerce sales, you have to care for your customers and treat loyal customers like VIPs. You can offer discounts, freebies, and treats to your returning customers. Another way is to provide an excellent customer care program to make your customers feel special. Personalized recommendations can make a big difference to your existing customers because they signal that you already know them. And you recognize them as assets to your business.
10. Build a Strong & Trustworthy Brand Online
Image taken from Strikingly website
Lastly, having a strong and trustworthy brand online is the best trend you can use. It’s the foundation of your efforts and success. If you have a strong brand online, it won’t be difficult to market your products to your target customers. You can build a perfect image of your business exactly how you want your customers to see it. By choosing the best website builder, you are making the right decision about showcasing the face of your brand to the world. Strikingly has multiple users internationally, and we can proudly say that we have over twelve million happy users now. If you want to join us, head on to our homepage and try our ridiculously easy to set up online shops.