Whether you’re someone looking to build his professional network for career advancement or a wantrepreneur about to open his first startup, you need to create your website to build your online presence. But let’s face it - not all of us have the technical skills to build a website from scratch. Here are expert tips on how to create a website free and easy, and market it online.

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Sign up with a website builder

We all know that professional web development can cost hundreds to thousands of dollars and many startups and individuals may not afford this kind of investment. It becomes even more of a problem when you don’t have the technical capability to write code.

So how do I create a website for free if I don’t have the web design and development experience? A good website builder equips you with the right tools to learn how to create your own website for free. Strikingly lowers the barrier to entry for wantrepreneurs and individuals who want to create their own unique websites by providing freemium accounts.

Customize your website

Creating a website from a site builder does not necessarily mean you end up with a generic looking site. Make your website look professional and unique by selecting a website template that suits your content objectives and your personality. Customize your site with a color scheme and font that coincides with your brand. Play around with the customization options on your Strikingly website and switch templates around as many times as you want until you’re satisfied with the look and feel of your site.

Build your content

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Content is king, especially for free sites. It has the ability to bring out the best in your brand. For a professional website create content that showcases what you can do and what you are passionate about. For a business website, always think about your target customer and what kind of information they want to see on your page. Individuals and businesses with limited digital marketing budgets should create websites that have stunning content to maximize the resources that they have at their disposal.

Market your website

Your work isn’t done after you create your own website and hit the publish button. You’re now going to need to work on marketing your website so your target audience is aware of its existence. Leverage on the integrated SEO tools on Strikingly. Connect your website to your social media pages to consolidate your online presence. Enable social share buttons to encourage visitors to share your content with their social network.

Add a blog to your Strikingly website to regularly get your content updated. Create a website that visitors will want to come back to for information on the product or service that you offer. If you are creating a professional website, build yourself up as a reliable source of relevant advice on your industry. Consider guest postings on similar websites and build relationships with industry-related directories and sites to get more quality links into your pages.

Finally, keep improving your website based on the web traffic information that you get from the platform. We also suggest getting Google Analytics and adding it to your website for a more detailed look into your website’s performance. Listen to what the data tells you and tweak your website accordingly. Understand that your website is like a living organism. You have to feed it content regularly and it will go through several phases of evolution as it adapts to the changing needs of your brand and audience expectations.