An art gallery is designed to introduce great talents for enthusiasts and collectors. As a commercial enterprise, its main objective is to sell art and find new clients and investors for upcoming exhibitions. Building an art gallery website is a crucial component of any successful digital marketing strategy. When done right it can deliver positive results that can help your gallery business attract new clients and become a new hub for upcoming and seasoned artists in the industry.
The right art website design combined with a solid marketing strategy can propel your gallery to success. Here are a few tips to help you create art gallery websites that drive conversions.
1. Set SMART objectives
Just like any other business, an art portfolio website for your gallery requires a solid set of objectives that will set the direction for the content that goes into the pages and the campaign that will promote it and the brand it represents. Objectives should be S.M.A.R.T - specific, measurable, achievable, realistic and timely. You have to identify key performance indicators (KPIs) that will tell you that your objectives are met. Everything you do - from designing a log for your art gallery website to crafting the message that social media followers will see - should be aimed at fulfilling these objectives.
2. Identify your audience
Art websites, while they all cater to everyone who likes seeing art pieces, are designed to address niche enthusiasts. For instance, your audience may be composed of collectors who prefer to look for pieces online rather than attend exhibitions. Or you can target those who live within your local area specifically. You may also want to reach those who are active on social media such as those who periodically post images on their Instagram feed. Your audience may be composed of a specific age group depending on the price of the art pieces in your collection. Once you have established personas for your target market, you can now proceed to design a free art portfolio website that speaks directly to this audience.
3. Design your own website
With the help of a powerful art portfolio website builder, create a website that is aligned with your business goals and digital marketing objectives. With more than 3 million users all over the globe, Strikingly has empowered startups, small businesses and upcoming creatives by enabling them to create unique portfolio websites in the most cost-effective means possible. With its intuitive interface and diverse collection of mobile-responsive website templates, anyone can set up a free art portfolio website that stands out in minutes with no coding required.
4. Optimize your website content
Get your digital campaign off to a good start with a well optimized website. For a website to be effective, it has to rank high on relevant search results. For art enthusiasts, an art gallery website will serve as the first point of contact and information hub about the collection you carry and the artists that you support. Your site must offer relevant and up to date information on your portfolio of artists and upcoming events. Make sure your website contains high quality images and visuals to enable consumers to make informed decisions for their art purchases. Include relevant links to artists’ social media profiles, online shops, external websites and biography pages. It’s also a good idea to run keyword research to find out what search terms people use to find your art gallery and the pieces you carry.
5. Get inspiration from the best art portfolio websites
While we recommend making the most of customization features to create a website that is unique, it will also make sense to gain design inspiration from other art gallery websites that have done well in the past. Check out your competitor websites and find out what design elements are effective and which ones you can improve further. Apply what you have learned to your own website. It’s important to remember to go beyond aesthetics and look more closely into functionality. You want to look at these websites from a user’s perspective and identify bottlenecks in their processes that you will want to avoid on your own website.
Awesome Art Portfolio Website and Art Gallery Website Examples
Here are a few art websites to check out for design inspiration.