Ever found yourself creating something out of boredom, interest, or just sheer curiosity of your abilities? Then after posting it on social media, you’d receive comments like:
“Hey! where did you buy that?” Or
“That’s pretty! I want one!”
And some would continue to ask, "are you selling this? For how much?”
Such a wonderful feeling and elating, isn’t it?
But what if you sell those creations? Make money out of something you enjoy doing during your free time?
Wouldn’t that be a brilliant idea to monetize your talent? You’ll be hitting two birds with one stone!
Plus, today, there is a growing market for hand-made crafts.
It would be the perfect timing to start if you’re thinking of turning your hobby into a money-making venture.
How can you start this stroke of brilliance though? Etsy? Patreon? Instagram? Facebook?
Well, one of the best ways to do this is through your CRAFT WEBSITE.
You must think this can seem to be an overwhelming big step to take and setting up one is just not one of your special abilities.
I get you, and I, for one, squeal at the thought of building a website.
But fear not!
Because nowadays, there are a lot of free tools and website builders that can help you build your craft website and an online shop at that.
So building your craft website to get your business going will be easy peasy.
You won’t even have to do any of the tedious codings or deal with HTML techy stuff!
All you gotta do is go to Strikingly.
What is Strikingly?
Strikingly is a website builder, and a leader at that!
It has helped thousands of individuals launch their businesses - including craft websites on its platform.
As a website builder, Strikingly provides a platform where you can create your craft website according to your liking without having to worry about coding.
For one, Strikingly is one of the easiest website builders there is.
All you need to do to build your craft website design is to click and edit.
It’s that simple.
Within 30 minutes, you can launch your craft website and make it live for the public to see your masterpieces!
So just like that, you can launch your craft website successfully by choosing Strikingly as your craft website builder.
Two, Strikingly offers a lot of simple craft website templates.
You can just choose which one is more compatible with the craft website design you have envisioned.
Plus, you won’t have to worry and stress about starting with a blank canvas. These craft website templates will ease you through the process of building your website.
Lastly, Strikingly does not only provide you with the technical help you need in making your craft website but just like a supportive mother bird to its baby birds, it will also provide you with all the other vital support you need to make your craft website interesting and friendly even as time passes by and changes.
By publishing timely blogs and content filled with tips and information tailored-fit to your craft website, Strikingly helps you get your craft website updated, efficient, and relevant all the time.
How To Turn Your Hobby Into A Successful Business Through A Craft Website
Like I told you, Strikingly provides elements tailored-fit to help you make your craft website better and interesting than any other craft websites.
So here are some of the elements that Strikingly found to be common in most successful and the best craft websites which you too can apply in planning and designing your craft website.
1. A personalized domain
A free craft website builder may provide you with a free domain attached to the platform’s brand.
However, getting your personalized domain for your craft website might just do you better.
Well for one, it makes your website look more professional because it gives the impression of independence with the ability to run the craft website on your own.
Two, it helps you create and enhance your branding. Your followers or customers will simply have to type your brand name to search for you on the internet.
Recognition and recall effective.
And you know what? Strikingly can provide you with your domain!
Or you can also opt to use an external domain registration site.
2. Let your creativity shine through
When selecting and customizing a template for your crafts website, choose designs and elements that will reflect your personality and showcase your creativity.
Choose a color scheme that best suits your brand and fill your audience with pleasure!
Create engaging product images or build a gallery that showcases all your products!
3. Decide where you want people to purchase your crafts
When it comes to selling your items, you have a variety of options.
You can advertise the items on your craft website and direct them to your Etsy shop or a brick-and-mortar store for orders.
Or even better, have an online store function on your craft website as well!
By the way, did I mention that Strikingly has a built-in eCommerce in their platform? So if you choose to put an online shop on your craft website, Strikingly will make it easy for you.
Anyway, whichever is your preference, keep in mind that having both online and physical stores can be a management challenge.
However, this widens your net and lets you reach a wider market for your products.
Some businesses start online through an Etsy store and then route buyers to their arts and crafts websites.
However, if you use Strikingly’s Simple Store, you can price your items a bit lower compared to your Etsy shop because this eCommerce platform does not charge separate transaction fees outside for letting people buy on your website.
4. Social media drives interest
Leverage the power of social media to drive traffic and interest to your website by becoming your social media influencer!
A lot of people have become social media influencers in their own right and you can be like them too.
Updating your social media and making them aesthetically pleasing to your followers will help you make your website relevant.
You can use social media as a tool to advertise your craft website.
Run a promotion on social media and attract interest to your craft website.
Or it could also be the other way around.
You can add links to your social media pages and a social stream on your site to keep all your pages updated at the same time.
By doing this, your audience who also share the same interests as you can follow you on your social media and connect you with others who also share the same interests.
Thus, widening your network.
5. Add a live chat feature and/or blogs
One of the limitations of an online store is that customers do not get human assistance during the buying process and that can be stressing and discouraging for the customers.
Thus, having a live chat feature would be a great idea.
And with Strikingly, the live chat feature is possible. Under the Audience Plan, you can engage with your audience in real-time.
This allows you to attend to inquiries and answer questions promptly. With this feature, your customers will feel at ease knowing that they have somebody attending to their queries as if they were in a physical store.
Also, why not throw in some blogs on your craft website so that your audience can get to learn more about you and the story behind each of your creations.
It is also a good way to regularly communicate and update your audience and it will let them feel that you are comfortable with them and that they are welcome in your creative space.
6. Keep learning and tweaking
Your craft selling websites should not be static.
Keep testing and learning new ways to introduce new products to your customers.
Ride with the tide and keep up with the latest trends.
Also, appreciate and value the voice of your audience. Listen to what the website traffic data tell you about your site’s performance and make improvements on your content accordingly.
Business is a work in progress and it’s important to keep learning.
Don’t settle in your comfort zone.
Take risks and see how far you and your craft website can go!
Your simple hobbies can be a means to fund your creativity.
You can post them on your social media or in online marketplaces like Etsy.
But you can go as far as having your very own craft website which you can design and edit in whatever way you like!
You can use it to keep your followers and audience updated and interested in your creations.
And with Strikingly, all those things will be a walk in the park.
And, you’ll never see web designing the same way again.
So go and show the whole world what you got!
Build your craft website with Strikingly and become one of the best craft websites!