Finance Blogs

If you are a blogger or have indulged in blogging for promoting a brand, you must have heard about finance blogs. Finance blogs are blogs that have finance-related content. They are usually attached to websites that offer or promote financial services.

Personal finance blogs are created by individuals or organizations with expertise in the finance niche and are interested in establishing authority in this sector. When a company that offers financial services comes up with starting a finance blog, the objective is to produce content that boosts the audience's engagement with the company’s brand.


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In this post, you will read about finance blog tips. We will discuss how to start a finance blog, and mention the things you need to consider to create a finance blog that gives you the results you want out of it.

Personal finance blogs are actually one of the most profitable niches in the blogging career. If you create a finance blog, you can help people effectively manage their finances and build a stream of passive income through affiliate marketing and other digital marketing strategies. But before you can do that, you need to learn how to start a finance blog in the right way.

How to Start a Finance Blog?

You might think that you need to be a prominent and established businessman or earn tens of thousands of dollars every month to be eligible for starting a finance blog. But that’s not true. Many individual bloggers make good profits running personal finance blogs. Others started off from zero and are today running multi-million dollar companies based on the finance blogs they started a couple of years ago.

Here is a step-by-step process for starting a finance blog.

1. Select a Strategic Niche

The first step for starting finance blogs is to choose the niche that you want to write about and target. This means you need to figure out the exact group of people you want to target as your audience and whose problems you will solve through your content. The narrower your niche is, the more chances of success you will have.

It is difficult to compete with the giant personal finance blogs out there, especially if you do not know which topics to focus on the most. Thus when you note down your specific niche, it clarifies how you want to position yourself in the finance blogs sector. It also helps you position yourself as an expert on those topics, which builds your readers' trust.

Showing another blog built on Strikingly

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Here are a few niches for personal finance blogs.

  • Saving money for retirement
  • Budgeting and managing personal finances
  • Investment options for beginners
  • Insurance
  • Credit repair
  • Repayment of student loan
  • Financial freedom and financial independence
  • Paying for college and further studies

Selecting the right and specific niche also allows Google to understand your content. This puts your blog posts in a better position to be ranked higher in search results.

Your blog will get organic traffic driven to it if your articles rank high in search engines. This means your readership will keep increasing without you having to run paid ads to get traction on your blog posts. Finance blogs that rank high in search engines through organic means of marketing are the ones that become the most successful.

2. Think of a Memorable Name

Once you have decided what you will write about, you need to consider what to call your blog. The name of your blog should not be too generic, but it should not be too hard to remember either. Think of something unique but not too complicated. When people hear your blog’s name, they should not find it difficult to pronounce or remember. Keep the domain name simple as well. In short, below are a few tips to name your blog effectively.

Come up with a unique name, so your blog does not get mixed up with other finance blogs.

  • Keep the name short and precise.
  • Make sure the name is relevant to your niche and the content you publish on it.
  • Go with one of the top domain extensions.

If you follow these tips, you can create a name that will help your blog grow faster.

3. Sign Up for a Web Hosting Service

After brainstorming ideas for starting a finance blog, it is time to create your blog website. But before you can start building your site, you need to purchase a web hosting plan. Your host is where your blog will live on the internet.

There are many web hosting service providers out there. Many of them also offer a free plan, but you cannot use your own custom domain. For example, if you use Weebly’s free plan, your domain will be like ‘’. If you want to use a custom domain that does not include the hosting or website building platform name in it, you will have to get a paid hosting plan.

Using a custom domain makes finance blogs appear professional and gives benefits in terms of search engine optimization.

4. Build Your Website

It is now time to create a website to get your blog up and running. Building a website is easy with the help of a website builder. The following steps describe how to create a finance blog on Strikingly.

  • Sign up for an account on Strikingly.

Strikingly signup page

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  • Verify your email access.
  • Go to the dashboard, and click ‘Create New Site’.
  • Select a template for your website. You can either choose a blog template or select any other template and later add a blog section (explained in the steps below).

Strikingly blog templates

Image taken from Strikingly

  • Once you are in the Strikingly editor, you can add content to your website. Write what your blog is about. Personal finance blogs usually introduce the founder or author on the homepage.
  • If you have selected a generic website template, you will need to add a blog section to publish your blog posts. From the left panel, click ‘Add New Section’.
  • Select ‘Simple Blog’.

how to add a blog section

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  • Write new blog posts regularly and publish them on your blog.
  • Don’t forget to add in contact details as well. You can create a contact form or provide your email address and phone number.

5. Add Legal Pages to the Blog

When it comes to finance blogs, it is vital to add legal pages to your website. These pages state the terms and conditions for the readers of your blog. They must also include affiliate disclaimers that will protect you from any legal action that someone might take against you. In the beginning, when your blog is still new, you should, of course, not expect anybody to come to sue you. But as your blog grows in the audience, you will need this layer of protection to avoid getting trapped in such legal matters.

The legal pages must mention that even though you are offering financial advice in your posts, you are not anybody’s personal financial advisor. This means nobody can hold you accountable if they take a financial decision based on your advice and incur a loss due to it.

Concluding Remarks

There are many users on Strikingly who have successfully built finance blogs. The process only takes a couple of hours and does not involve coding or programming practices. The features that we provide on Strikingly allow you to smoothly create web pages and publish new blog posts daily. Through the Strikingly editor, you can also edit the text or content of any blog post if you want. Simply open the blog post you want to update, click on the area where you want to change the text, and replace it with the new text.

If you want to create a finance blog on a custom domain on Strikingly, you must purchase a Premium Plan. Then go to the dashboard, and click ‘Domains’. Click the button ‘Register New Domain’. The rest of the process is relatively self-explanatory. You can access the more direct instructions for it here.

The sector of finance blogs keeps growing more extensive and more competitive. If you are a blogger and want to have a foot in this highly profitable niche, you should start a finance blog this year and let it grow in time. The ease of use that we provide our customers on Strikingly will allow you to maintain your blog professionally and competitively. As long as you keep publishing new blog posts in a timely and regular manner, you will be able to build a reputation in the finance blogs market in almost no time.