Creating a Visually Stunning Website: Web Design Tips from Professional Web Designers

In today's digital world, having an attractive website can mean the difference between being remembered or being forgotten. Your website's design can impact how your brand is perceived, how long visitors stay on your page, and even your sales. If you want to take your website to the next level, it's crucial to have some top-notch web design tips under your belt.

We've gathered some effective web design tips from professional web designers that will help you improve your website design and make your website stand out from the crowd. But we don't just stop there. We're also introducing you to Strikingly, an intuitive website builder platform that can help you easily create a visually stunning website.

Whether you're a seasoned designer looking to up your game or a newcomer to the world of website design, our design tips for your website and top web design tips will give you the skills you need to create a website that will leave a lasting impression on your visitors.

Excited already? Let's get started!

Understanding the Importance of Visual Design

When it comes to web design tips, it is crucial to understand the importance of visual design. A visually stunning website can captivate your audience and hold their attention for extended periods, leading to a better user experience and, ultimately, more conversions.

Visual design includes not only the aesthetics of the website but also its functionality. Effective web design tips not only make a website look good. It also ensures that the website is easy to navigate, and users can quickly find what they're looking for to create a positive perception of the brand and establish trust with your audience.

Think about it - what is your immediate reaction when you land on a website that looks outdated, confusing, or difficult to navigate? You'll bounce off the page and search for something better. Don't let this happen to your website!

Keep in mind that website design is about much more than just pretty pictures. By implementing top web design tips, you can create a website that is visually stunning and easy to use. This will keep visitors on your site for longer, increase engagement, and drive sales.

Now that you understand why visual design is so important, it's time to dive into our design tips that will help you improve your design and create a stunning website that your visitors will love!

Web Design Tips from Professional Designers

Are you ready to take your website design to the next level? Then it's time to learn from the pros! Professional web designers' effective web design tips will help you create a visually stunning website that your visitors will love.

1. Use white space effectively

White space, also known as negative space, refers to the areas of a website that are intentionally left blank. By using white space effectively, you can create a clean and organized design that is easy on the eyes and allows your content to shine.

Strikingly Chloe website template

Image taken from Strikingly

To use white space effectively, consider the balance between the amount of content and the space around it. Avoid overcrowding your pages with too many elements and use ample white space to separate sections and guide the user's eye. The result is a clean and organized design that highlights your content and makes it easy for users to navigate your website.

Another benefit of using white space is that it can increase the perceived value of your brand. By leaving more space around your content, you can create a sense of luxury and elegance, making your website feel more high-end and professional.

Remember that white space doesn't have to be white. It can be any color or pattern that provides visual breathing room for your content. By experimenting with different colors and patterns, you can create a unique and visually stunning design that reflects your brand's personality and style.

2. Choose a color scheme that works well together

Color is a powerful tool in web design. Choosing a color scheme that works well together can help you create a cohesive and visually appealing design. Be sure to choose the right colors that align with your brand and evoke the emotions you want your visitors to feel.

When choosing a color scheme for your website, consider the color psychology and emotions each color can evoke. Let’s take blue as an example. It is often associated with trust and reliability, while yellow is associated with happiness and optimism. Use colors that complement your brand's personality and values to create a solid emotional connection with your audience.

Strikingly SaleScale Website Template

Image taken from Strikingly

To create a cohesive color scheme, start by selecting a primary color and a few secondary colors that work well together. Use a color wheel or online tools like Adobe Color or Coolors to help you select colors that are visually appealing and work well together.

Another important aspect of color in web design is the use of contrast. Contrast helps to create visual interest and guides the user's eye through the page. Use a light color on a dark background or vice versa to create a bold and eye-catching effect.

Remember that color is not just limited to text and background colors. You can also use color to highlight important elements, such as buttons and call-to-action (CTA) sections. Using a contrasting color for these elements can help to draw attention and encourage user interaction.

3. Select high-quality images and graphics

Using high-quality images and graphics can make a massive difference in your website's overall look and feel. Make sure your images are relevant to your content and visually appealing. You can use stock images, hire a professional photographer, or take your own photos.

In addition to selecting high-quality images and graphics, it's essential to ensure that they are optimized for the web. Large file sizes can slow down your website's loading speed, negatively impacting the user experience. Compress your images using a tool like TinyPNG or to ensure they are optimized for web use without sacrificing image quality.

Strikingly Mediterranean website template

Image taken from Strikingly

When selecting images for your website, you have to consider the context in which they will be used. For example, if you are selling a product, use high-quality images that showcase the product from multiple angles and in different settings. If you are a service-based business, use images that convey the value of your services and the benefits of working with you.

Graphics can also be a powerful tool in web design, especially when combined with text. Infographics, charts, and diagrams can explain complex concepts in a visually appealing and easy-to-understand way. Use design tools like Canva or Adobe Illustrator to create custom graphics that complement your website's design and content.

4. Create a visual hierarchy to guide users through the page

Creating a visual hierarchy involves using different design elements to draw the user's attention to the most critical information on the page. This can help guide them through the page and make finding what they're looking for easier.

One way to create a visual hierarchy is to use size and spacing to highlight the most important elements on the page. For example, make the page title more prominent than the rest of the text, or use larger font size to draw attention to important headings. You can also use whitespace to separate different page sections and make scanning easier.

Another way to create a visual hierarchy is to use color and contrast to draw attention to important elements. For example, use a bold color for your call-to-action button to make it stand out, or use a contrasting color for important headings. Make sure to use colors that are consistent with your brand and that complement the overall design of your website.

It's also important to consider the order in which the user will read the content on the page. People tend to read in an "F" pattern, scanning from left to right and top to bottom. Use this knowledge to place the most important information in the top left corner of the page and prioritize the content logically.

5. Use typography effectively

Typography refers to using fonts and text on a website. Effective typography can make your content more readable, visually appealing, and easy to understand.

Avanti Strikingly Website Template

Image taken from Strikingly

To use typography effectively, it's important to choose fonts that are easy to read and complement your brand's style. It's also important to consider factors like font size, line spacing, and the use of bold and italicized text to emphasize important information. Be mindful of how your typography looks on different devices and screen sizes, and aim for consistency across all website pages.

6. Create a consistent design across all pages

Consistency is key in web design. By creating a consistent design across all pages of your website, you can create a cohesive and professional-looking design that your visitors will appreciate.

Consistent design involves using the same fonts, color scheme, and design elements throughout your website. This helps to create a sense of familiarity and makes it easier for visitors to navigate your site. In addition, using consistent design can help to reinforce your brand identity and create a memorable user experience. Remember to pay attention to the details, like spacing, margins, and button styles, to ensure that your design remains consistent and visually appealing across all pages of your website.

7.Use animation and interactive elements to engage users

Using animation and interactive elements can help to make your website more engaging and memorable. However, be sure to use them in moderation and only when they add value to the user experience.

8. Consider the use of video backgrounds and cinemagraphs

Video backgrounds and cinemagraphs are popular design trends that can add a dynamic and visually appealing element to your website. However, be mindful of the file size and ensure that they don't slow down your website's load time.

Adriene Strikingly Website Template

Image taken from Strikingly

9. Design for mobile devices.

With more and more people browsing the web on their mobile devices, it's essential to design for mobile-first. Make sure your website is optimized for mobile devices and is easy to navigate on smaller screens.

Designing for mobile devices is a crucial aspect of web design. Here are some tips to remember:

  • Use a responsive design. This means designing your website in a way that it adapts to different screen sizes automatically. This is to ensure that your website looks good and is easy to use on all devices, from desktops to smartphones.
  • Simplify your design. When designing for mobile, it's important to keep your design simple and clean. This means using a minimal design with fewer elements, to make it easier for users to navigate and find what they're looking for.
  • Use a mobile-friendly font size. The font size of your website should be large enough to be easily readable on a small screen. Use a font size of at least 16px, and avoid using fonts that are too complex or difficult to read on a small screen.
  • Use high-quality images. Mobile devices have high-resolution screens, so using high-quality images is important to make your website look good on mobile. However, be sure to optimize your images for the web to ensure that your website loads quickly on mobile devices.
  • Prioritize mobile usability. When designing for mobile, it's important to prioritize usability. This means making it easy for users to find what they're looking for and making it easy for them to complete the actions they want to take on your website.

These top web design tips can help you improve your website design and create a stunning website that your visitors will love. And the best part? These tips can all be applied using Strikingly's website builder platform! With its intuitive drag-and-drop interface and pre-designed templates, you can easily implement these design tips and create a visually stunning website in no time.

Using Strikingly to Create a Visually Stunning Website

Now that we've covered some top web design tips, let's talk about how you can implement them. Designing a visually stunning website can seem daunting, but with Strikingly, it doesn't have to be. Strikingly is an intuitive website builder platform that can help you build a website that not only looks great, but also functions well.

Strikingly has a wide selection of pre-designed templates that you can choose from. These templates are designed with the latest web design trends in mind, so you can rest assured that your website will look modern and up-to-date. The templates are also fully customizable, allowing you to change colors, fonts, and images to fit your brand.

Strikingly Template Selection Page

Image taken from Strikingly

  • Easy customization options, including drag-and-drop functionality

One of the best things about Strikingly is its drag-and-drop functionality. This makes it easy to customize your website without any coding knowledge. You can simply drag and drop different elements onto your page and arrange them to your liking.

  • Built-in features like image editing and video backgrounds

Strikingly also has built-in features like image editing and video backgrounds. This means you don't have to worry about editing your images or videos outside the platform. You can also be sure that your website will look great on any device since Strikingly's templates are mobile-friendly and responsive.

And let's not forget about pricing. Strikingly offers affordable pricing plans that won't break the bank. You can choose a plan that fits your needs, whether you're just starting or have a larger website in mind.

In summary, Strikingly is a fantastic platform for improving your web design and creating a visually stunning website. Its wide selection of templates, easy customization options, built-in features, mobile-friendly designs, and affordable pricing plans make it a top choice for anyone looking to create a great website.


In today's digital age, having a visually stunning website is more important than ever. By following these top web design tips from professional designers, you can create a website that is both visually appealing and user-friendly. Remember to use white space effectively, choose a color scheme that works well together, select high-quality images and graphics, create a visual hierarchy, use typography effectively, and design for mobile devices.

If you're looking for an easy and affordable way to create a visually stunning website, look no further than Strikingly. With its intuitive website builder and pre-designed templates, you can create a beautiful website without any design experience. Plus, Strikingly's built-in features, like image editing and video backgrounds, make it easy to add that extra wow factor to your website.

What are you waiting for? Start improving your web design today with Strikingly and create a website that will leave a lasting impression on your visitors.