business marketing

Business owners should regularly take out time to plan and strategize their marketing campaigns. Coming up with new marketing ideas every now and then helps keep pace with the ever-changing world and cope with the competition. Maybe your marketing messages are not being perceived in the right way. Maybe your campaigns are becoming monotonous or stagnant. Even if your campaigns are running well, there is always scope for improvement.

This post will discuss a few ways and tips for enhancing your business marketing techniques. But before we get into the details, let’s define the phrase we are talking about so that you can understand it better.

What is Business Marketing?

Business marketing is the process of marketing and promoting your products or services to sell them to other businesses or organizations. The other name for business marketing is business-to-business marketing. B2B businesses often have a very proactive approach in coming up with new business marketing ideas.

Organizations that purchase products due to small business marketing either use them in their manufacturing processes or other business operations or simply resell them to other firms.

The other kind of marketing is consumer marketing, whereby businesses promote their products to end consumers. In consumer marketing, brand engagement and consumer interaction occur through large retailers. On the other hand, business marketing relies on the salesperson to build direct and long-term relationships with client organizations. The entire marketing department of B2B firms is responsible for maintaining relationships with other businesses. They do that through various marketing channels and applying creative business marketing tips. Such organizations these days are increasingly spending their marketing budget for advertising at trade shows and using digital media.

Business marketing is a lot more straightforward than B2C marketing. It is designed to be more informative because it aims to influence business purchase decisions, which are made on the bottom-line impact they are expected to have on the organization’s revenue. The purchasing company needs to keep its return on investment in mind. Corporate decision-makers are thus mainly focused on the monetary implications that their purchases would have on the company.

business consulting website

Image taken from Strikingly user’s website

Small business marketing is sometimes targeted at buying committees that include the various key stakeholders of the organization. This makes the process more complex and challenging. That’s why B2B marketers need to use robust sources to collect data and benefit from any business marketing tips that they get access to.

8 Contemporary Business Marketing Tips

Here are a few tips to give you a better business marketing overview.

1. Do Regular Data Cleaning

Data cleaning should not be something marketers think of doing once a year. Neglecting your database or not updating it frequently can literally kill off your marketing plans. 72% of organizations believe that data quality issues negatively impact the perception and trust of consumers.

data cleaning services

Image taken from Strikingly user’s website

Successful business marketing relies on influencing data-driven decisions. If your data is not up to date, you won’t make informed decisions. The same study also revealed that only 44% of companies really trust their data when making major decisions. There is a huge opportunity cost here.

Small business marketing needs to be as accurate and to the point as possible. To do that, you need to make data cleaning a regular and recurring routine among your business operations. Make sure your data is trustworthy and helps you in making favorable decisions.

2. Know Your Target Audience

When thinking about business marketing ideas, make sure you know your target audience, where they come from, what problems they face, and how your products relate to them to solve them.

Building buyer personas are a great way of defining your ideal customers in terms of their preferences, demographics, interests, and lifestyles. A properly designed buyer persona can give you accurate directions for your business marketing. It will also help you segment your customers into different categories to personalize your marketing messages to suit each category.

3. Keep Your Content on Target

If you are well aware of your target audience’s preferences, it is easier to create relevant and relatable content. Even though business marketing is targeted at organizations, your marketing messages must be personalized. Figure out the phase of business and circumstances your client organization is in, and come up with a customized sales pitch for every business you approach.

Focus on providing targeted insights and entertaining facts from your client’s perspective. This approach will bring you more effective results in getting more contracts with your targeted businesses.

4. Optimize Your Emails

Most corporate decision-makers feel like they receive a lot of marketing emails. Many of these emails are irrelevant to what they are looking to buy for their company. Email marketing can be an effective business marketing strategy, but only if it is done correctly.

Optimize your emails to hit on the pain points of your target organization. Small business marketing can be quite tricky. Even great content does not guarantee that your email will be opened. But there are ways to improve the open rates and conversions brought about by business marketing emails.

subscription form offering personalized discounts and product news

Image taken from Strikingly user’s website

5. Boost Social Media Content

Social media is not only a good platform for reaching end consumers. Social media marketing works well for business marketing as well. The algorithms of platforms like Facebook and Twitter are constantly evolving. These changes can, at times, mean it keeps getting harder to get traction on these sites. That’s why one of the good business marketing ideas is to use paid advertisements to boost your social media content. Boosting your posts can go a long way in leveling up your marketing game.

social media icons on the web page of a website built on Strikingly

Image taken from Strikingly user’s website

Paid adverts are expected to gain more than $18 billion of revenue in the coming years. In 2016, about 76% of business marketing experts used boosted posts to promote their business. 61% of them claimed that the boosted posts were effective.

6. Show Instead of Just Telling

Visual content is much more engaging for corporate decision-makers than plain text. Whether you use social media marketing, email marketing, or paid advertising, use videos as your content form instead of writing blog articles or plain text emails. Video marketing continues to grow in terms of its effectiveness for business marketing. When you are indulged in brainstorming business marketing ideas, do consider video.

Your video content can be published on either your professional website or social media sites like Facebook, Instagram, and Snapchat. You can post videos as Instagram Stories, Facebook Live, or Youtube videos. To get to the cutting edge of business marketing, produce live footage videos to influence your target businesses to buy your products or services.

7. Keep a Watch on Your Business Reviews

Other organizations’ reviews about your business on the internet matter a lot. If these reviews are negative, they can spoil your reputation, and if they are positive, they can really boost your business marketing efforts.

Online reviews prove to be a fantastic source of business referrals. One of the best business marketing tips we can give is a review monitoring process in place. Businesses will look into the reviews published about your services by your past clients. It is not difficult for anyone to find out about your brand reputation through Google, Facebook, Yelp, and other platforms. You must keep a close eye on any reviews posted about your business online.

positive reviews on a Strikingly user's website

Image taken from Strikingly user’s website

If you find a negative review, do not panic. Respond in the best possible way, and try not to provoke the unhappy customer further. Try to meet up with the organization’s representative to resolve their complaints one on one. You cannot completely impress or please everyone, but you can satisfy your clients through your post-purchase service.

8. Build a Professional Website to Showcase Your Business

One of the most significant business marketing tips is building and maintaining an appealing website that serves as a one-stop platform for your target organizations to get information on your products and services.

Building a website is just a few hours of work these days. If you choose Strikingly to be your website building platform, all you have to do is sign up for an account and select the most suitable template to use as your web design. Use your business marketing skills to produce great website content, easily added to your site using our drag-and-drop interface.

Once your website is ready, don’t forget to optimize it for SEO and promote it through business marketing in your professional network. At Strikingly, we have a blog where we often mention our users’ websites to promote them further. We like working with our users as a team that works together towards growing each other’s businesses.

If you don’t have a website to represent your business, don’t waste any more time and register with us to create a full-fledged brand website today.