prime ways to choose your website layout

On the Internet, you will identify many websites with beautiful color combinations, vivid images, and useful content–and these are all necessary. You can have a very basic and bare website, but what impression would this give to your audience? Your website layout design pumps brilliance into your platform and keeps your audience excited.

There are a lot of website builders these days offering custom web designing services. Business owners no longer need to learn how to code to build quality websites from scratch. If you have a collection of different website templates, it presents you with another problem, what template should you consider for your website? How do you choose a template that matches your brand, products, and services?

The good news is that choosing a website layout doesn’t have to be about your gut feeling or because it looks eye-catching. There are logical reasons to prefer one website layout over another, which will stop you from being drowned in a list of seemingly endless options.

What is a Website Layout?

A website layout is a pattern or framework that defines the structure of your website. It is responsible for organizing the website content displayed both for the website owner and the users. It offers a clear path for navigation within web pages. Most importantly, it puts the most important elements in the center of the homepage.

website layout example

Image taken from Strikingly User’s Website

Website layouts outline the content hierarchy, regardless of whether you want to write a blog, or create an eCommerce website for your products. Content will help your visitors in going through the entire website and it must also convey your message to them.

How to Choose a Website Layout?

1) Understand the Kind of Template You Are Using

You must ask yourself what kind of website template you want for your business. There may seem to be an easy answer to this, but people can make the mistake of just focusing on the creative aspect of choosing a website template. They aren’t clear about the type of website they want to build. With a collection of so many different website templates out there, it is easy to choose the most wonderful template rather than choosing a basic one that fulfills all your business needs.

It is not feasible to build a website layout without knowing the demands of your business and your customers. Every website has certain distinctions, such as the industry, objectives, website content, and target audience.

For example, if you want to sell gaming consoles on your website, you will fall into the eCommerce category. Similarly, if you want your website to act like an online writer portfolio, a blog theme would be much preferable.

You must think hard and long about the required website features before you start building your website. As a website owner, you must ask yourself the following questions:

  • What are your intentions for the website?
  • Who is your target audience?
  • What kind of an experience your audience should have on your website?

2) Don’t Compromise on Quality

Free website templates are a fantastic option to have, but it doesn’t mean that you should always consider them. If you are a beginner with a tight business budget, you don’t need to think too much especially with Strikingly where all their templates are available for free.

You don’t get the best website layouts by just investing a lot of money. You must also invest time and effort to build a quality website. A paid, off-the-shelf template can be good enough to be your practical choice but these templates are expensive, and they may not come with enough variations to be customized according to your needs.

Apart from the quality, another problem with a free template is the lack of technical support, unless you sign up with Strikingly. Some website templates may have the backing of a healthy community. If you don’t have the time to go through questions and instructions, you shouldn’t consider free website templates. On the other hand, paid templates come on the back of customer support and are supported by expert developers.

The decision between free or paid templates is hard. Your decision may eventually depend on your business, available budget, and other factors. However, you shouldn’t compromise on your website quality. Your website should be a reflection of your brand and it must make a strong impression on the audience.

3) Choose a Template with Responsive Design

According to a report from Statista, 52.2% of website traffic comes from mobile phones. The gap between mobile users and desktop users will only widen in the coming years. Almost every person is surfing the Internet through their mobile phones. This is one of the many reasons why the modern website layout must be mobile responsive, which means that your website must be adaptable to screens of all sizes.

Regardless of what niche or industry you are prioritizing, your website layout design must be optimized for mobile phones. Google does look into the mobile-friendliness of a website while determining its ranking for the appropriate keywords in the search engine results.

Website Layout Design Samples

1) White Background Layout

There is nothing more fresh than looking at white background. By choosing the white color, your website layout design will emphasize a smooth flow of shapes, objects, and texts. The Ashmith website created by one of the Strikingly-powered website templates showcases a crisp idea with a clean background. It gives users a clear picture of Ashmith’s credentials. The navigation elements allow the users to check out Ashmith’s resume and the blog section, and navigate through the entire website seamlessly.

white background color

Image taken from Strikingly User’s Website

If you are an artist or a writer who wants to catch the world’s attention instantly through your summary page, a plain white background is enough to draw attention to you. You can then focus on making a collage of artwork or blog banners. If your users end up falling in love with your website, there is no reason why they won’t return to it in the future.

2) Silhouette Layout Design

Silhouette Layout Design is the type of layout that deals with a combination of different design elements to create a recognizable shape. It is an effective website layout if you want to focus on your statement or product. Numerous businesses have preferred this type of layout design. They also use the business establishment silhouette image as a website background to produce a more sincere outlook.

3) Vibrant Color Design

We would love to see you make full use of colors on your Strikingly website. If you look at some of the websites created with Strikingly, they are using vibrant colors to capture the hearts of the users. Colorful schemes offer positive vibes and make the users optimistic about the website. “Live Without Limits”is a fantastic delight as it catches the attention of viewers.

vibrant color design

Image taken from Strikingly User’s Website

When you land on the website, the combination of blue and white colors will give you a refreshing feel. You will eventually become more and more interested in the website content as you scroll through the web pages.

We always like those individuals who take the risk of the most unique color combination and make their voices heard. There are numerous layout ideas to choose from on Strikingly. You should never stop evolving or reinventing your ideas.

Build a Website on Strikingly

Strikingly provides its users with a collection of pre-designed website templates that are created for specific websites. We provide our users with the following design templates:

  • Businesses
  • Online Portfolio
  • Events
  • Organization
  • Online Stores
  • Company
  • Personal

strikingly website template

Image taken from Strikingly

Before adding your website content, you must choose the best website layout for your business or personal website.

  • Drag and Drop Feature

Strikingly introduced a free feature that allows its users to have more control of their website layout. The drag-and-drop feature allows you to organize your text, images, and website sections in the desired location.

drag and drop

Image taken from Strikingly

You don’t need to have expertise in website design. As the term says, you need to drag and drop elements on your website and before you realize it, your desired website will be in front of your computer screen. You don’t need to think long while choosing the right website template, but it is important to know about the choices that Strikingly provides you.


Now is the time to create an effective website layout for your platform. More and more individuals are shifting their businesses, galleries, services, and stores on the Internet. The world of the Internet is getting more and more insights from individuals like you. Now, you can show your creative side. You shouldn’t hesitate with the layout design that you have picked. Strikingly has an awesome team and quality website services to back you up.

Once you complete your registration on Strikingly, you will be allowed to create a website for free with the basic features. You can customize your website design according to your business plans. If you are struggling to create a quality website layout, you can talk to our Happiness Officers about it. We are fond of making our viewers fall in love with our modern layout designs.