Every website is unique in its own way, designed to fulfill a variety of needs and objectives and ecommerce websites are no exception. An online store is primarily designed to get consumers to get their credit cards out and make a purchase.

As a leading free ecommerce website builder, Strikingly empowers aspiring entrepreneurs with innovative website editing tools to help them build their brand. With more than 3 million users worldwide, our platform has created the ideal starting point for startups looking for cost efficient solutions for setting up profitable online storefronts. Over the years, we’ve benchmarked some of these trends in ecommerce website design including animation, advanced filtering, 360 degree product previews and product search. These trends, while proven to be effective for some, do not always guarantee conversions or an awesome user experience. Here are the top must-have features that make the best ecommerce websites attract repeat customers and the upcoming website trends for the coming year.

1. User-friendly interface

When it comes to ecommerce website design, it is always best to aim for simplicity. While this doesn’t mean you should sacrifice aesthetics and elegance, you want to keep ease of use at the top of mind when creating your online storefront. Shoppers should be able to get what they want as fast as possible and without encountering complications that can keep them from completing their purchases. If you are getting a lot of abandoned cart issues, chances are you need to tweak your ecommerce website template to make the purchase process smoother.


The Mixtape Chef is a good example to look at when it comes to streamlined ecommerce site design. The landing page brings users to three main menu items that they can explore based on what they need - shop for homemade products and takeaway menu, reserve for private dining or take part in their upcoming cooking classes. It is straightforward and you get what you ask for within a few clicks.

2. Mobile-friendly

With more than 60% of users browsing the web from their mobile devices, it’s more important now than ever to make sure your website looks great on smaller screens and smartphones. Maintaining a consistent user experience regardless of platform, device or quality of internet service is key to successful ecommerce websites.


Cretvo takes mobile-friendliness to another level by providing customers with an easier way to reach out to them through Messenger integration. By adding a chat plugin, users can send in their inquiries and get responses in real time. By adding a chat feature, you also get to engage customers in various stages of the buying journey and help them complete the purchase process by preventing any potential hiccups.

3. High quality visuals

Shoppers want to see products in different angles and in various environments. Help them make informed decisions through high quality images that may also include action shots or demo videos on how to use your products. Aside from product images, social media streams can help sell your products as well. Websites that contain a stream of their Instagram feed have been known to help reinforce buying decisions. Seeing how a product is used and how many other customers are using the said product have the potential to attract conversions.


Jan & Jacob, an online store based in Amsterdam, added shots of its products in various angles and included interior design inspirations to help users visualize how their cushions and rugs might blend in their own living spaces. The site also has a design gallery and an integrated Instagram feed section to keep visitors updated with their social media posts.

Having said that, it’s also important to keep in mind that high quality media files can be quite heavy and may take some time to load. Images that don’t load fast enough can cause consumers to wander elsewhere. Strikingly’s file size recommendations can give guidance on appropriate file and image sizes for optimum site performance.