benefits of using 301 redirect for your business

301 redirects are one of the most popular ways to improve your website's search engine rankings. It's a simple process: you add a 301 redirect to your website, and all requests for pages that used to take visitors to other site pages will automatically be redirected to the new page. 301 redirects can be incredibly helpful for businesses of all sizes. They can help increase traffic, conversions and site engagement.

What is 301 Redirect?

301 redirect is an HTTP status code that tells the browser to permanently send the user to another URL when they request a page on your website. It can help control which pages users see and can help you optimize your website's search engine visibility. When using 301 redirects, make sure you keep track of the URLs in order not to lose any traffic.

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There are a few reasons you might want to create a 301 redirect:

  • If you've changed the name or address of a page on your website, you might want to create a 301 redirect so that users still see the old page when they search for it.
  • You can also use a 301 redirect to tell different sections of your website (for example, product pages, blog posts, etc.) which URL to use when someone visits them.
  • Finally, you can use a 301 redirect as part of an optimization strategy - for example, if you want people who visit one section of your site (like product pages) to be directed to another section of your site (like checkout pages).

Difference Between 301 Redirect and 302 Redirect

302 redirects are a way to tell your web browser to take you to a page that is temporarily or permanently different from the one you were on before. For example, if you're on and type in, your browser will automatically redirect you to

301 redirects are similar, but they tell your browser to take you to the same page, but with a slight modification: the URL prefix "http://". For example, if you're on and you type in, your browser will automatically redirect you to instead (i.e., it'll use the "http" prefix before "https").

Both 301 and 302 redirects are essential because they help keep your website consistent and organized – especially when visitors come from different domains or URLs (like www vs non-www versions of a website). When someone types in instead of, their browser will automatically try to figure out where they're supposed to go next based on the site's hierarchy (i.e., what's above www). If there are no 301 or 302 redirections present, then the browser assumes that this is an internal domain error and displays an error message instead of taking them where they want to go (which could be disastrous for your website and business).

How to do 301 Redirect?

301 redirects are a great way to help your website move users from one page to another without forcing them to reload the entire page. It can be helpful when you have different pages with different content that you want your users to be able to navigate easily.

301 redirects can be helpful for several reasons. First, they can help increase the number of visitors who see your content. Second, 301 redirects can lead users from one page to the other without confusion if you have related pages with different URLs. Lastly, 301 redirects can prevent people from clicking on expired links or mistyping URLs and ending up on an invalid page. There are many ways of setting up 301 redirect. The most popular method is to make changes to your website's.htaccess file. These two possibilities exist if you are unable to find this file.

  • A.htaccessfile is absent from your website. You would need to make one in this scenario using TextEdit or Notepad if you're on Windows (if you are using Mac). Make a fresh document. The file should be saved as.htaccess. Remember to remove the default.txt file extension that is added to the end of every Notepad file.
  • An Apache web server does not power your website. Web servers come in a few different varieties. The most popular ones are Nginx, Apache, and Windows/IIS. All that Apache does is use the.htaccess file. Find out which server your website is using by contacting your web hosting company.

For many reasons, you can conduct 301 redirect based on the following:

  • An outdated website can be redirected to a more recent one.
  • An old domain can be redirected to a new domain. This is the time if you decide to rename your company or alter your domain name.
  • The same domain can be redirected from non-www to www.
  • An entire website can be redirected from HTTP to HTTPS.
  • You can utilize a hybrid of the above two scenarios to simultaneously convert your website from HTTP to HTTPS and from non-www to www.

Impact of 301 Redirect on SEO Ranking

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If your website has been redirected to a 301 page, it's crucial to take appropriate measures to maintain your SEO rankings. Redirects can significantly impact your search engine visibility and even lead to a loss of organic traffic. To keep the high rankings, you've worked so hard to achieve, be sure to take the following steps:

1) Monitor your web traffic closely. Track both organic and referral traffic to assess the full extent of the impact of the 301 redirects on your business.

2) Ensure that all old links are replaced with 301 redirects as soon as possible. It will help ensure that you retain as much of your previous SEO ranking as possible.

3) Review any past white hat strategies you may have employed. Any link-building or PPC campaigns that relied on backlinking must be re-evaluated in light of the 301 redirect change.

4) Make use of keyword research tools to identify new keywords that may be associated with your newly redirected website. Try incorporating these keywords into your marketing efforts to improve ROI and visibility for your business.

According to SEO experts, there is a significant connection between 301 redirects and page rank. Google assigns a page's rank to assess its worth depending on the type and number of external links it has. Although other factors affect a site's SEO, this is one of the most important ones. Therefore, how you implement a 301 redirect on a website page will impact its search engine ranking.

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Let's say you wish to combine two separate articles into one on your site. You can reroute readers from one piece to another in this situation. You will combine the page authority of both pages into one by doing this. However, for this to function as you expect it to, the two pages must include information that is relevant to one another; otherwise, Google would return a 404 error. Redirecting the first article's link to the second article's URL would work if your new content includes your last two pieces and is available on the second article's page. Your recent article would now have a doubled page authority.

When to Use 301 Redirect?

If you want to improve the quality of your web pages and reduce the chance of users seeing broken links, then redirecting traffic from old URLs to new URLs is a technique you should consider using. If you follow the HTTP specification correctly, 301 redirects will not cause any problems for your website visitors or search engine rankings.

301 redirects work by automatically creating a temporary URL that redirects users visiting an old URL to the new URL. When a user tries to see the old URL, their browser will send a request to the 301 redirect server. The server will then check if there is a newer page version with a different domain name (i.e.,, and if so, it will respond with that URL instead of returning the user to the original page they were trying to visit. There are some essential things to keep in mind when using 301 redirects:

  • You must permanently set up a 301 redirect server for it to work correctly. If you only use them temporarily, your site may experience broken links and poor performance in search engines.
  • It's vital to ensure that your website's content is updated when making changes to the URLs used for directing traffic. Otherwise, users may be prevented from accessing pages that have been changed since their last visit, which can cause confusion and frustration.
  • Choose a permanent redirect instead of using a temporary one. It will ensure that your visitors stay on your site and stay aware of the rabbit hole of search engine results pages (SERPs).
  • Keep track of which URLs have been redirected so you can easily update your records if necessary. Google prefers websites that use 301 redirects as opposed to simply changing their URLs without any warning or confirmation from search engines.

Most firms frequently perform the suggested and common chore of updating the material on their websites. However, there are situations when you should start over with a piece of content on your website. It is when you modify your marketing plan, switch up your product offering, launch a new product, introduce a new line of goods or services, or desire to employ a new web page design.

You may quickly make new versions of numerous websites online using 301 redirects to accomplish this. It helps you save many headaches, confusion, and money in addition to time. All outdated pages can be unpublished or archived after your 301 redirects are set up.

Benefits of Using 301 Redirect

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301 redirects can help improve search engine visibility and ranking and increase website traffic. When a user clicks on a redirect URL, the search engines determine whether or not to add the link to their index. A 301 redirect tells the search engines that the page they were viewing previously at your site no longer exists, so it should not be included in their index. It prevents web visitors from seeing duplicate or outdated information on your website and helps you rank higher in SERPS. Additionally, when users click on a 301 redirect URL, they are taken directly to the new page without having to scroll down through long pages of links. It can lead to an increase in conversion rates as users are more likely to take action after landing on a page that is relevant to their interests. Overall, 301 redirects can help improve your website's visibility and performance by preventing users from experiencing stale or outdated information and increasing traffic.

Redirect URLs are a powerful way to improve the accessibility and usability of your website. By using 301 redirects, you can help reduce the number of invalid clicks on your website, improve search engine rankings, and increase visitor engagement.

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301 redirects are also a great way to keep track of website changes. If you change your website's content or structure, you can easily update the redirects to reflect those changes. It helps ensure that visitors always get the most up-to-date information about your site.

You stop your website's visitors from seeing the 404 error by using redirect URLs. Users are unlikely to return to a website after seeing a 404 error. To maintain site visitors' interest while changing a web page's URL, it is best to set a 301 redirect from the old URL to the new one.

When a Google bot comes across a 301 redirect, it understands the necessity to replace the old URL with the redirect URL and remove the old URL from the Google index. The old page will eventually be replaced with the new page in every search engine's index. Every time a human visitor tried to view a previous page on the old URL, they would continue to be forwarded to the new URL.

In addition to the benefits listed above, 301 redirects can be used for marketing purposes. By setting up 301 redirects for your main pages, you can automatically send people who land on those pages to other related pages on your site. It encourages visitors to explore more closely what you offer and may lead them to buy products or sign up for services your business provides.


301 redirects are a great way to improve your website's search engine ranking, but it is essential to remember that they only work if the content on your website is good. If you want to ensure your 301 redirects are effective, ensure that all of your website's content is high-quality and well-written.

If you want to use 301 redirects on some of the web pages on your Strikingly-built website, you can get in touch with our customer service staff via live chat anytime. We assist all of our users in delivering a seamless online browsing experience to their clients and leads. When you change the URL of a page for any of the reasons above, we want you to retain your website traffic. 301 redirects make it easier for site visitors to stay engaged, making it easier for you to maintain your website.