Instagram advertising is a hot topic right now. It's no surprise that many people want to understand how to advertise on Instagram.
Instagram is the top visual content social network, with over 1 billion monthly active users, and it provides a massive potential for digital marketers to reach their target demographic.
#picturesFirst has already altered the way we eat, and it's about to change the way we advertise our businesses through visual content.
Here's a simple step-by-step guide on why advertise on Instagram if you've exhausted your Instagram influencer marketing options or simply want to test a new marketing channel but don't know where to begin.
Why Advertise on Instagram?
Instagram and eCommerce go hand in hand because they're both visually focused and developed for a short attention span audience. Most online stores rely significantly on high-quality product images to convert visitors into consumers. It seems like a no-brainer to repurpose these high-converting photographs and learn how to advertise on Instagram, a photo-sharing network.
You can also choose where your adverts appear and who sees them using Instagram advertising. Your adverts are published from your account instead of paid partnerships. All you have to do now is decide how much money you want to spend on advertisements, where you want to send people who click on them, and who you want them to reach.
What is the Cost to Advertise on Instagram?
Image is taken from Strikingly user’s website
Before investing in advertising, many businesses want to know how much it will cost to advertise on Instagram. The average cost of operating Instagram ad campaigns, according to Revealbot's data, is:
- $8.83 CPM (cost per thousand impressions)
- $1.28 CPC (cost per click)
According to that site, the average CPC and CPM may vary depending on the campaign purpose. According to them, your Instagram ad CPC could range from $.25 to $7.96, depending on your goal. This means that a good CPC on Instagram will vary depending on the type of business. The outcome will be determined by your industry, the product you sell, and the advertisements you run. It's also worth noting that the cost of your Instagram ads may vary depending on your industry's competitiveness. If you're in a highly competitive industry, it'll almost certainly cost you more to gain a customer than if you're in a less competitive one.
Advantages to Advertise On Instagram
With more users and new platforms being produced, social media constantly develops and evolves. In today's world, Instagram is one of the most prominent social networking sites. Instagram has over 800 million active users, making it the ideal platform for advertising and showcasing your company's products and services. The following are three advantages of advertising on Instagram.
1. Brand Recognition
This goal is for when you're advertising on Instagram and want to raise awareness for your company, product, app, or service. This objective now includes the previously named awareness objective. The brand awareness objective supports image, video ads, carousel ads, slideshow ads, and Stories ads.
2. Get in Touch With
You can also advertise on Instagram to increase awareness of your company, product, app, or service. This purpose now includes the previously separate objectives of local awareness and reach & frequency. The reach target supports all Instagram ad formats. Reach differs from brand awareness because it helps you reach a broader audience, but brand awareness focuses primarily on people who are more likely to remember your ad or brand.
You can use the traffic aim to drive traffic to your website. If you have a mobile app, this is also a good way to get people to use it. The metric formerly known as website clicks has been renamed traffic. You may also utilize this goal to provide an offer to your target audience. The traffic target supports all Instagram ad formats. Photo advertising has been employed by The Mountain Collective, which sells ski passes and packages, to lead consumers to its online store.
Image is taken from Strikingly user’s website
Another way to advertise on Instagram is to utilize engagement as an objective. It works well for marketing your Instagram account and posts as well. Under the engagement aim, you can choose from image advertisements, video ads, or slideshow ads.
5. Video Views
You can utilize the video views goal to promote a video, carousel ad, slideshow ad, or Stories ad if you're running one. This is an excellent way to raise brand and product awareness.
6. The Generation of Leads
Lead generation Instagram ads are ideal for collecting information from users, such as email addresses, so you can promote to them in the future. This goal works with all types of Instagram ads.
The conversions objective is an excellent option for e-commerce organizations looking to increase sales. The goals formerly known as website conversions and dynamic advertisements are now included in the conversions goal. If you have the Facebook SDK installed and want to optimize for individuals who complete a particular action in your app, you should use conversions as your goal.
Steps to Advertise on Instagram
You'll need a company Facebook profile to set up Instagram ad campaigns, and all budgeting, scheduling, and creation are done through the Facebook Ads Manager. There is no need to set up a new ad account because there is no separate Instagram manager. If you've ever used Facebook advertisements before, you're already familiar with the procedure. But let's take things slowly at first.
1. Choosing the Correct Tool
You can utilize various Facebook tools to create Instagram advertising (Ads Manager, Power Editor, Facebook Marketing API). However, for the sake of simplicity, we'll choose Ads Manager, which is the most popular and should easily suit your requirements. Simply start a new ad campaign as the first step.
2. Determining Your Goal
Image is taken from Strikingly user’s website
Determining what you want to achieve is critical as with any other advertising effort. If you're new to Instagram advertisements, we advise you to start with a simple goal like Traffic (i.e., getting people to visit your website)." Although you may be tempted to leap right to lead generation, keep in mind that the process of creating such ads is a little more time-consuming and difficult.
Not all of the goals on the list are compatible to advertise on Instagram. You can choose any of the provided objectives if your campaign runs on Facebook and Instagram. If it's solely for Instagram users, though, you'll need to pick from the following options:
- Video views
- Lead generation
- Store traffic
- Catalog sales
- Brand awareness
- App installs
3. Identifying Your Target Market
Choosing the correct audience can be difficult if you're just learning how to advertise on Instagram. Because experience is the finest teacher, don't sweat it right now. The most crucial thing to remember is what type of audience would be most compatible with the goal you chose in the previous phase.
Use your standard buyer personas to describe the audience if you chose "Traffic." Who could be interested in finding out more about your products or services? Alternatively, you can establish a Custom Audience to target a specific group of people with the ad.
4. Establishing Your Budget and Timetable
This one is very self-explanatory. Do you have a set spending limit in mind? Daily Budget and Lifetime Budget are the two options accessible. What's the difference between the two?
A daily budget is the amount of money you'll spend on average per day to advertise on Instagram. A lifetime budget is the most you'll spend during the time your ad is scheduled to run. Select one of the two choices to define the schedule. Choose "Run my advert set continually starting today" unless you have a good notion of which days and hours your ad will perform best.
5. Selecting the Appropriate Format
We've arrived at the most thrilling phase of the campaign! It's time to choose the best format for your advertisement. The major criteria influencing the format of the ad should be the goal you set for this campaign. For more information on the available formats, go to Facebook's Ads Guide.
6. Create a Facebook Page and Add Links to It
We're nearly there. Connect your Instagram account and Facebook page. If your company does not yet have an Instagram account, you can still advertise on Instagram since your Facebook Page will represent your brand in the ad. Then simply follow the steps to enter the content for your ad. A few simple pointers to remember.
- The copy should be sharp and succinct. The recommended character limit is 125; visitors will need to expand the ad by clicking "More" to see anything beyond that.
- Website URL: This is the page’s address to which you're sending all of your visitors. To track how well your ad functions, make sure your URL is appropriately labeled with unique UTM parameters.
- CTA (call to action): your CTA should be directly related to the content you're providing. If you want people to visit your website, the "Learn More" option is definitely the best choice. If you're promoting a specific product, try something a little more aggressive, like "Shop Now." By choosing "Review Order" and then "Place Order," you may give your campaign a second look before letting the advertising fly!
Image taken from Strikingly
Strikingly, allows users to build their own online area to showcase their Instagram video for all to see. Using a stunning video web design, Strikingly enables you to create an online video portfolio and promote your Instagram reels to the world. You do not need to know how to code to design your website. To show visitors how talented you are, all you have to do is create excellent content. Your films can be embedded in the gallery, major media, and other media areas, among other places.
Increasing the Effectiveness of Your Instagram Marketing Plan
When you advertise on Instagram, it can assist marketers and business owners achieve more remarkable results without question. It's simple to build ads that reflect your brand's aesthetic and identify your target audience on the Instagram app using Ads Manager. You may also set your daily budget and manage your ad expenditure so that you're never surprised by ad charges.
Begin today by launching a small business campaign. Take the time to become familiar with advertising on this social media platform and improve your skills. You'll quickly understand how Instagram marketing can help you locate relevant, targeted customers and increase your revenue.