')}.navbar-light .navbar-text{color:rgba(0,0,0,.5)}.navbar-light .navbar-text a,.navbar-light .navbar-text a:focus,.navbar-light .navbar-text a:hover{color:rgba(0,0,0,.9)}.navbar-dark .navbar-brand,.navbar-dark .navbar-brand:focus,.navbar-dark .navbar-brand:hover{color:#fff}.navbar-dark .navbar-nav .nav-link{color:hsla(0,0%,100%,.5)}.navbar-dark .navbar-nav .nav-link:focus,.navbar-dark .navbar-nav .nav-link:hover{color:hsla(0,0%,100%,.75)}.navbar-dark .navbar-nav .nav-link.disabled{color:hsla(0,0%,100%,.25)}.navbar-dark .navbar-nav .active>.nav-link,.navbar-dark .navbar-nav .nav-link.active,.navbar-dark .navbar-nav .nav-link.show,.navbar-dark .navbar-nav .show>.nav-link{color:#fff}.navbar-dark .navbar-toggler{color:hsla(0,0%,100%,.5);border-color:hsla(0,0%,100%,.1)}.navbar-dark .navbar-toggler-icon{background-image:url('data:image/svg+xml;charset=utf-8,')}.navbar-dark .navbar-text{color:hsla(0,0%,100%,.5)}.navbar-dark .navbar-text a,.navbar-dark .navbar-text a:focus,.navbar-dark .navbar-text a:hover{color:#fff}.card{position:relative;display:flex;flex-direction:column;min-width:0;word-wrap:break-word;background-color:#fff;background-clip:border-box;border:1px solid rgba(0,0,0,.125);border-radius:.25rem}.card>hr{margin-right:0;margin-left:0}.card>.list-group{border-top:inherit;border-bottom:inherit}.card>.list-group:first-child{border-top-width:0;border-top-left-radius:calc(.25rem - 1px);border-top-right-radius:calc(.25rem - 1px)}.card>.list-group:last-child{border-bottom-width:0;border-bottom-right-radius:calc(.25rem - 1px);border-bottom-left-radius:calc(.25rem - 1px)}.card>.card-header+.list-group,.card>.list-group+.card-footer{border-top:0}.card-body{flex:1 1 auto;min-height:1px;padding:1.25rem}.card-title{margin-bottom:.75rem}.card-subtitle{margin-top:-.375rem}.card-subtitle,.card-text:last-child{margin-bottom:0}.card-link:hover{text-decoration:none}.card-link+.card-link{margin-left:1.25rem}.card-header{padding:.75rem 1.25rem;margin-bottom:0;background-color:rgba(0,0,0,.03);border-bottom:1px solid rgba(0,0,0,.125)}.card-header:first-child{border-radius:calc(.25rem - 1px) calc(.25rem - 1px) 0 0}.card-footer{padding:.75rem 1.25rem;background-color:rgba(0,0,0,.03);border-top:1px solid rgba(0,0,0,.125)}.card-footer:last-child{border-radius:0 0 calc(.25rem - 1px) calc(.25rem - 1px)}.card-header-tabs{margin-bottom:-.75rem;border-bottom:0}.card-header-pills,.card-header-tabs{margin-right:-.625rem;margin-left:-.625rem}.card-img-overlay{position:absolute;top:0;right:0;bottom:0;left:0;padding:1.25rem;border-radius:calc(.25rem - 1px)}.card-img,.card-img-bottom,.card-img-top{flex-shrink:0;width:100%}.card-img,.card-img-top{border-top-left-radius:calc(.25rem - 1px);border-top-right-radius:calc(.25rem - 1px)}.card-img,.card-img-bottom{border-bottom-right-radius:calc(.25rem - 1px);border-bottom-left-radius:calc(.25rem - 1px)}.card-deck .card{margin-bottom:15px}@media (min-width:576px){.card-deck{display:flex;flex-flow:row wrap;margin-right:-15px;margin-left:-15px}.card-deck .card{flex:1 0;margin-right:15px;margin-bottom:0;margin-left:15px}}.card-group>.card{margin-bottom:15px}@media (min-width:576px){.card-group{display:flex;flex-flow:row wrap}.card-group>.card{flex:1 0;margin-bottom:0}.card-group>.card+.card{margin-left:0;border-left:0}.card-group>.card:not(:last-child){border-top-right-radius:0;border-bottom-right-radius:0}.card-group>.card:not(:last-child) .card-header,.card-group>.card:not(:last-child) .card-img-top{border-top-right-radius:0}.card-group>.card:not(:last-child) .card-footer,.card-group>.card:not(:last-child) .card-img-bottom{border-bottom-right-radius:0}.card-group>.card:not(:first-child){border-top-left-radius:0;border-bottom-left-radius:0}.card-group>.card:not(:first-child) .card-header,.card-group>.card:not(:first-child) .card-img-top{border-top-left-radius:0}.card-group>.card:not(:first-child) .card-footer,.card-group>.card:not(:first-child) .card-img-bottom{border-bottom-left-radius:0}}.card-columns .card{margin-bottom:.75rem}@media (min-width:576px){.card-columns{-webkit-column-count:3;column-count:3;-webkit-column-gap:1.25rem;column-gap:1.25rem;orphans:1;widows:1}.card-columns .card{display:inline-block;width:100%}}.breadcrumb{display:flex;flex-wrap:wrap;padding:.75rem 1rem;margin-bottom:1rem;list-style:none;background-color:#e9ecef;border-radius:.25rem}.breadcrumb-item+.breadcrumb-item{padding-left:.5rem}.breadcrumb-item+.breadcrumb-item:before{float:left;padding-right:.5rem;color:#6c757d;content:"/"}.breadcrumb-item+.breadcrumb-item:hover:before{text-decoration:underline;text-decoration:none}.breadcrumb-item.active{color:#6c757d}.pagination{display:flex;padding-left:0;list-style:none;border-radius:.25rem}.page-link{position:relative;display:block;padding:.5rem .75rem;margin-left:-1px;line-height:1.25;color:#007bff;background-color:#fff;border:1px solid #dee2e6}.page-link:hover{z-index:2;color:#0056b3;text-decoration:none;background-color:#e9ecef;border-color:#dee2e6}.page-link:focus{z-index:3;outline:0;box-shadow:0 0 0 .2rem rgba(0,123,255,.25)}.page-item:first-child .page-link{margin-left:0;border-top-left-radius:.25rem;border-bottom-left-radius:.25rem}.page-item:last-child .page-link{border-top-right-radius:.25rem;border-bottom-right-radius:.25rem}.page-item.active .page-link{z-index:3;color:#fff;background-color:#007bff;border-color:#007bff}.page-item.disabled .page-link{color:#6c757d;pointer-events:none;cursor:auto;background-color:#fff;border-color:#dee2e6}.pagination-lg .page-link{padding:.75rem 1.5rem;font-size:1.25rem;line-height:1.5}.pagination-lg .page-item:first-child .page-link{border-top-left-radius:.3rem;border-bottom-left-radius:.3rem}.pagination-lg .page-item:last-child .page-link{border-top-right-radius:.3rem;border-bottom-right-radius:.3rem}.pagination-sm .page-link{padding:.25rem .5rem;font-size:.875rem;line-height:1.5}.pagination-sm .page-item:first-child .page-link{border-top-left-radius:.2rem;border-bottom-left-radius:.2rem}.pagination-sm .page-item:last-child .page-link{border-top-right-radius:.2rem;border-bottom-right-radius:.2rem}.badge{display:inline-block;padding:.25em .4em;font-size:75%;font-weight:700;line-height:1;text-align:center;white-space:nowrap;vertical-align:baseline;border-radius:.25rem;transition:color .15s ease-in-out,background-color .15s ease-in-out,border-color .15s ease-in-out,box-shadow .15s ease-in-out}@media (prefers-reduced-motion:reduce){.badge{transition:none}}a.badge:focus,a.badge:hover{text-decoration:none}.badge:empty{display:none}.btn .badge{position:relative;top:-1px}.badge-pill{padding-right:.6em;padding-left:.6em;border-radius:10rem}.badge-secondary{color:#fff;background-color:#6c757d}a.badge-secondary:focus,a.badge-secondary:hover{color:#fff;background-color:#545b62}a.badge-secondary.focus,a.badge-secondary:focus{outline:0;box-shadow:0 0 0 .2rem rgba(108,117,125,.5)}.badge-danger{color:#fff;background-color:#dc3545}a.badge-danger:focus,a.badge-danger:hover{color:#fff;background-color:#bd2130}a.badge-danger.focus,a.badge-danger:focus{outline:0;box-shadow:0 0 0 .2rem rgba(220,53,69,.5)}.App{display:flex;flex-direction:column}.App>.pageContent{flex:1 1;overflow:auto;padding-top:10px}.navbar-nav{flex-direction:row}.navbar-nav>*{padding-left:10px}.container{width:100%;max-width:1170px;padding-left:15px;padding-right:15px}@media only screen and (min-width:768px){.container{display:flex;flex-wrap:wrap;padding-left:30px;padding-right:30px}.container.dir-column{flex-direction:column}}.eu-cookie-notification-dialog{position:fixed;left:20px;bottom:-300px;padding:15px;width:310px;z-index:10000;font-size:12px;border-radius:4px;box-sizing:border-box;color:#555;background-color:#f4f6f8}.eu-cookie-notification-dialog .notification-title{font-size:14px;font-weight:700}.eu-cookie-notification-dialog .notification-content{padding:12px 0;line-height:1.4;display:inline-block}.eu-cookie-notification-dialog .link-text{margin:0 5px;color:#555;text-decoration:underline}.eu-cookie-notification-dialog .link-text:hover{color:#555}.eu-cookie-notification-dialog .notification-footer{display:flex;align-items:center}.eu-cookie-notification-dialog .common-button{cursor:pointer;color:#fff;font-size:12px;font-weight:700;padding:6px 10px;margin-right:10px;border-radius:4px;text-align:center;letter-spacing:normal;background-color:#4b5056}.eu-cookie-notification-dialog .setting-btn{color:#4b5056;background-color:#fff;border:1px solid #4b5056}.eu-cookie-notification-dialog .cancel-link{cursor:pointer}.eu-cookie-setting-dialog{width:100%;position:fixed;top:50%;left:50%;display:none;padding:20px;z-index:10000;max-width:500px;border-radius:5px;box-sizing:border-box;color:#555;-webkit-transform:translate(-50%,-50%);transform:translate(-50%,-50%);background-color:#f4f6f8;-webkit-animation:slide_in_animation .3s ease-in-out;animation:slide_in_animation .3s ease-in-out}.eu-cookie-setting-dialog .setting-title{font-size:14px;font-weight:700}.eu-cookie-setting-dialog .setting-item{display:flex;margin-top:20px;align-items:flex-start}.eu-cookie-setting-dialog .item-content{font-size:12px;margin:0 8px}.eu-cookie-setting-dialog .cookie-checkbox{cursor:pointer}.eu-cookie-setting-dialog .cookie-checkbox.necessary{cursor:not-allowed}.eu-cookie-setting-dialog .item-label{line-height:1;font-weight:700}.eu-cookie-setting-dialog .item-text{margin-top:5px;line-height:1.5}.eu-cookie-setting-dialog .setting-footer{margin-top:20px;text-align:right}.eu-cookie-setting-dialog .save-btn{cursor:pointer;color:#fff;font-size:12px;font-weight:700;padding:8px 10px;border-radius:4px;display:inline-block;letter-spacing:normal;background:#4b5056}.eu-cookie-setting-mask{position:fixed;display:none;top:0;left:0;width:100%;height:100%;z-index:10000;cursor:pointer;background:rgba(0,0,0,.4);-webkit-animation:slide_in_animation .2s ease-in-out;animation:slide_in_animation .2s ease-in-out}@-webkit-keyframes slide_in_animation{0%{opacity:0}to{opacity:1}}@keyframes slide_in_animation{0%{opacity:0}to{opacity:1}}.rtl-layout .eu-cookie-notification-dialog{right:20px;left:auto;text-align:right}.rtl-layout .eu-cookie-notification-dialog .common-button{margin-right:0;margin-left:10px}.rtl-layout .eu-cookie-setting-dialog-wrapper{text-align:right}.rtl-layout .eu-cookie-setting-dialog-wrapper .setting-footer{text-align:left}@media only screen and (max-width:520px){.eu-cookie-notification-dialog{width:100%;left:0}.rtl-layout .eu-cookie-notification-dialog{left:auto;right:0}}.ReactTable{position:relative;display:flex;flex-direction:column;border:1px solid rgba(0,0,0,.1)}.ReactTable *{box-sizing:border-box}.ReactTable .rt-table{flex:auto 1;display:flex;flex-direction:column;align-items:stretch;width:100%;border-collapse:collapse;overflow:auto}.ReactTable .rt-thead{flex:1 0 auto;display:flex;flex-direction:column;-webkit-user-select:none;-ms-user-select:none;user-select:none}.ReactTable .rt-thead.-headerGroups{background:rgba(0,0,0,.03)}.ReactTable .rt-thead.-filters,.ReactTable .rt-thead.-headerGroups{border-bottom:1px solid rgba(0,0,0,.05)}.ReactTable .rt-thead.-filters input,.ReactTable .rt-thead.-filters select{border:1px solid rgba(0,0,0,.1);background:#fff;padding:5px 7px;font-size:inherit;border-radius:3px;font-weight:400;outline-width:0}.ReactTable .rt-thead.-filters .rt-th{border-right:1px solid rgba(0,0,0,.02)}.ReactTable .rt-thead.-header{box-shadow:0 2px 15px 0 rgba(0,0,0,.15)}.ReactTable .rt-thead .rt-tr{text-align:center}.ReactTable .rt-thead .rt-td,.ReactTable .rt-thead .rt-th{padding:5px;line-height:normal;position:relative;border-right:1px solid rgba(0,0,0,.05);transition:box-shadow .3s cubic-bezier(.175,.885,.32,1.275);box-shadow:inset 0 0 0 0 transparent}.ReactTable .rt-thead .rt-td.-sort-asc,.ReactTable .rt-thead .rt-th.-sort-asc{box-shadow:inset 0 3px 0 0 rgba(0,0,0,.6)}.ReactTable .rt-thead .rt-td.-sort-desc,.ReactTable .rt-thead .rt-th.-sort-desc{box-shadow:inset 0 -3px 0 0 rgba(0,0,0,.6)}.ReactTable .rt-thead .rt-td.-cursor-pointer,.ReactTable .rt-thead .rt-th.-cursor-pointer{cursor:pointer}.ReactTable .rt-thead .rt-td:last-child,.ReactTable .rt-thead .rt-th:last-child{border-right:0}.ReactTable .rt-thead .rt-th:focus{outline-width:0}.ReactTable .rt-thead .rt-resizable-header{overflow:visible}.ReactTable .rt-thead .rt-resizable-header:last-child{overflow:hidden}.ReactTable .rt-thead .rt-resizable-header-content{overflow:hidden;text-overflow:ellipsis}.ReactTable .rt-thead .rt-header-pivot{border-right-color:#f7f7f7}.ReactTable .rt-thead .rt-header-pivot:after,.ReactTable .rt-thead .rt-header-pivot:before{left:100%;top:50%;border:solid transparent;content:" ";height:0;width:0;position:absolute;pointer-events:none}.ReactTable .rt-thead .rt-header-pivot:after{border-color:hsla(0,0%,100%,0) hsla(0,0%,100%,0) hsla(0,0%,100%,0) #fff;border-width:8px;margin-top:-8px}.ReactTable .rt-thead .rt-header-pivot:before{border-color:hsla(0,0%,40%,0) hsla(0,0%,40%,0) hsla(0,0%,40%,0) #f7f7f7;border-width:10px;margin-top:-10px}.ReactTable .rt-tbody{flex:99999 1 auto;display:flex;flex-direction:column;overflow:auto}.ReactTable .rt-tbody .rt-tr-group{border-bottom:1px solid rgba(0,0,0,.05)}.ReactTable .rt-tbody .rt-tr-group:last-child{border-bottom:0}.ReactTable .rt-tbody .rt-td{border-right:1px solid rgba(0,0,0,.02)}.ReactTable .rt-tbody .rt-td:last-child{border-right:0}.ReactTable .rt-tbody .rt-expandable{cursor:pointer;text-overflow:clip}.ReactTable .rt-tr-group{flex:1 0 auto;display:flex;flex-direction:column;align-items:stretch}.ReactTable .rt-tr{flex:1 0 auto;display:inline-flex}.ReactTable .rt-td,.ReactTable .rt-th{flex:1 0;white-space:nowrap;text-overflow:ellipsis;padding:7px 5px;overflow:hidden;transition:.3s ease;transition-property:width,min-width,padding,opacity}.ReactTable .rt-td.-hidden,.ReactTable .rt-th.-hidden{width:0;min-width:0;padding:0;border:0;opacity:0}.ReactTable .rt-expander{display:inline-block;position:relative;color:transparent;margin:0 10px}.ReactTable .rt-expander:after{content:"";position:absolute;width:0;height:0;top:50%;left:50%;-webkit-transform:translate(-50%,-50%) rotate(-90deg);transform:translate(-50%,-50%) rotate(-90deg);border-left:5.04px solid transparent;border-right:5.04px solid transparent;border-top:7px solid rgba(0,0,0,.8);transition:all .3s cubic-bezier(.175,.885,.32,1.275);cursor:pointer}.ReactTable .rt-expander.-open:after{-webkit-transform:translate(-50%,-50%) rotate(0);transform:translate(-50%,-50%) rotate(0)}.ReactTable .rt-resizer{display:inline-block;position:absolute;width:36px;top:0;bottom:0;right:-18px;cursor:col-resize;z-index:10}.ReactTable .rt-tfoot{flex:1 0 auto;display:flex;flex-direction:column;box-shadow:0 0 15px 0 rgba(0,0,0,.15)}.ReactTable .rt-tfoot .rt-td{border-right:1px solid rgba(0,0,0,.05)}.ReactTable .rt-tfoot .rt-td:last-child{border-right:0}.ReactTable .-pagination{z-index:1;display:flex;justify-content:space-between;align-items:stretch;flex-wrap:wrap;padding:3px;box-shadow:0 0 15px 0 rgba(0,0,0,.1);border-top:2px solid rgba(0,0,0,.1)}.ReactTable .-pagination input,.ReactTable .-pagination select{border:1px solid rgba(0,0,0,.1);background:#fff;padding:5px 7px;font-size:inherit;border-radius:3px;font-weight:400;outline-width:0}.ReactTable .-pagination .-btn{-webkit-appearance:none;appearance:none;display:block;width:100%;height:100%;border:0;border-radius:3px;padding:6px;font-size:1em;color:rgba(0,0,0,.6);background:rgba(0,0,0,.1);transition:all .1s ease;cursor:pointer;outline-width:0}.ReactTable .-pagination .-btn[disabled]{opacity:.5;cursor:default}.ReactTable .-pagination .-btn:not([disabled]):hover{background:rgba(0,0,0,.3);color:#fff}.ReactTable .-pagination .-next,.ReactTable .-pagination .-previous{flex:1 1;text-align:center}.ReactTable .-pagination .-center{flex:1.5 1;text-align:center;margin-bottom:0;display:flex;flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around}.ReactTable .-pagination .-pageInfo{display:inline-block;margin:3px 10px;white-space:nowrap}.ReactTable .-pagination .-pageJump{display:inline-block}.ReactTable .-pagination .-pageJump input{width:70px;text-align:center}.ReactTable .-pagination .-pageSizeOptions{margin:3px 10px}.ReactTable .rt-noData{left:50%;top:50%;-webkit-transform:translate(-50%,-50%);transform:translate(-50%,-50%);z-index:1;padding:20px;color:rgba(0,0,0,.5)}.ReactTable .-loading,.ReactTable .rt-noData{display:block;position:absolute;background:hsla(0,0%,100%,.8);transition:all .3s ease;pointer-events:none}.ReactTable .-loading{left:0;right:0;top:0;bottom:0;z-index:-1;opacity:0}.ReactTable .-loading>div{position:absolute;display:block;text-align:center;width:100%;top:50%;left:0;font-size:15px;color:rgba(0,0,0,.6);-webkit-transform:translateY(-52%);transform:translateY(-52%);transition:all .3s cubic-bezier(.25,.46,.45,.94)}.ReactTable .-loading.-active{opacity:1;z-index:2;pointer-events:all}.ReactTable .-loading.-active>div{-webkit-transform:translateY(50%);transform:translateY(50%)}.ReactTable .rt-resizing .rt-td,.ReactTable .rt-resizing .rt-th{transition:none;cursor:col-resize;-webkit-user-select:none;-ms-user-select:none;user-select:none}
Because it is so engaging, parallax scrolling, which creates a sense of depth on your site, is powerful. When browsing websites that use this design effect, it's difficult not to be inspired to use it on your own. You can create engaging, scrolling features that help tell the story of your brand by using Cascading Style Sheets (CSS), the coding language used to enhance the appearance of your webs…
Do you enjoy designing jewelry? Are you someone who finds jewelry design an amazing and interesting hobby? Then, you might want to turn that hobby into something more helpful—starting a jewelry line. Designing jewelry might sound new to you, especially if you are not fond of wearing them. But, did you know that they are now among the best options if you are looking for something to enjoy doing? Y…
Entrepreneurs used to be people who had an idea, founded a business, and made money. They created a business plan, submitted it to a bank for funding, and worked tirelessly to scale their company and generate profits for themselves and their investors. However, we are now a startup nation. In reality, we live in a startup world. Entrepreneurs have different reasons for starting a business, just a…
Are you a product photographer who wants to update your images? Are you ready to take your photography to the next level and provide your clients with high-quality, crisp product shots? Then you must employ the Lightbox photography technique. You understand the significance of producing visually appealing deliverables as a product photographer. Your images must be visually appealing, entice your …
If you go through the internet today, you will find dozens of creative website ideas. There is no better feeling for you as a beginner because you need the best design inspirations around you to create the best possible website. The problem comes when you have to go through them one by one and decide what you want. There are numerous website builders on the internet, such as Strikingly, that help…
If you manage an online space these days, you must have a very cautious approach. This is usually the case when you have designed a website that is bound to collect critical information from the audience. You must ensure that your audience feels secure whenever they land on your website and trust you while sharing their critical information. As a website owner, it is your responsibility to make t…
Everyone enjoys browsing the aisles of their favorite stores. Or maybe it's the convenience and comfort of online shopping. There are so many different sizes, colors, and products to choose from! But have you ever wondered what happens to unsold inventory in stores or online? Overstock inventory is what it's called, and it's a huge opportunity for resellers. Overstock inventory is an inventory th…
There was a time when writers and photographers - content creators only existed in the big leagues - the largest of companies and businesses. But with today’s technology and free-for-all access, we are all given the opportunity and the power to share what we can do, regardless of who we are working with. Today, we can not only write about the truth in the magics we see every day, but we can also …
Product pricing has become one of the most important aspects of the eCommerce world today. When we talk about a suggested retail price, we don't mean that the price should always be low. Even though you would be able to make a lot of sales, you won’t generate any profit through this approach. Similarly, a high price may give you a lot of profit but hamper your online sales. This will have a loss …
If you create a forum website, there are a handful of benefits that you can attain. Apart from building an online community and maintaining user interaction, it also adds to the attraction of your website. With the right approach, you can easily expand your user base with time. Apart from that, forums provide you with external information related to your project and all the relevant interests tha…
It is easy to understand what digital goods are in simple terms. There are types of products that you either buy or sell in digital form but cannot sense or touch. The only thing you can do is see it and enjoy its services. The tradition of selling digital products has become a massive trend in the last decade. Even though it cannot be considered a direct replacement for physical goods, it provid…
Ever since the COVID-19 pandemic began, it is not easy being a retailer. In the last 24 months, they have had a lot of difficulties in moving products from one location to another. If you take our opinion, we can safely say that their resilience and motivation keep them going from one local pickup to another. By going from one local pick up to another, they maintain the success of their retail fi…
You can now copy blog posts from one Strikingly site to another. This is a great way to merge content from multiple blogs into one blog. Find this function in your post list!
Having a stable connection with your audience is a privilege. With the tough competition in the world of ecommerce, you are one lucky person if you got to remain bonded with a client after doing a single transaction. For you to do this, you must equip yourself with additional knowledge on strategies you can use to make more engagements for your online business. And if you happen to be finding one…
As a business owner, you might have so many questions about growing your business. Whether you are a beginner or a long-time entrepreneur, there are many questions in your mind that you want to solve. One of these questions might have something to do with social media content strategy to promote your brand. Truly, there are plenty of tips and tricks you might have encountered. However, what is th…
Do you have any interest in blogging? With so many ideal blogging platforms on the internet, you cannot ignore that blog writing has become a common theme among many marketing people today. If you want to consider the best blogging website for your business, you must set your goals properly. You cannot create wonderful blogs without having any idea or concept about your niche. You should think ab…