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Brand strategy is a significant part of any business’s marketing plan. When deciding what products to sell, a company needs to develop an action plan to promote each product separately and think about what kind of an overall image all its products and services would create in the minds of consumers. In this article, we will discuss different ways or steps to be taken to effectively develop a bran…

Storytelling is extremely beneficial to our brain. We've been conditioned to listen to stories and to tell stories. Every business must communicate a story to the public that captures the spirit of its brand. In order to sell your product or service, you must have a brand story. Let's look at some of the most effective brand narrative examples. What is a Brand Story? Image is taken from Striking…

What does it take to become a successful entrepreneur? This question has been around since the origin of entrepreneurs. Enthusiastic graduates, college dropouts, high functioning individuals in society are all looking to become successful entrepreneurs and make it big. So can anyone become a successful entrepreneur? The answer is yes. But you will need to display certain qualities of an entrepren…

Have you been hearing from every other friend of yours how he/she wants to start selling makeup online? Do you know that the cosmetics industry is growing very fast in 2021? And on top of that, with the easy tools available for people to build an ecommerce website these days, the e-commerce cosmetics industry is now more in trend than retail outlets that sell makeup. People are now more into sell…

Do you usually purchase things online? Are you familiar with the add to cart button? Unfortunately, many people get confused with the concept of shopping cart buttons, especially if they do not usually buy things online. Since online shopping and e-commerce websites are getting too familiar these days, it is good to understand the add to cart concept to have smooth experiences shopping over the i…

Starting a business after retirement, whether part-time or full-time, might sound like a very daunting concept. Where would the money investment come from? Where would you begin? Who will handle the business operations? How will you break even? All these questions might run in your mind if you are thinking of starting a retirement business. Well, the good news is you can answer all of these quest…

Photography is fast growing into an essential job profile for various companies such as ad firms, ecommerce industries, fashion, marketing, etc. Also, the requirement is not limited to just clicking great pictures. Your job will also include the presentability of these pictures. Hence, photo-editing is equally essential as having an eye for clicking good images. The best way to edit photos is by …

We all have interests that we devote some of our free time to because they are gratifying. While we don't usually do hobbies to make money, they can become a source of revenue if you take them seriously enough. You can acquire anything from free stuff to extra spending money to a full-fledged career selling things online depending on how you direct your talents and interests—all by doing somethin…

Strikingly now offers more stunning gallery layouts, including new fullscreen layouts. Perfect for photographers, artists, and designers.

When it comes to designing the logo for your business, it’s interesting to know that there are no hard and fast rules. There is no specific path that defines what makes a great logo. Even if there are any rules, they can simply be broken. Yet, creating your business’s logo is a very important decision to make. One of the reasons why it’s a heavy decision is that getting a logo professionally desi…

If you are or have been into running a business, you must have definitely heard the term “entrepreneur”. An entrepreneur is a person who comes up with a product/service idea, starts a business to commercialize it, bears all the risks that come along, and aims to make profits once the business takes off. The qualities of an entrepreneur are unique. Entrepreneurs are typically innovators. They are …

As a business owner, one way or another, you have heard of eCommerce order fulfillment. Depending on the type of business you have, there are three common ways on how you can achieve order fulfillment: In-store fulfillment, dropshipping, and 3rd party fulfillment. In-store fulfillment refers to you as the business owner fulfilling every order on your own. This means that you take the orders, prod…

Have you ever thought about the photos that you take from your smartphone? What about the memes that you save from social media to share with your friends? Do you normally edit the pictures from your phone’s gallery? If you notice, when you resize the images on your phone, they usually get blurry. In technical terms, they become ‘pixelated’. That’s where the role of vector art comes in. You might…

Are you one of those people who draw fashion designs on anything and everything you can find when the idea strikes you? Or the kind of people who always revamps their clothes into a style fit for the runway? Well, we bet that you’ve always wanted to design your own clothing line. A clothing line that you can be proud of. One that you can share and broadcast to the whole world. Well, get your penc…

While we face limited occupancy and social distancing in restaurants, the crowded coffee shop scenes seem to have faded from our minds. Anyone running or looking to start a coffee shop business in 2021 might require some amendments to carry out operations. Coffee businesses would need to operate with ingenuity and persistence. The covid-19 pandemic has forced the existing coffee shop businesses t…

Is the color scheme you've picked for your website eliciting the expected reaction? Do you feel daunted by the sheer quantity of possible website color schemes? When it comes to their business or otherwise, everyone has a preferred hue that they gravitate toward. On the other hand, a qualified designer recognizes the significance of analyzing a color scheme to the brand. Colors and their signific…