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Email marketing has been around since 1978 when Gary Thuerk sent out the first-ever blast to 400 recipients, hoping to promote computers. This resulted in a $13 million increase in sales, and the rest was history. In this article, we will be analyzing the pros and cons of email marketing in today’s day and age. Pros of Email Marketing Here are 3 main pros of email marketing. These are why markete…

Regardless of any industry that you consider, the competition is always there. In the guide to food marketing, it is more than likely that you will be taught about competitive analysis. As many countries are closing their chapter with lockdowns, we expect to see the food industry shaping up like never before. After seeing their lives limited to a room for so long, they will likely be eager to tas…

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E-commerce is a tough world. One moment you’re on top, everything is falling apart the next second. If you want to succeed, you must equip yourself with sufficient knowledge of handling unexpected occurrences. You must know how your country’s economy works and provide yourselves with a set of backup plans if things go south. If you are looking for bright ideas and hacks on surviving the eCommerce…

According to research, 38% of online users will stop engaging in the brand content if they feel that the website layout is unrealistic. It also claims that when you get to know what is visual identity, you will understand that its consistency leads to 3.5 times improved brand visibility. Apart from communication and brand voice, this factor is important in the consistency of business presentation…

‘It takes a village to raise a child’. A solopreneur version of this old saying is that ‘it would take a passionate purpose and creative mind to raise your own business’. Raising your own company alone is a tough job in parenting. Although they don’t weigh the same in many things, a solopreneur is nothing but a ‘first-time’ parent to its own business. It is a fine journey but a challenging one, t…

Everyone running a business of any kind is familiar with the concept of a target market. But very few people know the difference between horizontal markets and vertical markets. To understand your target audience correctly, you need to understand the different types of markets to deal with them accordingly. This post will be about vertical marketing and the means of entering a vertical market. Bu…

Creating an effective business continuity plan is not only a smart business strategy but also an essential component to ensure your business can survive during a crisis or pandemic. If your company wants to create a business continuity plan, search no further. You have come to the perfect place. This post covers the method and benefits of building one. The article will serve as a complete guide t…

Product-market fit is a well-known concept in the startup community. While it is commonly used in discussions about new high-growth companies, it does not appear to have caught on in the rest of the business world. It deserves to be better understood because it is a useful Mental Model for the interaction of a company, its products, and its customers. Understanding product-market fit will help yo…

The food truck business has become more popular over the past couple of years. In fact, some cities have so many food trucks going around that they have started being known for this scene. In the earlier days, selling food from trucks used to be considered a food risk. But now, this foodie trend seems to have taken over the globe. If you are interested in starting a food truck business, you have …

Ecommerce has brought massive changes in the field of trade and business. It made many tasks easier to do in less time. Before, you needed to travel long miles to sell your products and earn money. Now, you can get more customers even by just staying in the comfort of your own home. In just a few clicks, you have the chance to earn more without having much trouble. Getting curious? To give you mo…

The pricing strategies used by modern-day businesses are more than just a numbers game. If you think about it correctly, pricing your products can significantly impact your brand identity and profit margins. How do businesses access the maximum power of pricing? The ideal way to do that is to understand the psychology of marketers behind different pricing strategies. This post is a complete guid…

Paid, and organic marketing efforts share the same overarching goals: raise brand awareness, drive thought leadership, and generate qualified leads. These broad objectives can be subdivided into specific, trackable metrics that marketing teams can use to define success and gauge performance. If you're not a marketer or have never worked using marketing analytics, you might wonder how progress is …

This article is about everything you need to know to get a basic understanding of meta descriptions. We will discuss the importance of meta descriptions and show you how to create the right one for your website. What is a Meta Description? A meta description is an HTML tag. It is used for describing the content on the web page it is for. Meta descriptions appear below the page title and URL when …

Instagram Stories are well-known for their popularity. They're one of the platform's most popular features, with over 500 million Stories published every day. This is due to Stories' tap-friendly, timely nature, which makes them so appealing to your followers. And for brands, they're low-hanging fruit for publishing engaging content with complete creative freedom. But we understand if you're havi…

In this digital world, it is easy for anyone to start an online business, even if they do not have any prior experience of selling anything. The cool thing about commencing an online business is the freedom to earn by working from anywhere. There are so many small online business ideas out there that it can get overwhelming to pick your niche. Deciding on one of the ideas could be quite a task. T…