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In this day and age, one of the most powerful tools we have is the World Wide Web. It provides us a wide range of information with just a few clicks of a button. Another powerful tool in the current generation is the voice, conviction, and the drive for everyone to be a changemaker in their own ways. We do say that the only permanent thing in this world is change, so wanting to make a relevant an…

“Please like, share, and subscribe!” The typical ending spiel of a video you watch on youtube. And bet you want to say that too, don’t you? Before, YouTube to you may have been just one of the other social media platforms available to explore. The main purpose why you logged in may have been just to look for the latest music videos of your favorite band and singers. You also may have found it int…

If you spend hours on your phone scrolling, skimming, and watching videos -- IGTV is the one for you. Instagram TV, or more popularly known as IGTV, is one of the latest added features on Instagram. Essentially, it allows users to post longer videos on their feeds. Social media applications continuously update and upgrade their features, so let’s digest IGTV a little more. It’s time to talk about…

What is B2C and how it works. What is B2C? Business-to-Consumer or better known as B2C is a model of retail where materials and products from a business move directly to the customer who has purchased the product for personal use. B2B and B2C (Business-to-Business and Business-to-Consumer) are frequently confused over because of their similarities in function. B2B and B2C are also compared often…

A look into the world of merchandising. What is Merchandising? Merchandising is the act of promoting the sale of goods that usually consists of sales, special offers, flashy displays, and several other techniques made to influence the customers’ perspective on the product and ultimately, their buying decisions. We can also define merchandising as putting your products at the perfect time, at the…

It is easy for anyone to dream of starting and running a successful business, but not too easy to implement that. Running a business in practical life is not just about coming up with a quality product to sell. It is also about knowing how to set up a company. It is about choosing the best structure and name for your company. Many small business owners look for options for their company outside o…

On Twitter alone, you can find leads, ways to improve your business, land free PR, or even improve your customer support. When you’ve created a website on Strikingly and want specific users to see your content, you can learn to find users on Twitter who fall into your specific niche market and lead them back into your site. You can even engage with the local community on Twitter and find out what…

In this digital age, having a strong online presence has been a mainstay feature of successful websites. For those budding entrepreneurs who are looking to grow their business, the idea of building a website from scratch for the first time can be daunting, but with the right guide and tools, this can actually be a smooth process - and a great learning opportunity. Website development used to be s…

Ever imagined yourself walking on the runway for world-famous brands like Burberry, Gucci, Dolce & Gabbana, and Victoria's Secret? Or become the brand ambassador or what they call the “face” of big brands like Christian Dior, Calvin Klein, Nike, Adidas, and many more? Well, yes you could! But you’ve got to work hard for it. You have to go to auditions and castings just like Joey Tribianni in the …

When you’ve decided that you need a website, it can get confusing as to where is the best place to start - what do you need to prepare, where should you build, and what should it look like? When you know why you need a website, the next best step is to further evaluate your needs and how this needs to translate into a digital space. When you start to build your site, you shouldn’t jump into the s…

They’re long and boring, but they do have an important role. Terms and Conditions (T&C), the long lines of agreements and conditions we just skip over. Whether they are in electronic form through the internet or in a physical form through heaps of paperwork, we just don’t find them enticing to read. But what are they, really? Are they just groups of sentences that were put there for formality? O…

Websites play an important role in building brand image and online visibility in the digital era. They serve as the virtual face of businesses and individuals on the internet and are thus designed to reflect the same ideals and personality of the entity they represent. This is why a lot goes into designing a successful website and managing content. Learning how to add website to Google Analytics …

An in-depth guide on how to start the vlogging career of your dreams. It is no secret that vlogging has been a very popular format of media and entertainment over the past years. With how easy it is to make and how fun it is to be able to share your daily life, no wonder vlogging has been the dream of many of today’s generation. It’s never too late to start your post your vlog and sharing the wo…

Annually, Pantone releases “Color of the Year”. They always call it something interesting and captivating that whenever they publish it on the internet, it goes viral. Social media influencers immediately grab items in that color and post them online. Some people would celebrate their New Year parties wearing the color of the year, couples choose it for their wedding color scheme, and some home o…

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