How to Create the Perfect Professional Email

· Tips and Tricks,Design Inspiration,Entrepreneurship
How to Create the Perfect Professional Email

In today's fast-paced business environment, writing a professional email has become essential for success. Whether you're communicating with colleagues, clients, or potential customers, your email must convey the right tone and message to achieve your desired outcome. But what makes a perfect professional email? And how can you ensure that your emails stand out from the rest?

In this article, we'll explore the elements of a professional email and provide you with tips on how to write a professional email that gets results. And if you're looking for an advantage in creating stunning emails, we'll show you how the Strikingly website builder can help.

What is the perfect professional email?

A perfect professional email is one that effectively communicates your message while maintaining a level of professionalism and respect toward your recipient. It should be clear, concise, and free from grammatical or spelling mistakes. A well-crafted email should also have a clear subject line that grabs the reader's attention and entices them to open it.

Why is writing a professional email important?

Writing a professional email is crucial in today's business world as it reflects your level of professionalism and attention to detail. A poorly written email can damage relationships with clients or colleagues and even result in lost opportunities or revenue.

The Strikingly Website Builder Advantage

Strikingly Webmail Login Page

Image taken from Strikingly

The Strikingly website builder offers an advantage when creating stunning emails quickly and easily. Strikingly’s email feature allows you to integrate your website with our email service so you don’t have to switch between platforms. Of course, Strikingly makes it easier for you to send professional emails to your site audience, even send bulk and promotional emails.

Stay tuned for our tips on how to write a professional email that gets results, including understanding your audience, crafting the perfect subject line, writing the perfect email body, formatting your email perfectly, proofreading and editing, and sending the perfect professional email.

1. Understand Your Audience

In writing a professional email, it is essential to understand your audience.

Identify Your Email Recipient

Identifying the ideal email recipient is the first step in crafting a compelling message. Knowing who you are addressing is crucial in tailoring your message, whether it's a potential client, current customer, or colleague.

Understand Your Recipient’s Needs

Understanding their needs and interests is vital to creating a successful email. Researching their company or industry can give you insight into what they may look for in a product or service. Personalizing your message to address these needs can make all the difference in catching their attention.

Knowing their pain points can help you address their concerns before they even bring them up. If you're reaching out to a potential client who has had bad experiences with similar products or services, addressing how yours differs and how it can solve their problems can be a game-changer.

Crafting a personalized email approach shows that you've done your research and are not just sending generic messages to everyone on your list. Including details specific to their company or industry shows that you value them as an individual and not just try to make a sale.

By considering these elements of a professional email when writing, you can create messages that resonate with your audience and ultimately lead to more successful outcomes.

2. Craft the Perfect Subject Line

When writing a professional email, the subject line is arguably the most important element. It's the first thing your recipient sees, and it determines whether or not they'll even bother opening your email. How do you craft the perfect subject line?

The Anatomy of an Effective Email Subject Line

An effective email subject line should be concise, clear, and relevant to your recipient's needs or interests. It should give them a reason to open your email and engage with your message. A great way to do this is by using action-oriented words that convey a sense of urgency or excitement.

Use Keywords and Action-Oriented Words

Keywords are another vital element of a professional email subject line. They help your email get noticed by search engines and increase its chances of being opened by your target audience. Try to use keywords that are relevant to your recipient's interests or pain points.

Action-oriented words can also be very effective in grabbing attention and encouraging engagement. Terms like limited time, exclusive offer, or urgent can create a sense of urgency that motivates your recipient to take action.

Keep it Short and Sweet

Strikingly's New Feature Announcement Email

Image taken from Strikingly

In addition to being clear and relevant, a professional email subject line should also be short and sweet. Most people receive dozens (if not hundreds) of emails daily, so you must ensure yours stands out.

Keep your subject line under 50 characters if possible, as this is the maximum length most email clients will display in their preview pane.

Conduct Subject Line Testing

Finally, it's important to test different variations of your subject line to see which ones perform best with your target audience. You can use A/B testing tools like Mailchimp or Hubspot to test different versions of your subject line with a small sample group before sending it to your entire email list.

By following these tips for crafting the perfect subject line, you can increase the chances of your professional email being opened and engaged with by your target audience.

3. Write the Perfect Email Body

When it comes to writing a professional email, the body of your message is where you'll really shine. This is where you'll be able to showcase your expertise and communicate your message clearly and effectively. Here are some key elements to remember:

The Importance of the First Sentence

The first sentence of your email is crucial - it will determine whether or not your recipient keeps reading. Make sure it's attention-grabbing and relevant to the content that follows. You might start with a question, a bold statement, or a personal connection that will draw your reader in.

Use a Professional Tone

Your tone throughout the email should be professional and respectful, even if you're communicating with someone you know well. Avoid slang or overly casual language, and make sure you're appropriately addressing your recipient (i.e., Dear Mr./Ms. instead of Hey).

Write in a Clear and Concise Manner

Your message should be easy to understand and free of unnecessary jargon or complexity. Use short sentences and paragraphs, bullet points if necessary, and break up large blocks of text into smaller sections for readability.

Add Relevant Links and CTA Buttons

If there are resources or information that would be helpful for your recipient to have access to, include links within the body of your email (making sure they're hyperlinked properly). Additionally, consider adding calls-to-action (CTAs) at strategic points in your message - for example, at the end of a paragraph where you've introduced an idea that might prompt further action on their part.

By following these tips for writing a professional email body, you'll ensure that your message is clear, concise, and effective in communicating its intended message.

4. Format Your Email Perfectly

When it comes to writing a professional email, formatting is just as important as the content itself.

Choose the Right Email Format

Choosing the proper email format can make all the difference in how your message is received. Whether you opt for a traditional block format or a more modern bullet-point style, ensure it aligns with your brand and the tone of your message.

When deciding on an email format, consider both the content of your message and its intended audience. For more formal messages, such as job applications or business proposals. However, a bullet-point style may work better for less formal messages such as newsletters or updates.

Use Consistent Formatting

Consistency is key when it comes to formatting. Use the same font, font size, and color scheme throughout your email to create a cohesive look and feel. This not only looks more professional but also makes it easier for your recipient to read and follow along.

Using consistent formatting throughout your email helps create a sense of professionalism and coherence. Stick with one font (such as Arial or Times New Roman), one font size (between 10-12 points), and one color scheme (black text on white background is a classic choice).

Add Images and Videos

Strikingly Newsletter Feature

Image taken from Strikingly

Adding images and videos can help break up long blocks of text and make your email more visually appealing. Just make sure they are relevant to your message and don't distract from the main point you're trying to convey.

Including images and videos in your email can help break up long blocks of text and make your message more visually appealing. Just be sure to use high-quality visuals that are relevant to your message and don't distract from the main point you're trying to convey.

Optimize Your Email for Mobile

In today's mobile-first world, optimizing your email for mobile devices is essential. With more people checking their emails on their phones than ever, optimizing your email for mobile devices is essential. Use a responsive design that automatically adjusts based on screen size, keeps your subject line short and sweet, and make sure your email is easy to read on smaller screens by using a clear font and plenty of white space.

By following these tips for formatting your professional email, you'll be well on your way to crafting a message that looks not only great but also effectively communicates its intended message.

5. Proofread and Edit Before Sending Out

Crafting the perfect professional email is not an easy task. It requires a lot of effort and attention to detail, especially when it comes to proofreading and editing. A poorly written email with grammatical errors, spelling mistakes, or unclear sentences can ruin your chances of making a good impression on your recipient. Therefore, it's crucial to take the time to review and refine your email before hitting the send button.

Eliminate Grammatical Errors

One of the most critical elements of a professional email is proper grammar usage. Grammatical errors can make you appear unprofessional and careless, which is not the impression you want to make on your recipient. Use correct verb tenses, subject-verb agreement, and punctuation throughout your email.

Check for Spelling Mistakes

Spelling mistakes are another common issue that can undermine the credibility of your professional email. Always use spell-checking tools or ask someone else to proofread your email before sending it out. Remember that even one misspelled word can distract from the message you're trying to convey.

Tweak Sentences for Clarity

Clarity is vital when writing a professional email - you want your recipient to understand exactly what you're trying to say without any confusion or ambiguity. Take the time to read through each sentence carefully and make sure it's clear and concise. Avoid using overly complicated language or jargon that might be unfamiliar to your recipient.

Verify Your Links and CTAs

If you include links or calls-to-action (CTAs) in your professional email, ensure they work correctly before sending it out. Broken links or non-functional CTAs can frustrate your recipient and reduce their willingness to engage with you in the future.

St. Patrick's Day Sale Email with Call to Action

Image taken from Strikingly

Proofreading and editing are essential elements of writing a professional email that cannot be overlooked. By reviewing and refining your email, you can ensure that it's error-free, clear, and effective in conveying your message to your recipient. Always remember that a well-written professional email can make a big difference in building strong business relationships.

6. Send the Perfect Professional Email

Sending a professional email is not just about crafting the perfect message. It's also about knowing when and how to send it. Here are some tips for sending the perfect professional email.

Identify the Optimal Email Sending Times

Timing is everything when it comes to sending a professional email. You want to ensure your recipient has enough time to read and respond to your message. The best time to send an email is usually during business hours, between 9 am and 5 pm, on weekdays.

Address Your Recipients the Right Way

Addressing your recipients in a professional manner is crucial in establishing credibility and respect. Use their full name or appropriate title, such as Mr., Ms., or Dr., followed by their last name.

Use the Right Email Platform

Choosing the right email platform can make a huge difference in how your message is received. Make sure you use a reliable and secure platform that allows you to customize your emails with your branding elements, such as Strikingly Website Builder.

Follow Up with Your Recipients

Following up with your recipients is essential in building relationships and ensuring that they have received and understood your message. A polite follow-up email after a few days can remind them of any important information or action items.

By incorporating these elements into your professional emails, you can enhance their effectiveness and ensure that your recipients receive them well.

Remember, writing a professional email takes practice, but following these tips will help you create messages that are clear, concise, and effective in achieving their intended purpose!


In summary, a perfect professional email should be personalized, concise, and error-free. It should have a clear subject line that catches the recipient's attention and a well-crafted body that addresses their needs and interests. The email should be formatted correctly with relevant images and videos, and optimized for mobile devices. Finally, it should be sent optimally using the right platform.

Final Tips for Writing Professional Email

When writing a professional email, keep in mind that brevity is key. Avoid using jargon or technical terms that may confuse the recipient. Use simple language to get your message across effectively. Also, make sure to proofread your email carefully before sending it out.

In conclusion, writing a professional email requires attention to detail and careful consideration of your audience's needs and interests. By following these tips on how to write a professional email, you can create effective communication that will help you achieve your goals.

Remember to always include a call-to-action at the end of each message so that recipients know what action to take next. Go ahead and start crafting those perfect professional emails today!