Crafting the Perfect Business Email: A Guide to Etiquette and Best Practices

Business email etiquette might not sound like the most exciting topic, but when it comes to email communication best practices, it's an absolute must-know for anyone in the professional world. In today's age of lightning-fast electronic communication, proper business email etiquette can make or break a deal, a partnership, or even a career.

But what is business email etiquette, exactly? It's a set of rules for sending business emails in a professional and appropriate manner. Knowing the email etiquette rules can help you avoid common pitfalls and present yourself as a competent and effective professional.

This article will cover the ins and outs of proper business email etiquette, including the elements of a perfect business email, best practices for business email communication, dos and don'ts of email communication, and how you can use the website builder Strikingly to create professional emails.

Whether you're new to professional email communication or you're a seasoned pro looking to brush up on your skills, let's dive in and learn how to write a truly professional email that will make the right impression every time.

Elements Of A Perfect Business Email

Now that we've covered the basics of business email etiquette, let's take a closer look at the elements of a perfect business email. These are the key components that, when combined, will help you create an email that's not only professional and appropriate but also effective and impactful.

  • The Importance Of The Subject Line

First up, let's talk about the importance of the subject line. Your email's subject line is the first thing your recipient will see, and it's often the deciding factor in whether or not they'll actually open your email. Use a clear and concise subject line that accurately reflects the content of your email. Avoid using vague or misleading subject lines, as they can come across as spammy or unprofessional.

  • Professional Tone And Language

Next, it's essential to use a professional tone and language in your email. This means avoiding slang, jargon, and overly casual language and using formal and proper grammar. Your email doesn’t have to be boring or stuffy - you can still inject some personality and humor into your writing, as long as it's appropriate for the context.

  • Clear And Concise Messaging

Another critical element of a perfect business email is clear and concise messaging. Keep your email focused and to the point, and avoid rambling or going off on tangents. Doing this will help ensure that your recipient understands the purpose of your email and can respond appropriately.

  • Appropriate Formatting And Structure

In addition to the content of your email, formatting and structure are also necessary. Use a professional email template, if available, or create a format that's easy to read and follow. Use short paragraphs, bullet points, and headers to break up long blocks of text and make your email easier to digest.

  • Effective Use Of Attachments And Links

Lastly, effective use of attachments and links can also make a big difference in the impact of your email. Make sure any attachments you include are relevant to the content of your email, and don't send excessively large files that might clog up your recipient's inbox. When including links, make sure they're functional and go to the appropriate webpage or document.

By following these email communication best practices, you can create a professional email that's sure to impress your recipient and achieve your desired outcome.

Best Practices for Business Email Etiquette

Business person hodling an email icon

Now that we've covered the key elements of a perfect business email, let's dive into some best practices for business email etiquette. While the previous section covered the technical aspects of crafting a professional email, this section is all about how to communicate effectively and appropriately with your recipient.

  • Consideration Of The Recipient's Perspective

First and foremost, it's important to consider the recipient's perspective when crafting your email. Put yourself in their shoes and think about what information they need and how they might be feeling. This will help you tailor your message and ensure that it's received positively.

  • Proper Salutations And Closings

Proper salutations and closings are also important when it comes to business email etiquette. Use a formal salutation, such as "Dear [Recipient's Name]," followed by an appropriate closing, such as "Sincerely" or "Best regards." This helps establish a professional tone and sets the stage for a successful email exchange.

  • Awareness Of Cultural And Regional Differences

When sending emails to people from different cultural or regional backgrounds, it's important to be aware of cultural and regional differences. For example, different countries have different customs regarding greetings and titles, so make sure you research before sending an email to someone from a different culture.

Lastly, a professional email signature and contact information can go a long way in establishing your credibility and making it easy for the recipient to contact you. Ensure your signature includes your name, job title, and contact information, such as your phone number and email address.

By following these best practices for business email etiquette, you'll be able to communicate effectively and appropriately with your recipients, regardless of their background or location. Remember, a professional email can help you establish strong relationships, build your reputation, and achieve your goals in the professional world.

Using Strikingly for Business Email

Strikingly for Business Email

Image taken from Strikingly

Now, let's discuss how you can take your professional emails to the next level with Strikingly. As a website builder, Strikingly offers a variety of email tools that can help you craft beautiful and effective emails.

Strikingly’s Custom Email Feature

Strikingly's custom email service provides a professional, branded email address that is tailored to your business needs. Instead of using a generic email address such as or, Strikingly's custom email service allows you to use your own domain name as your email address. This gives your business a more professional appearance, which can help you stand out in a crowded marketplace.

Strikingly custom email address - Pet Milestore Cards

Image taken from a Strikingly user’s website

Using a custom email address registered with Strikingly not only looks more professional, but also provides a level of security and trust. Customers and clients are more likely to trust and engage with businesses that use a custom email address as it creates a sense of professionalism and legitimacy. Plus, it helps increase brand recognition and visibility as your business name is prominently displayed in your email address.

Strikingly's custom email service also offers a suite of features that allow you to manage your email communication more efficiently. You can access your email from any device, and send and receive emails easily while adhering to proper business email etiquette.

Overall, using Strikingly's custom email service can give your business a more professional image and help you build trust and credibility with your clients and customers. It's easy to take your business communication to the next level and improve your overall email marketing strategy.

Strikingly’s Email Marketing Tools

Strikingly's email marketing tools allow you to easily create and send emails, ensuring that your emails always look professional and well-designed.

Use Strikingly's email marketing tools for professional email

Image taken from Strikingly

But it's not just about the aesthetics. Strikingly's email marketing tools also help you follow proper business email etiquette by allowing you to segment your email list, personalize your messages, and automate your campaigns. This means you can send targeted, relevant messages to your recipients without manually sorting through your list and crafting individual emails.

Strikingly custom email address

Image taken from Strikingly

Overall, Strikingly's email marketing tools can help you take your business email etiquette to the next level. By following the best practices we've covered and using Strikingly's powerful email marketing tools, you can communicate effectively and professionally with your recipients, establish strong relationships, and achieve your goals in the professional world.

Dos and Don'ts of Business Email Etiquette

Now that we've covered the basics of business email etiquette and how Strikingly can help you craft the perfect email, let's dive into some specific dos and don'ts for creating effective and professional emails.


  • Start with a clear and specific subject line. A good subject line should give your recipient a clear idea of what the email is about and make them want to open it.
  • Use a professional tone and language throughout the email. Avoid slang, jargon, or overly casual language.
  • Keep your message clear and concise. Use short paragraphs and bullet points if possible, to make your email easy to read and understand.
  • Use proper formatting and structure. This includes using an appropriate font and font size, breaking up text with headings and subheadings, and using bold or italics to highlight important information.
  • Be mindful of your attachments and links. Only include relevant and necessary attachments, and make sure all links are working properly.
  • Always address the recipient properly with a salutation, and use their preferred name or title if known. This shows respect and helps build a good relationship.
  • Be aware of cultural or regional differences when emailing people from different backgrounds. Understanding differences in communication styles, time zones, and business practices gives you a better edge in the business emailing world.
  • Respond to emails promptly, ideally within 24 hours. Show that you respect the recipient's time and are reliable by replying promptly. If you need more time to respond, acknowledge the email and let the recipient know when they can expect a response.
  • Avoid using email as a platform for sensitive or controversial topics. If you need to discuss something important, it may be more appropriate to schedule a meeting or call to have a face-to-face conversation.

Remember that your emails reflect your professionalism and credibility in the business world. Taking the time to craft well-written, thoughtful emails can go a long way in establishing strong professional relationships and achieving your business goals.

Business person sending a professional email


  • Don't use all caps, multiple exclamation points, or other unnecessary punctuation. This can come across as aggressive or unprofessional.
  • Don't use overly familiar language, even with colleagues or clients you know well. Keep your tone respectful and professional at all times.
  • Don't send emails that are too long or too short. Keep your message clear and concise, but also provide enough detail to ensure your recipient understands your request or message.
  • Don't forget to proofread your email before sending it. Typos, grammar errors, or formatting issues can make you come across as careless or unprofessional.
  • Don't forget to include a professional email signature with your contact information. This helps establish your credibility and makes it easy for your recipient to get in touch with you.
  • Don’t use jargon or overly technical language that may confuse the recipient. Keep in mind that not everyone may be familiar with your industry or field, and using too technical language may hinder effective communication.
  • Don't is to avoid using emoticons or emojis in professional emails unless it's part of your company's brand or culture. While they may be appropriate in personal emails or social media, they can be perceived as unprofessional in a business context.
  • Don't send emails that are too informal or casual in tone. While it's important to maintain a friendly and approachable demeanor, it's equally important to project a professional image in your emails. Remember, your emails are a representation of you and your company, so it's crucial to ensure they reflect the level of professionalism you want to convey.

By following these dos and don'ts of business email etiquette, you can ensure that your emails are effective, professional, and well-received by your recipients. And by using Strikingly's email marketing tools, you can take your emails to the next level and achieve even greater success in your professional communications.


And there you have it - a guide to crafting the perfect business email! By now, you should have a good understanding of what business email etiquette is, why it's important, and some best practices for sending professional emails. Remember, a well-crafted email can make all the difference in building strong relationships with clients, colleagues, and customers.

If you want to take your email game to the next level, consider using Strikingly's custom email and marketing tools. With a variety of user-friendly features, Strikingly makes it easy to create beautiful and effective emails that adhere to proper business email etiquette.

Go forth and send those professional emails with confidence and style!