If you are familiar with the business world, you must know the gains of having the perfect call to action. The call to action is the heart and soul of any marketing campaign. It is the essence of all that your brand stands for. Even though the simpler, the better, a call to action should be unique and make every reader feel something. An effective call to action can work without the aid of any other marketing strategies to generate revenue and profit. When you write a call to action, you are encapsulating everything you have worked for in a short phrase or a few sentences. Most of the CTAs appear in the form of buttons with just 2 or 3 words written on them.
To fully dedicate your knowledge and resources to come up with the perfect call to action, you need to first know what it exactly is. You have to be aware of at least a few call to action examples, and then you need to generate your own profound call to action. There needs to be thought and persistence behind the final resulting call to action. That is why, for the success of your business, continue reading to learn more information on the art of writing an effective call to action.
What is a Call to Action?
A call to action is a marketing term used for any phrase, sentence, or piece of information written and strategically placed somewhere to provoke immediate action. This immediate action needs to respond directly to come across a call to action by any existing or potential customers for a business. A call to action is a solid and steadfast point of view or a short collection of facts regarding the product or service to be sold. A call to action often referred to as the CTA, is a rather subtle way of pushing anyone towards doing what you wish for them to do - which is basically to spend money on your business and avail your services.
An effective call to action is a call to action that can accomplish the above goal without making the potential customers feel like they are being told to do anything. When the customers think they are spending on your business or buying your products with their own will, that is when you know you have written a perfect call to action. And it is important to do so as well because otherwise, customers may want to buy from your business but might avoid it just out of spite.
Why is the Call to Action Important?
If it has not occurred to you before to pay extra attention to your call to action, then you might be wondering why it is so significant. First of all, we should warn you, it is not only substantial but maybe one of the most important details of running and marketing a successful business. Secondly, you should know that it is so essential that the call to action is a pristine collection of words because it delivers the message of your purpose to the rest of the world.
You can have the best business strategy in place and produce the best quality products. But if the audience is not aware of what you stand for, they will not give your business a second thought, especially when you are working on acquiring new customers and targeting new segments of the market. Only an effective call to action can help you cross this bridge and fill the informational gap between you and your customers.
Conclusively, a call to action is important because only the perfect call to action can get you that edge over the competitors in the market if you are doing everything else right and still lagging behind. This is what will definitely put you on top when nothing else will seem to be working. And even when every other aspect of your business is not perfect, a perfect call to action can make things a lot better, a lot faster.
How to Write an Effective Call to Action?
Just simply coming up with a call to action is not enough. You need to optimize it however possible for it to offer help to your business to its fullest potential. Below are a few ways by which you can write an effective call to action.
1. The Command Word
The command word actually drives a reader towards making a purchase. Everything that comes after it is just a placebo for their brain to think it is doing what it wants to anyway. That is why the command word - the first word of a CTA, should have a substantial impact. This can include words like ‘buy’, ‘shop’, or ‘download’, but make sure they are right at the beginning. Also that they have all the attention regardless of what comes after them.
Yes, something as simple as punctuation can go a long way when trying to write a call to action. Consider the use of an exclamation mark. Any sentence or even singular word you read with it seems so much more exciting in comparison to reading it without the exclamation mark. Use the subtle art and tool of punctuation to get your reader excited. Use two exclamation marks if needed. Use commas to make reading a long sentence easier. Do whatever you can with all types of punctuation to manipulate the tone of your call to action.
3. Provoke FOMO
FOMO is the abbreviation of the term ‘fear of missing out’. Provoking the FOMO regarding marketing strategies refers to making them feel excluded from something everyone else has. It is one of the most commonly used emotional triggers to entice customers to take the desired action. To provoke FOMO, it is not necessary that literally, everyone else is using the product or service you are advertising. You just have to make it seem like it through the words you use in your call to action. Saying things like ‘This product is getting sold out fast!’ may just do the trick of driving people to make a purchase immediately that they otherwise would not have done.
3 Good Call to Action Examples
The benefit of using a user-friendly platform for website development is that it allows you to play around with all its features, without wasting your time or making you go through the hassle of writing code. Strikingly provides a number of ready-to-use templates that you can directly build your web pages on.
To add links, buttons, or call to action in any other form is quite simple on Strikingly. To write text, you simply need to click on the text area while in your Strikingly editor and start typing. You can drag and drop the file into the editor to add an image. Different templates have different places on each web page to add buttons. You can use these to create call to action buttons.
Here are 3 examples of good call to action buttons used on websites built here on Strikingly.
This call to action is on the homepage of a website promoting an app. The main objective of any app promotion is to get users to download and install it on their phones. This CTA clearly states that site visitors need to click on this button to go to the Apple Store or Google Play to get the free version of this app. The color of the CTA button blends in nicely with the color scheme of the website.
This is a call to action on a Strikingly user’s website that appears right below its social feed section. Our social feed feature allows our users to insert a few posts from their Instagram or Facebook profile into their web page. This lets your site visitors get a glimpse of your social media presence without leaving your site. If they are interested to see more of your social media posts, they can click the call to action link at the bottom to go to the corresponding social media page.
This is a typical call to action that can be placed on the top of any online marketing platform, including your brand website. First, you capture the audience’s attention with a catchy image and then give them a way to get more information about your business by inserting a ‘Learn More’ CTA button on the image.
There are tons of other good call to action examples, but we will end the discussion here for now. You can also create a professional website on Strikingly and instantly insert excellent and effective CTAs into your web pages. Keep the tips given in this post in mind, and you’ll be off to a great start in getting your site visitors to take favorable actions for the growth of your business.