Discover The Top Email Marketing Tools Of 2023

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Discover The Top Email Marketing Tools Of 2023

Email marketing has become crucial for businesses to reach their target audience and increase sales. With the rise of digital marketing, numerous email marketing tools are available in the market. Choosing the right tool can make all the difference in your email campaign's success. This article will provide an overview of the top email marketing tools, including Strikingly, an essential tool for small businesses looking to improve their email marketing strategy.

The Top Email Marketing Tools

Numerous email marketing tools available in the market today cater to different business needs and budgets. Some of the best tools for email marketing include:

  • Mailchimp. A popular choice for small businesses due to its user-friendly interface and affordable pricing.
  • Constant Contact. Offers various features such as automation, list segmentation, and social media integration.
  • Campaign Monitor. Provides customizable templates and advanced analytics for larger businesses.
  • Sendinblue. Offers a comprehensive platform with SMS messaging and live chat support.

Why Do You Need The Best Tools For Email Marketing Tools?

Email marketing is a cost-effective way to reach a large number of potential customers at once. It allows businesses to personalize their messages and target specific groups based on demographics, interests, and behavior. Email marketing tools provide features such as automation, analytics, and campaign management that help businesses streamline their workflow and improve their results.

Why Finding The Right Email Marketing Tools For Small Business Matters?

Choosing the right email marketing tool can make or break your email campaign's success. The wrong tool can lead to low open rates, high unsubscribe rates, and poor engagement with your audience. The right tool will allow you to create visually appealing emails that resonate with your target audience while providing valuable insights into your campaigns' performance.

In the next sections, we will dive deeper into specific categories of email marketing tools and how they can enhance your email campaigns.

1. Email Marketing Tools - Automation And Integration

Email marketing can be time-consuming, but with automation and integration tools, you can streamline your workflow and save time. You may focus on other areas of your business by using these tools to automate some duties, such as sending welcome emails or follow-up emails.

Streamline Workflow With Automation

Automation tools are designed to make your life easier by taking care of repetitive tasks. Automating certain aspects of your email marketing campaign can save time and increase efficiency. When a new subscriber signs up for your newsletter, you can program an automated welcome email to send to them.

Best Tools For Email Marketing Automation And Integration

There are many automation and integration tools available on the market today. Some of the best email marketing tools for small businesses include:

  • Mailchimp. Mailchimp offers many features, including automation workflows, email templates, and analytics.
  • ActiveCampaign. The tool allows you to create personalized emails based on customer behavior.
  • Hubspot. An all-in-one marketing platform that includes email marketing features such as automation workflows and A/B testing.
  • Strikingly. It is a website builder that offers email marketing features such as automated campaigns and subscriber management.

How To Integrate With Strikingly

Integrating it with an email marketing tool is easy if you're using Strikingly for your business website. Simply sign up for an account with an email campaign tool that integrates with Strikingly (such as Mailchimp or ActiveCampaign) and embed it into the website from the drag-and-drop add section options.

Email Marketing Tools - Integrate With Strikingly

Image taken from Strikingly


What To Consider When Choosing Automation Tools?

When choosing an automation tool for your email marketing campaign, there are several factors to consider:

  • Ease of use. Ensure the tool is easy to use and doesn't require extensive technical knowledge.
  • Features. Look for a tool that offers the needed features, such as automation workflows and analytics.
  • Integration. Ensure the tool integrates with your website builder and other tools.
  • Cost. Consider the cost of the tool and whether it fits within your budget.

You may select an automation solution that suits your demands and aids in accomplishing your email marketing objectives by considering these variables.

2. Email Marketing Tools - Design And Content

Email marketing is not just about sending messages to your subscribers. It's also about creating visually appealing content that will grab their attention and encourage them to take action. That's why having the right design and content tools is essential for any successful email marketing campaign.

The Role Of Visual Design In Email Marketing

Visual design is critical in email marketing because it helps create a lasting impression on your subscribers. Choosing the right colors, fonts, and images that will resonate with your target audience is important. The right visual design can help you stand out and increase engagement rates.

Top Tools For Designing Emails

When it comes to designing emails, plenty of tools are available on the market. Here are some of the best ones:

  • Canva. It is a popular graphic design tool that offers a wide range of templates and features that make creating stunning visuals for your emails easy.
  • Adobe Creative Cloud. If you're looking for more advanced design features, Adobe Creative Cloud is an excellent choice.
  • Unsplash. The platform provides access to a vast library of high-quality images for your email designs.

Incorporating Branding In Email Design

Incorporating branding into your email designs is crucial because it helps build brand recognition and trust with your subscribers. Make sure to use consistent colors, fonts, and imagery throughout all of your emails so that they're easily recognizable as coming from your brand.

The right design and content tools are crucial for any successful email marketing campaign. Using the best email marketing tools, you can create visually stunning emails that will engage your subscribers and drive conversions.

How To Use Strikingly To Create Stunning Email Newsletters?

Strikingly website builder offers small businesses the tools to design stunning email newsletters that get results. Here's how:

  • Choose a pre-made template. Strikingly provides a professionally designed email newsletter template for you to customize.
  • Customize the template. Change colors, fonts, images, and the layout. Add or remove content blocks. Include your logo and contact information.
  • Add engaging content. Include eye-catching images, exciting offers, videos, blog highlights, new products, or seasonal content. Keep text brief.
  • Preview and test your email. Strikingly lets you preview how your email will appear for different email clients and devices. Check for any issues before sending.

Once designed, use the Strikingly and email service provider integration to schedule delivery to your list. Track the opens, clicks, and conversions to optimize future emails.

Email Marketing Tools - Create stunning newsletters

Image taken from Strikingly

With an easy-to-edit template, customization possibilities, and tools to preview, test and track results, Strikingly helps small businesses create stunning email newsletters. Build your list, craft gorgeous emails, and turn subscribers into customers with Strikingly.

3. Email Marketing Tools - Analytics And Reporting

Email marketing is a valuable tool for businesses of all sizes. Still, tracking your performance and analytics is essential to ensure you're getting the most out of your campaigns. In this section, we'll discuss the importance of tracking email marketing metrics, the best tools for tracking performance and analytics, how to use Strikingly analytics to improve email campaigns, and what to look for in analytics and reporting tools.

The Importance Of Tracking Email Marketing Metrics

Tracking your email marketing metrics is crucial because it lets you see how well your campaigns perform. Monitoring open rates, click-through rates, conversion rates, and other key metrics can help you identify areas where you need to improve your strategy. For example, if your open rates are low, you may need to improve your subject lines or target a more specific audience.

Best Tools For Tracking Performance And Analytics

Several excellent tools are available for tracking email marketing metrics. Some of the best options include

  • Google Analytics. The free tool allows you to track website traffic from your email campaigns.
  • Mailchimp. It is a popular email marketing platform with built-in analytics that allows you to track key metrics like open and click-through rates.
  • Constant Contact. Another popular email marketing platform that offers comprehensive reporting features.
  • Strikingly. While Strikingly is primarily a website builder platform, it also offers robust analytics features that can help you monitor the performance of your emails.

How To Use Strikingly Analytics To Improve Email Campaigns

If you're using Strikingly as part of your overall email marketing strategy, there are several ways that you can use its analytics features to improve your campaigns. For example:

  • Monitor open rates. Keep an eye on how many people are opening each of your emails so that you can identify which subject lines or content types are resonating with your audience.
  • Track click-through rates. See how many people click links within your emails to determine which calls-to-action are most effective.
  • Analyze engagement. Look at how long people spend on your website after clicking through from an email to see which pages or content types are most engaging.
Email Marketing Tools - Analyze the effects of email subject lines

Image taken from Strikingly


What To Look For In Analytics And Reporting Tools

When choosing an analytics and reporting tool for your email marketing campaigns, there are a few key factors to consider. For example:

  • Ease of use. Look for an intuitive and easy-to-navigate tool so that you can quickly access the data you need.
  • Customization options. Customize your reports to focus on the metrics that matter most to your business.
  • Integration capabilities. Consider whether the tool integrates with other platforms you're using, like your email marketing platform or CRM system.

Selecting the right analytics and reporting tools can help you gain valuable insights into how well your email marketing campaigns perform and make data-driven decisions about improving them.

4. Email Marketing Tools - Campaign Management

Email marketing campaigns are essential to any business's marketing strategy. However, managing these campaigns can be daunting, especially for small businesses with limited resources. That's where campaign management tools come in handy. In this section, we'll discuss effective campaign management strategies, essential features of campaign management tools, how to use Strikingly to manage email campaigns, and compare top campaign management tools.

Effective Campaign Management Strategies

Before we dive into email marketing tools, it's crucial to understand some effective campaign management strategies:

  • Define your goals. Before creating an email marketing campaign, clearly define your goals and objectives.
  • Segment your audience. Divide your audience into different segments based on their demographics and interests.
  • Personalize your messages. Use personalization techniques to create targeted messages that resonate with each segment.
  • Test and optimize. Continuously test and optimize your campaigns to improve their performance.

Essential Features Of Campaign Management Tools

When choosing a campaign management tool, look for the following features:

  • Email automation. Automate repetitive tasks with email automation, such as sending welcome emails or follow-up emails.
  • Segmentation. Segment your audience based on criteria such as location or purchase history.
  • A/B testing. Test different versions of your emails to see which one performs better.
  • Analytics and reporting. Keep track of important data to gauge the effectiveness of your efforts, including open rates and click-through rates.

How To Use Strikingly To Manage Email Campaigns?

Strikingly is not just a website builder; it also offers robust email marketing tools that make it easy for small businesses to manage their campaigns effectively.

  • Create stunning email templates using Strikingly's drag-and-drop editor.
  • Automate repetitive tasks such as sending welcome emails or abandoned cart reminders using Strikingly's automation feature.
  • Segment your audience based on different criteria, such as location or purchase history.
  • Track key metrics such as open rates and click-through rates using Strikingly's analytics and reporting feature.
Email Marketing Tools - Email automation

Image taken from Strikingly


5. Email Marketing Tools - Email Testing And Optimization

Email marketing is a highly effective way to reach your target audience and drive conversions. However, to succeed with email marketing, you must ensure that your campaigns are optimized for maximum impact. That's where email testing and optimization tools come in.

Why Is Testing Crucial For Email Marketing Success?

Testing is crucial for email marketing success because it allows you to identify what works and doesn't in your campaigns. Testing different elements of your emails, such as subject lines, content, images, and call to action, can help you optimize your campaigns for better results.

Top Email Testing And Optimization Tools

Several top email testing and optimization tools are available that can help you improve the performance of your campaigns. Some of the best tools include

  • Litmus. Litmus is a popular tool that allows you to test your emails across different devices and platforms.
  • Email on Acid. Email on Acid offers a range of testing options, including spam filter testing, link checking, and design previews.
  • Campaign Monitor. Campaign Monitor includes an inbox preview feature that lets you see how your emails will look in different email clients.

How To Use Strikingly To Test Email Campaigns

Strikingly offers several features to help you test your email campaigns for better results. You can test different versions of your emails by sending them out to groups of subscribers to see which performs better. Strikingly's analytics dashboard also provides insights into how people interact with your emails.

Email Marketing Tools- Test on different groups

Image taken from Strikingly


Key Factors To Consider When Choosing Testing Tools

When choosing an email testing tool, there are several key factors to consider:

  • Ease of use. Look for a tool that is easy to use and doesn't require extensive technical knowledge.
  • Features. Consider the tool's features and whether they meet your needs.
  • Price. Make sure the tool fits within your budget.
  • Integration. If you use other email marketing tools, ensure the testing tool integrates with them.

Email testing and optimization tools are essential for improving the performance of your email campaigns. Using the best tools for email marketing and incorporating Strikingly into your strategy, you can create effective campaigns that drive results for your small business.


Email marketing tools are essential for any business to boost its online presence and increase sales. Choosing the right tool can make all the difference in the success of your email campaigns.

Strikingly is an excellent tool for enhancing email marketing strategies. It allows users to create stunning email templates and seamlessly integrate them with other automation and integration tools. With Strikingly, small businesses can create professional-looking emails to capture their audience's attention easily and in minutes.

Employing the best email marketing tools is essential for any company hoping to thrive in the modern digital environment. After going through the article, selecting the right tool shouldn’t be a task for you anymore.