how to drive traffic to your store and improve your conversion rate

All entrepreneurs worldwide have their objectives before building their websites. Some want a good source of income, whereas others want to make their business viral on social media. However, if we have a common denominator between these website owners, they all want to know ways of boosting their eCommerce traffic. If you do not know how to drive traffic to your store, your business website will go nowhere in today's competitive world. You can create the most beautiful website in the world, but it will be of no value if there is not a solid customer base at your disposal.

When you think about building your website, traffic is not the first thing that comes to mind. You have a lot of things to consider before considering your customer base. For example, you must create a quality website design, organize your content via a classic website layout, choose an ideal web host, etc. However, it is essential to note that the basis of a business's success comes from having decent website traffic.

Tips to Improve Website Traffic on Your Online Store

1) Never-ending Campaigns

If you have owned a shopping website before, you would know how easy it is to get attracted by the offers. For example, if you land on a website and a window pop up in your timeline that says “20% discount on the first order that you make”, you would be considering it. When you realize that many customers are on the same wavelength when it comes to your website, you are successful in bringing traffic to your online store. It doesn’t matter whether they go for your offer or not, just seeing a glimpse of your offer is all you need.

To know how to drive traffic to your store, you must involve discounts and coupons in your business plans. You can give discounts to the customers for completing a specific order limit, which would be helpful in customer retention. You can also provide coupons for those customers who mention your business website in their Instagram stories or other social media posts.

2) Eye-catching Elements

If you get to see some of your competitor's websites and how they use eye-catching elements, you will have an idea of how to drive traffic to your store. It shouldn’t just be about your customers coming to your platform, completing the purchase, and leaving. They should be mesmerized by how you organize your content so that they can look into other website sections they may not have planned for initially.

quality website elements

Image taken from Strikingly User’s Website

If you want to know how to drive traffic to your online store, you must make your website a source of attraction to your customers. Strikingly provides users with a drag-and-drop feature, which means you can click on a specific element and attach it to a specific part of your website design. Moreover, you can include a website logo on top of your landing page, which gives your platform an identity.

3) Social Media Influence

When it comes to your plans to increase eCommerce traffic, how can you ignore the influence of social media? Whether you want to promote your website content or increase your website traffic, social media’s influence will always be there as your friend. In today’s day and age, almost every business operation is influenced by social media. As a marketing person, you must understand that social media traffic is faster than search engine traffic.

strikingly facebook ad

Image taken from Facebook

Even though websites have evolved a lot, people still come to social media platforms more than them. If you want to know how to drive traffic to your store, you must prioritize social media traffic over website traffic. You can establish a strong customer base by using features like Facebook Ads, IG stories, and IG TVs. Don’t forget to use hashtags while promoting your content on social media. Strikingly helps you to attach social media platforms in the form of icons in the last section of your website, which creates a bridge between your website and that particular social media platform.

4) Help Influencers

Speaking of social media, you can use influencers to increase eCommerce traffic. For example, if you have just posted a video on your YouTube channel for the first time, worldwide audiences will likely not recognize it because of the lack of followers. This is where you can use YouTube influencers' help to promote your word. You can tell them to give a shout-out to your website on their Instagram story or the YouTube shorts.

As a marketing person, you must understand that influencers always have a particular following at their disposal. If some of their audience gets inclined to your website, there is nothing wrong with that. Therefore, you must involve the participation of influencers if you want to know how to drive traffic to your store.

5) Keyword Strategy

In today’s competitive world, no website can achieve its targets without an appropriate search engine optimization (SEO) strategy plan. For those unaware of this term, SEO strategies bring your website or a web page to the attention of Google. To implement relevant SEO strategies, you must choose the right keywords. Keywords play a part in your search engine rankings, and they must be studied carefully through various online tools, like Moz.

search engine optimization

Image taken from Strikingly User’s Website

If you want to know how to drive traffic to your store, you must prioritize SEO strategies comprehensively. Increasing your search engine rankings will only create more opportunities for increasing your followers. Strikingly provides them with an SEO checklist to make things for the website owners. This checklist involves all denominators, allowing them to optimize their website according to the search engine demands. For example, they must look into their title tags, meta descriptions, alt tags, headings, etc.

6) Content Marketing

When you look at how to drive traffic to your store. Regarding content marketing, it is a pretty straightforward conclusion that your platform is only as good as your website content. With effective content marketing strategies, your website will be more than a place where you display your selling products.

Even though online sales are your bread and butter, you cannot ignore the other factors that can make your website unique. For example, you can add blogs to your website to tell the audience about the experience while using a particular product. You can include images and videos in your blogs to make them look attractive. You can organize your product images in a beautiful layout so that everything is clear to your customers on the display screen.

7) Email Marketing

When you understand how to drive traffic to your store, you cannot leave out email marketing from your plans. Even though social media influence and SEO strategies have become marketing trends in the last few years, many people feel that email marketing is extinct. However, the reality is that email marketing is still pretty much part of companies’ plans around the world.

email marketing website

Image taken from Strikingly User’s Website

According to an article shared by Oberlo, 87% of marketers use email marketing to promote their content. On your Strikingly website, make sure you add a contact form to collect your customers' personal emails. After that, you can send your business emails to them. Don’t forget to include announcements or exciting news as part of your email content, or your customers will eventually become bored.

Check Website Traffic on Strikingly

If you have understood how to drive traffic to your store, you must start putting your plans into perspective. The first thing to do is to develop a quality website on Strikingly. Strikingly is a free website builder that provides users with all the necessary and innovative features to create a unique website for their business plans. All it takes is a few clicks, and your desired website will be in front of your computer screen.

google website analytics

Image taken from Strikingly

Once you implement all the above mentioned methods to increase eCommerce traffic, you can check out the results through the built-in website analytics provided on Strikingly. You will get information about the number of customers landing or leaving your website through website analytics. You will also get to know the countries in which your product performs at its finest. In technical terms, you will get an idea about your website's conversion rate and bounce rate.

Furthermore, you will also know about the website sections in which the customers prefer to stay for a longer period. As a result, you can check your customer behavior through built-in analytics.


Website traffic is one of the big aims of every marketing person worldwide. You cannot make your business plans flourish if you don’t know how to drive traffic to your store. Furthermore, your Google rankings are also massively dependent on the SEO strategies implemented on your online store.

We help you create a wonderful online store that catches customers' attention immediately. Strikingly provides you with all the eye-catching features that will help you in boosting your website traffic instantly. You can contact our Happiness Officers if you have problems using certain website features for your online store. With an exquisite online store on Strikingly, you can instantly fulfill your customers' expectations.