7 Must-Have Mobile Strategies For Your Business

Mobile devices have become an integral part of our daily lives, with over 5 billion people owning a mobile phone worldwide. In fact, mobile usage has surpassed desktop usage, making it crucial for businesses to optimize their websites for mobile devices.

What is a Mobile Strategy?

A mobile strategy refers to a comprehensive plan and approach businesses or organizations adopt to leverage the power of mobile technology and devices. It involves designing, implementing, and optimizing initiatives and tactics tailored explicitly for mobile platforms to achieve business objectives. A mobile strategy encompasses various aspects, including mobile app development, mobile website optimization, mobile advertising, mobile user experience (UX) design, and mobile marketing.

Developing a mobile strategy considers the increasing use of smartphones and tablets and aims to meet mobile users' evolving needs and behaviors. It focuses on delivering seamless experiences, engaging with the target audience effectively, and driving desired outcomes through mobile channels.

Key components of a mobile strategy may include:

• Mobile App Development

Developing mobile applications that offer value, functionality, and a user-friendly experience for customers. Mobile apps can provide personalized experiences, enable easy access to services, facilitate transactions, and enhance customer engagement.

• Mobile Website Optimization

Optimizing websites for mobile devices to ensure a responsive design, fast loading times, and easy navigation. Mobile website optimization aims to provide an optimal browsing experience for users on various screen sizes and operating systems.

• Mobile Advertising

Incorporating mobile advertising strategies, such as mobile display ads, in-app ads, and mobile search ads, to reach and engage with the target audience. Mobile advertising leverages the unique capabilities of mobile devices, including location-based targeting and interactive ad formats.

• Mobile User Experience (UX) Design

Focusing on creating intuitive and user-friendly interfaces for mobile applications and websites. Mobile UX design considers the limited screen space, touch interactions, and context-specific user needs to deliver seamless and enjoyable experiences.

• Mobile Marketing

Implementing mobile-specific marketing initiatives, such as SMS marketing, push notifications, mobile email marketing, and social media marketing optimized for mobile platforms. Mobile marketing aims to reach customers directly on their mobile devices and drive actions or conversions.

• Mobile Analytics and Measurement

Utilizing mobile analytics tools to track and analyze user behavior, engagement, and conversion metrics. Mobile analytics provide insights into user interactions, app usage patterns, and campaign performance, enabling data-driven decision-making and optimization.

• Mobile Security and Privacy

Ensuring the security and privacy of user data on mobile devices and within mobile applications. Implementing robust security measures and complying with relevant data protection regulations is essential to maintain user trust and protect sensitive information.

A mobile strategy is crucial in today's digital landscape, where mobile devices have become integral to people's lives. By embracing mobile technologies and adopting a strategic approach, businesses can effectively reach and engage with their target audience, drive customer satisfaction, and achieve their business goals in the mobile-first era.

In this article, we will explore the role of SEO in mobile strategies and why Strikingly is the best website builder for creating a successful mobile strategy.

Mobile Usage Stats

Mobile devices have become the primary source of internet access for most people around the world. According to recent statistics, there are over 6.6 billion smartphone users globally, and this number is expected to grow by 7.8 billion annually until 2028. Furthermore, studies show that over half of all internet traffic comes from mobile devices.

With the rise in popularity of smartphones and tablets, businesses need to optimize their websites for these devices. Mobile optimization ensures that your website is accessible and user-friendly on smaller screens with limited bandwidths. Failure to do so can result in poor user experience and low search engine rankings.

Strikingly: The Best Website Builder for Creating Mobile Strategy

Image taken from Strikingly’s Facebook Page

Strikingly offers an easy-to-use platform allowing businesses to create beautiful and functional websites optimized for desktop and mobile devices without any coding knowledge required. Strikingly is indeed recognized as one of the best website builders for mobile devices. Here are some reasons why Strikingly stands out in terms of mobile optimization:

• Responsive Design

Strikingly's templates and websites are built with responsive design principles in mind. This means that the websites created using Strikingly automatically adapt and adjust to different screen sizes and resolutions, ensuring an optimal viewing experience on mobile devices. The content, layout, and images dynamically resize and reposition to fit various screen dimensions, providing a seamless and user-friendly mobile experience.

• Mobile Editing

Strikingly offers a mobile editing feature that allows users to customize and optimize their websites specifically for mobile. With the mobile editing functionality, users can preview and make real-time adjustments to their websites, ensuring that the content, design elements, and features are optimized for mobile users. This capability empowers users to create and fine-tune their mobile presence effortlessly.

Strikingly Mobile App Featuring Mobile Editing

• Mobile App Integration

Strikingly offers integrations with popular mobile apps and services, enabling businesses to enhance their mobile presence. Integrations with services like Instagram, YouTube, and SoundCloud allow seamless integration of media content into websites, making it easy to showcase products, videos, and audio on mobile devices. This integration enhances the overall mobile experience and engagement for website visitors.

• Mobile Commerce

For businesses looking to sell products or services on mobile devices, Strikingly offers mobile commerce features. Users can set up online stores and integrate secure payment gateways, allowing customers to make purchases directly from their mobile devices. Strikingly's mobile commerce functionality ensures a smooth and optimized mobile shopping experience, facilitating conversions and customer satisfaction.

• Mobile Analytics

Strikingly provides built-in mobile analytics tools to track and analyze website performance and visitor behavior on mobile devices. Users can gain insights into mobile traffic, engagement metrics, and conversion rates. This data helps users understand how their websites perform on mobile and make informed decisions to optimize the mobile experience for their audience.

Strikingly's focus on mobile optimization, responsive design, mobile editing capabilities, app integrations, mobile commerce features, and mobile analytics makes it an excellent choice for individuals and businesses seeking to create mobile-friendly websites. With Strikingly, users can build websites that look great and deliver exceptional experiences across various mobile devices, ensuring they effectively reach and engage their mobile audience.

Responsive Design

When it comes to mobile strategy, responsive design is a crucial component. But what exactly is responsive design? It's a web design approach that allows a website to adapt and adjust its layout according to the device it's being viewed on. This means that whether someone is viewing your site on their desktop, tablet or smartphone, it will always look great and be easy to use.

Mobile Optimized Websites Created with Strikingly

Not only does responsive design improve the user experience for mobile users, but it also positively impacts SEO. Google has stated that they prefer responsive design over separate mobile sites because it makes it easier for their bots to crawl and index content.

There are numerous benefits of using responsive design for your website. First, you only have to manage one website instead of two (desktop and mobile versions). This saves time and resources while ensuring consistency across all devices. Additionally, responsive sites typically load faster than separate mobile sites because there's no need for redirects.

To optimize your site for mobile devices using responsive design, there are a few tips you should keep in mind. First, make sure your site's font sizes are large enough to read on smaller screens. You should also use high-quality images that won't slow down your site's loading speed. Finally, consider using hamburger menus or collapsible navigation bars to save space on smaller screens.

Mobile-Friendly Content

In today's world, mobile devices are the primary means of accessing the internet. Therefore, it is essential to create mobile-friendly content that will attract and retain users. Quality content is critical in a mobile strategy as it helps to keep users engaged and encourages them to return to your site.

Quality content is vital in developing a mobile strategy as it helps to build trust with your audience and establishes your brand as an authority in your niche. It also helps keep users engaged and encourages them to share your content.

Best Practices for Mobile Content

When it comes to creating content for mobile devices, it's essential to optimize it for the smaller screens, shorter attention spans, and unique user behaviors associated with mobile usage. Here are some best practices for mobile content:

1. Keep it Concise. Mobile users tend to need more time and attention spans. Keep your content concise, clear, and to the point. Use short paragraphs, bullet points, and subheadings to make it scannable and easily digestible.
2. Use Visuals Effectively. Incorporate visuals such as images, infographics, and videos to enhance your mobile content. Visuals can help convey information quickly and make the content more engaging. Ensure that the visuals are optimized for mobile devices and don't slow down the page load speed.
3. Prioritize Readability. Make sure your content is easy to read on mobile screens. Use legible fonts, appropriate font sizes, and sufficient spacing between lines and paragraphs. Avoid long sentences and complex jargon. Aim for a clean and visually appealing layout that allows for smooth reading on smaller screens.
4. Optimize Load Times. Mobile users expect fast-loading content. Optimize your mobile content for speed by reducing image file sizes, leveraging caching techniques, and minimizing unnecessary code or scripts. A fast-loading website or app ensures a positive user experience and encourages engagement.
5. Implement Responsive Design. Ensure your content is presented in a responsive design that adapts to different screen sizes and orientations. Responsive design allows your content to be easily readable and navigable on various mobile devices, including smartphones and tablets.
6. Incorporate Mobile-Friendly CTAs. Use clear and prominent call-to-action (CTA) buttons or links that are easy to tap on mobile screens. Make sure they stand out visually and clearly communicate the desired action you want users to take. Position the CTAs strategically within the content to optimize conversions.
7. Optimize for Mobile SEO. Implement mobile-friendly SEO practices to improve your content's visibility in mobile search results. This includes using mobile-responsive design, optimizing page loading speed, using relevant keywords, and providing a seamless user experience across different mobile devices.
8. Test and Iterate. Regularly test your mobile content across different devices and screen sizes to ensure it displays properly and functions as intended. Pay attention to user feedback and analytics data to identify areas for improvement and make iterative changes to enhance the mobile content experience.

Creating Content For Mobiles

Creating content for mobile devices requires a different approach compared to content for desktop or other mediums. Here are some key considerations when creating content specifically for mobiles:

1. Be Concise. Mobile users have limited attention spans and may be viewing content on smaller screens. Keep your content concise and focused. Break up long paragraphs into shorter, easily digestible chunks. Use bullet points, subheadings, and formatting to make it scannable and easy to read.
2. Prioritize Readability. Ensure your content is easy to read on mobile screens. Use legible fonts, appropriate font sizes, and adequate spacing between lines. Avoid long sentences and complex jargon. Consider using a responsive design that adjusts the layout and font size based on the screen size.
3. Use Engaging Visuals. Incorporate visually appealing elements such as images, videos, infographics, or GIFs to enhance your mobile content. Visuals can help convey information quickly and capture users' attention. Optimize the size and format of images to ensure fast loading times on mobile devices.
4. Optimize Load Times. Mobile users expect fast-loading content. When developing a mobile strategy, remember to optimize your content for mobile by reducing file sizes, compressing images, and minimizing the use of heavy scripts or plugins. Speed up load times to provide a seamless experience and prevent users from abandoning your content due to slow loading.
5. Make Navigation Intuitive. Simplify navigation for mobile users. Use clear menus, icons, and buttons that are easily tappable on small screens. Implement a logical flow and provide clear signposts to guide users through your content. Consider using a mobile-friendly hamburger menu or a sticky navigation bar for easy access to important sections.
6. Mobile-Friendly Call-to-Actions (CTAs). Incorporate clear and prominent CTAs that are easily clickable on mobile devices. Ensure that the CTAs stand out visually and are placed strategically within the content. Use concise and action-oriented language to drive user engagement and conversions.
7. Leverage Microinteractions. Microinteractions are subtle, interactive elements that provide feedback and enhance user experience. Incorporate simple interactions like swipe gestures, animated buttons, or progress indicators to make your mobile content more engaging and interactive.

Site Speed

When it comes to developing a mobile strategy and mobile optimization, site speed is crucial. Slow loading times can lead to high bounce rates and a decrease in user satisfaction. In fact, according to Google, 53% of mobile users will abandon a site if it takes longer than 3 seconds to load.

Site speed is not only important for user experience but also for search engine rankings. Google considers page speed as one of the ranking factors, which means that slow loading times can negatively impact your SEO efforts.

Key Factors That Affect Loading Times

There are several factors that can affect your site's loading times on mobile devices such as large images, unoptimized code, excessive use of plugins and widgets, and hosting server location.

Best Practices For Optimizing Site Speed

To optimize your site's speed for mobile devices, you need to focus on reducing the size of your images, minifying your CSS and JavaScript files, leveraging browser caching, reducing HTTP requests, and using a content delivery network (CDN).

UX/UI Design

When it comes to mobile optimization, UX/UI design plays a crucial role in providing a seamless user experience. UX stands for user experience, which focuses on how users interact with your website or app, while UI stands for user interface, which deals with the visual elements of your site or app.

UX/UI design is about creating an intuitive and engaging user experience. It involves designing interfaces that are easy to navigate and visually appealing. Good UX/UI design can help increase conversions and reduce bounce rates.

Importance of UX/UI for Mobile Optimization

Mobile users have different needs than desktop users, so it's important to create a mobile-specific design that takes these differences into account when developing a mobile strategy. A good mobile UX/UI design should be responsive, meaning it adapts to different screen sizes and resolutions.

Kip Solutions Template on Strikingly Mobile App

Tips for Improving UX/UI Design

To improve your mobile UX/UI design, you should focus on simplifying navigation and reducing clutter on the screen. Use clear and concise language in your text and make sure buttons are large enough to be easily clicked on a small screen.

Using Strikingly to Create Great UX/UI

Strikingly is an excellent website builder that offers many features specifically designed for mobile optimization, including responsive templates and drag-and-drop editing tools. With Strikingly, you can easily create a visually stunning website that provides a seamless user experience across all devices.

Local SEO

Developing a mobile strategy is not complete without considering local SEO. It is a crucial aspect of any mobile strategy. It involves optimizing your website to rank higher in local search results, making it easier for potential customers to find you when searching for businesses in their area.

Local SEO involves a variety of tactics, including optimizing your website's content and metadata for location-based keywords, creating and managing business listings on local directories like Google My Business, and building backlinks from other local websites.

Mobile users are often looking for businesses that are nearby or easily accessible from their current location. By implementing a strong local SEO strategy, you can increase your visibility and make it easier for these users to find you.

Best Practices for Local SEO

To optimize your site for local search, make sure to include location-based keywords in your content and metadata, create accurate and complete business listings on all relevant directories, and build high-quality backlinks from other reputable local sites.

App Development

Mobile apps have become an essential part of any mobile strategy. With the increasing number of mobile users, businesses are looking for ways to reach their audience through mobile apps. In this section, we will discuss the pros and cons of developing an app and alternative options for mobile optimization.

App development is the process of creating software applications that run on mobile devices such as smartphones and tablets. The development process involves designing, coding, testing, and launching an app on a specific platform.

Pros and Cons of Developing an App

Developing an app has its advantages and disadvantages. On one hand, it can provide a more personalized experience for users with features such as push notifications and in-app purchases. On the other hand, it requires more resources to develop and maintain than a mobile website.

Alternative Options for Mobile Optimization

If developing an app is not feasible for your business, there are alternative options for optimizing your site for mobile devices and developing a mobile strategy. One option is to use a responsive design that adjusts to different screen sizes automatically. Another option is to create a separate mobile website optimized specifically for smaller screens.

Conclusion

Developing a mobile strategy is crucial for any business that wants to remain competitive in the mobile world. A successful mobile strategy requires using responsive design, creating mobile-friendly content, optimizing site speed, improving UX/UI design, and focusing on local SEO.

Remaining Competitive in the Mobile World

With more people accessing the internet through their smartphones than ever before, it's important for businesses to develop a strong mobile strategy if they want to remain competitive in today's digital landscape. By prioritizing mobile optimization and staying up-to-date with the latest trends and technologies, businesses can attract more customers and stay ahead of the competition.

Finding the right website builder is crucial for developing an effective mobile strategy. Strikingly is one of the best website builders for mobile optimization because it offers responsive templates that look great on any device and tools that make optimizing site speed and creating high-quality content easy.

In today's digital age, having a strong mobile strategy is essential for any business that wants to succeed online. By following best practices like using responsive design, creating high-quality content optimized for mobile devices, optimizing site speed, improving UX/UI design, focusing on local SEO, and choosing the right website builder like Strikingly; you can attract more customers, stay ahead of your competitors, and be your own successful mobile strategy example.

You can do this with us today!