Shipping Strategy Hacks for Maximum Customer Satisfaction

· Building Your Site,Promoting Your Site,Entrepreneurship
Toy Delivery Van with Parcel Boxes

Shipping strategies are essential for e-commerce businesses to ensure customer satisfaction and success. Strikingly is a website builder that offers small businesses the tools they need to implement effective shipping strategies. This article will explore the best shipping strategies, including packing and handling, shipping options, communication, international shipping, and returns and refunds.

Importance Of Shipping Strategies For E-Commerce Businesses

Shipping strategies play a crucial role in the success of e-commerce businesses. Here are several key reasons highlighting the importance of shipping strategies:

  • Customer Satisfaction

Shipping is vital to the customer experience. A well-executed shipping strategy ensures timely delivery, accurate tracking information, and appropriate packaging, contributing to customer satisfaction. Meeting or exceeding customer expectations regarding shipping speed, reliability, and overall experience builds trust and loyalty, leading to repeat purchases and positive word-of-mouth.

  • Competitive Advantage

In the highly competitive e-commerce landscape, an effective shipping strategy can give businesses a competitive edge. Offering faster shipping options, competitive or free shipping rates and flexible delivery choices can attract customers and differentiate your business from competitors. A well-thought-out shipping strategy can become a unique selling proposition that sets your business apart and influences purchase decisions.

  • Conversion Rate Optimization

Shipping costs and options directly impact your shipping strategy because it affects the conversion rate of an e-commerce website. High shipping costs or limited shipping choices can deter potential customers from completing their purchases. On the other hand, transparent and affordable shipping options can improve conversion rates by reducing cart abandonment and encouraging customers to proceed with their purchases.

  • Operational Efficiency

Implementing a streamlined shipping strategy improves operational efficiency. By integrating shipping processes with inventory management and order fulfillment systems, businesses can automate shipping label generation, package tracking, and order processing. This reduces manual errors, saves time, and enables efficient order fulfillment, improving productivity and reducing costs.

  • Cost Management and Profitability

Shipping strategies impact the cost management and profitability of e-commerce businesses. Shipping costs, including packaging materials, carrier fees, and fulfillment expenses, can significantly impact profit margins. Businesses can minimize shipping expenses and increase profitability by negotiating favorable shipping rates with carriers, optimizing packaging sizes, and implementing cost-effective fulfillment processes.

  • International Expansion and Market Reach

An effective shipping strategy is crucial for businesses targeting international markets. This includes understanding international shipping regulations, customs procedures and optimizing shipping options for different regions. By offering reliable and cost-effective international shipping, businesses can expand their customer base, reach new markets, and tap into global opportunities.

  • Brand Reputation and Customer Trust

The shipping experience contributes to a brand's reputation and customer trust. Consistently delivering orders on time, providing accurate tracking information, and handling any shipping-related issues promptly demonstrates professionalism and reliability. Positive shipping experiences build trust and enhance the overall perception of your brand, leading to customer loyalty and positive reviews.

Shipping strategies are of utmost importance for e-commerce businesses. They impact customer satisfaction, provide a competitive advantage, influence conversion rates, improve operational efficiency, manage costs, facilitate international expansion, and contribute to brand reputation. E-commerce businesses can enhance the overall customer experience, increase sales, and achieve long-term success by developing a well-defined shipping strategy and continuously optimizing shipping processes.

Packing and Handling for Customer Satisfaction

When it comes to shipping strategies, packing and handling are crucial for ensuring customer satisfaction. The best shipping strategies always prioritize the safety and security of products during transit. Here are some effective shipping strategies to consider:

1. Use quality packing materials

Using high-quality packing materials is essential for protecting items during shipping. This includes sturdy boxes, bubble wrap, and packing peanuts. Investing in quality materials can minimize the risk of damage or breakage during transit.

Fighting Pretty Care Package


2. Include a personalized thank you note

Adding a personal touch to your packaging can go a long way in boosting customer satisfaction. Consider including a handwritten thank you note or a small gift with each order. This shows your customers that you value their business and appreciate their support.

3. Double-check products for accuracy

Before sending out any orders, make sure to double-check each item for accuracy and completeness as part of your shipping strategy. This includes verifying product quantities, sizes, colors, and any other specifications requested by the customer.

4. Secure packaging for product safety

Finally, ensure your packaging properly to prevent any damage or loss during transit. Use strong tape to seal boxes securely, and consider adding fragile stickers or warning labels where necessary.

Shipping Options for Maximum Convenience

In order to provide the best shipping strategies for your e-commerce business, it's crucial to offer multiple shipping options. This allows customers to choose the best shipping method for their needs and budget. You can also cater to different customer segments and their preferences by offering different shipping strategies.

Allow Customers to Track Their Orders

Another effective shipping strategy is allowing customers to track their orders. This provides peace of mind and transparency, as customers can monitor the progress of their shipment and anticipate its arrival. Providing estimated delivery dates is also key, as it helps manage customer expectations and prevents disappointment or frustration.

Offer Free Shipping

Offering free shipping promotions is another way to incentivize customers to make a purchase. This strategy can be used strategically, such as for orders over a certain amount or during a limited-time promotion.

Free Shipping Coupons from Strikingly Simple Store

Free Shipping Coupons from Strikingly Simple Store


Provide Estimated Delivery Dates

Estimated delivery dates help set realistic expectations for when the package will arrive at its destination, reducing anxiety and uncertainty on both sides of the transaction.

Offer Free Shipping Promotions

Free shipping promotions are an excellent way to incentivize potential buyers who may be on the fence about making a purchase by eliminating one of the most common objections - high cost of shipping fees - and increasing the perceived value of the purchase.

Implementing these effective shipping strategies increases customer satisfaction and loyalty, resulting in a successful e-commerce business.

Communication for Customer Clarity

Communication is a crucial aspect of any shipping strategy. It helps build customer trust and confidence, leading to repeat business and positive reviews. Here are some ways to ensure clear communication with customers:

1. Send confirmation emails upon receiving orders

After a customer places an order, it's necessary to send them a confirmation email to let them know that their order has been received and is being processed. This email should include the order number, items purchased, shipping address, and estimated delivery date.

Email Templates for Strikingly’s Simple Store

Email Templates for Strikingly’s Simple Store


2. Provide shipping updates and tracking numbers

Customers appreciate being kept in the loop about the status of their orders. Providing regular shipping updates and tracking numbers in your shipping strategy allows them to monitor their packages' progress and anticipate delivery dates more accurately.

3. Respond to customer inquiries promptly

Promptly responding to customer inquiries shows that you value their business and are committed to providing excellent customer service. Ensure your contact information is easily accessible on your website so that customers can reach out with questions or concerns.

4. Address shipping concerns before they escalate

Even with the best shipping strategies in place, issues can arise occasionally. It's essential to address any concerns or complaints quickly before they escalate into larger problems that could damage your reputation or result in negative reviews.

International Shipping for Global Reach

Expanding your e-commerce business globally requires a different shipping strategy. Here are some best shipping strategies for international shipping.

  • Research international shipping regulations

Before you start selling internationally, research the regulations and restrictions of the countries you plan to ship to. This will help you avoid any legal issues that may arise.

  • Use accurate and detailed product descriptions

When shipping internationally, it's vital to provide accurate and detailed product descriptions. This will help customs officials understand what they are inspecting and reduce the likelihood of delays or rejections.

  • Consider customs fees and taxes

Customs fees and taxes can be a significant expense for customers when buying products from another country. Be transparent about these fees upfront, so customers are aware of the total cost before they make a purchase.

  • Offer multilingual shipping and customer service options

To cater to global customers, offer multilingual shipping options and customer service in different languages. This will help customers feel more comfortable making purchases from your website.

Returns and Refunds for Customer Assurance

Returns and refunds are an inevitable part of e-commerce, but they can also be an opportunity to build customer loyalty. You should not shy away from these but rather, include them when you develop your shipping strategy.

Developing a clear return policy is essential for customer assurance. Make sure to clearly state the conditions for returns, such as the timeframe and condition of the product.

Offering free return shipping (when feasible) is a great way to show customers that you value their satisfaction. This can also encourage hesitant customers to make a purchase, knowing they can return it without additional cost.

Providing easy return procedures is crucial for customer convenience. Make sure that customers know how to initiate a return and what steps to take. This can include providing a pre-paid shipping label or offering drop-off locations for returns.

Processing refunds quickly and efficiently is key to maintaining customer trust. No one likes waiting weeks for their money back, so make sure that your refund process is streamlined and timely

Create Your Ecommerce Website with Strikingly and Ship Anywhere

Strikingly’s Facebook Cover Image

Image taken from Strikingly’s Facebook Page

Creating an e-commerce website with Strikingly and setting up shipping options is a straightforward process. Here's a step-by-step guide to help you:

Visit the Strikingly website and sign up for an account. You can choose a free plan or select a premium plan that offers additional features and customization options.

Step 2: Choose an E-commerce Template

Select an e-commerce template from Strikingly's library. These templates are designed specifically for online stores and provide a foundation for your e-commerce website.

Step 3: Customize Your Website

Use the intuitive drag-and-drop editor to customize your website. Add product pages, customize the design, and create categories for your products. Tailor the website's colors, fonts, and layout to match your branding.

Step 4: Add Product Listings

Start adding your products to your website. Include product images, descriptions, pricing, and any additional information you want to display. Strikingly provides options to showcase product variations, such as different sizes or colors.

Step 5: Set Up Shipping Options

Navigate to your Strikingly dashboard's "Store" section. Under "Settings," you'll find the "Shipping" option. Click on it to configure your shipping settings.

Step 6: Choose Shipping Methods and Zones

Within the shipping settings, you can set up various shipping methods and zones. Strikingly allows you to create multiple shipping options based on factors like location, weight, or flat rates. Define shipping zones based on the countries or regions you want to offer shipping to.

Step 7: Define Shipping Rates and Rules

Specify shipping rates for each method and zone. You can set up flat rates, weight-based rates, or calculate shipping costs based on carrier rates. Adjust the rates to ensure they align with your desired pricing strategy and account for any handling or packaging fees.

Step 8: Test and Preview

Before launching your e-commerce website, test the checkout process to ensure that shipping options and rates are applied correctly. Preview your website across different devices and browsers to ensure it displays correctly and functions smoothly.

Step 9: Launch and Promote Your Website

Once you're satisfied with the website and shipping settings, make your website live by publishing it to your desired domain. Start promoting your online store through various marketing channels, such as social media, email marketing, and online advertising, to drive traffic and sales.

Step 10: Monitor and Optimize

Continuously monitor your e-commerce website's performance using Strikingly's analytics tools or integrate with third-party analytics platforms. Track sales, conversion rates, and customer feedback. Use this data to optimize your website, shipping options, and overall shopping experience to improve customer satisfaction and maximize sales.

By following these steps, you can create an e-commerce website using Strikingly and set up shipping options to effectively manage the shipping process for your online store. Strikingly provides an intuitive platform that simplifies the process of launching and managing your e-commerce business.


We encourage all e-commerce businesses to implement these effective shipping strategies to ensure customer satisfaction and drive success. By using quality packing materials, offering multiple shipping options, communicating clearly with your customers, researching international regulations when necessary, and developing clear return policies with easy procedures for refunds or exchanges – you can build trust with your customers which is essential in building long-term relationships with them.

But is there a right shipping strategy? It always depends on what your business can provide and what your customer needs.

Build a site with us today and start shipping!