There’s a lot of talk about whether it is worth spending time and money producing a YouTube marketing video for your sales campaign. There have been numerous examples of businesses that have taken off solely by marketing on YouTube. YouTube marketing software that helps analyze every aspect of YouTube marketing strategy has been booming ever since the video hosting platform began to host ads and perform third-party marketing.
Yet many businesses across the globe seem to doubt or are even unaware of the power of YouTube marketing. It’s not just about posting a video and expecting people to start buying your products left, right, and center. Like every other sales and marketing strategy, you will need to plan the entire YouTube marketing campaign and execute it accordingly. Also, you will need to monitor your video marketing campaign to know if it's going according to plan or not.
This article will discuss the marketing benefits of YouTube and give you some trending tips on building your YouTube marketing campaign.
Perks of YouTube Marketing
If you can make YouTube videos and market your products, you can build an entire empire over a few years. How is that even possible, you ask? Here are some points that explain why YouTube marketing has so much hype.
1. Attract Organic Customers
Videos are one of the best sources of organic leads, as you don’t need to put in extra effort to market them. Apart from having paid YouTube ads, you can upload videos on YouTube that market your products and services along with a value proposition that your video offers. Your videos can show up in organic google searches as videos are more likely to appear as search results than images and text.
2. Establish Global Audience Base
YouTube is the world’s most sought-after video streaming platform. It is a hub for various businesses to try and reach out to their audiences. Marketing on YouTube gives you unlimited reach at almost no cost. If you are consistent with your YouTube marketing strategy, you can tap this global resource and build an empire of subscribers throughout the world. The most important barrier to YouTube marketing is language. But even so, if your content does well to attract the English-speaking crowd, you will be reaching out to almost 10 million people. Adding closed captions can increase the reach of your Youtube marketing videos.
3. Generate Potential Leads
This is one of the most significant advantages of YouTube marketing in terms of promoting sales. Like Google, people use YouTube as a search engine, except that it searches for video content. If someone clicks on your video talking about various types of photography equipment, they are most probably interested in buying it. Adding a link in the video description that leads to your website can direct qualified traffic to your website. This can massively increase the chance of a sale as the visitors may intend to buy your products or services.
4. High Conversion Rate
When you compare the 3 forms of content generally consumed online (video, text, and audio), videos are more likely to be viewed than the others. If you plan a marketing campaign that looks to introduce a new product or service in the market, videos are more likely to give you the best reach. Combine this with the benefits of YouTube marketing, and you are bound to experience a high conversion rate on each of your YouTube marketing campaigns.
5. YouTube AdSense
We have told how YouTube marketing is effective in driving organic traffic. Paid promotions are by far the best YouTube strategy you can use to boost your marketing campaign and, in turn, the sales. Like Facebook and Instagram, YouTube can target audiences based on various parameters. You can target ads for a specific gender, age group, user base, location, and a lot more. Unlike ads on TVs or radios that are purely organic, YouTube’s AdSense distributes the content to audiences that follow similar content on YouTube. Hence, reaching the best leads around the world, which otherwise, would not be possible.
Best Ways to Improve YouTube Marketing
Increasing your reach on YouTube does not have one straight path. You will need to simultaneously apply numerous strategies to witness the true potential of YouTube in driving your sales and marketing campaign. Check out these Youtube marketing tips that help businesses boost their sales.
1. Short Videos are the Trend
When you plan a YouTube marketing strategy, you will need to decide the run time of your video. A study by emplifi has shown that YouTube marketing videos under 2 minutes are the most viewed. Almost 50 percent of all the videos viewed on YouTube were under 2 minutes. Thus, making an elaborate marketing video explaining why audiences should buy or use your product will probably bore your target crowd. Also, YouTube ranks videos based on complete viewership. If your video is stopped halfway, YouTube will automatically start ranking it lower than similar videos that have been viewed till the end.
People love to associate themselves with a brand. The value of your YouTube marketing videos can drop drastically if it appears to come from a random source. Instead, if you built your channel around a brand instead of your IT guy’s profile, your audience will more likely subscribe and click the links in the descriptions. This can be the difference between home videos for a garage sale and a professional YouTube marketing campaign. It would be best if you reflected your brand throughout your YouTube channel to stick with audiences. Organizing your YouTube channel can also work wonders in terms of increased viewership and recommendations.
How you design and brand your YouTube strategy is only the entry point into mainstream YouTube marketing. At its core, it is the content that makes everything happen. Thus, you need to produce quality content that engages your audience right till the end. But it’s not enough that you merely post amazing videos. It would help if you were consistent with your work to build a credible fanbase and convert them into loyal customers. YouTube is loaded with features that not only let you target your posts but also time them. At a bare minimum, you will need to post at least one video every month, or your audience might even forget your channel exists. If you can manage a frequency greater than this, especially in the range of 1 every week, your YouTube marketing strategy is bound to be the talk of the town.
Generating regular content is crucial to building a strong YouTube marketing campaign. But you also need to know if your video is effective to draw the attention of your target audience. YouTube does well in terms of analytics as it provides comprehensive data that can help you reach valuable conclusions about your YouTube marketing strategy. With YouTube, you can do much more than just seeing how many people have viewed your videos. YouTube allows you to accurately monitor aspects such as the audience retention rate, click-through rate, people who completely watched the video, and at which point they stopped watching. This type of data will help you fine-tune content according to your target audiences and let you remodel your sales strategy to push the right product to the right customer.
Annotation is a special feature in YouTube that lets you add important links or buttons to the video. This might be a link to another video, a subscribe button, or a social media handle that you can visit to get more information about the product. You can go a step further and put in fun stuff like humorous interjections, comments, facts, and other engaging content that helps in keeping audiences engaged with your video. You can use two types of annotations: a speech bubble that allows you to input audio files. The second type is where you can add links. Here you can put in all kinds of links from playlists, newsletters, fundraisers, etc. Using annotations can increase the YouTube video’s appeal while making it attractive as a lot is happening on the screen.
Building a YouTube marketing campaign will require you to put in a lot of thought and effort if you want to see it reap the rewards. But your YouTube marketing strategy can only take you as far as getting audiences interested in your product or service. You cannot sell directly through YouTube marketing. You will need a website that lets visitors inquire about products and talk to customer support services before purchasing.
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