If you have a business and you want to entice more customers to your website, you need a stunning and attractive landing page.
A landing page is a great way to persuade your visitors to perform an action, build your online presence and generate more sales. A good landing page will tell your customer what to do when they arrive at your website. Your customers will be able to know where to go and where to find the product that they wish to buy.
Building a landing page can be very tedious, especially if you want to create a landing page using HTML/CSS or WordPress. However, there is a better way to go about it. There are several landing page builders that you can choose from.
In this guide, we will talk about some of the best free landing page builders out there. Before we dive deep, let’s discuss what a landing page builder is.
Are you ready? Let’s get started!
What is a Landing Page Builder?
A landing page is a single-page website that has one Call of Action, which includes an offer, contests, or a sign-up form. The landing page is where a customer will land when they click on Google ads, via organic traffic, or any other campaigns through online social media platforms like Instagram, Facebook, and more.
A landing page builder can be used to make your landing page user-friendly and easy to navigate. Aside from that, landing page software can help businesses to create a targeted and customized landing page with stunning templates that can persuade customers to generate more sales. The aim of creating a landing page is to help you drive more leads that will turn to potential customers. Unlike a homepage, a landing page is built to convert. If you plan to learn how to create one, there are a series of landing page examples online that you can get inspiration from.
How to Choose the Best Landing Page?
You can create your landing page using HTML/CSS or WordPress. However, this needs you to have technical knowledge before you can use them. Fortunately, there are several landing page builders that you can use to create a stunning landing page. You can also make use of some landing page inspirations to get started.
Before you choose a landing page builder to use for your business landing page, you need to consider some things. Here, we will talk about the features you need to look for in the best landing page builder.
- Number of Landing Pages
When choosing a landing page builder that you can use to build your landing page, ensure the landing page builder does not restrict the number of landing pages that you can build.
- Template Design
Another thing you should consider when choosing a landing page builder is the kind of free landing page templates that the builder features. One of the reasons why you are trying to build a landing page is to optimize your conversion rate. This can be possible when you design an attractive and stunning landing page that will entice your potential customers.
- Email Marketing Integration
When choosing a landing page builder, you should check if it has an email marketing integration feature. Your landing page builder should be able to integrate or sync with your email provider. Aside from that, landing page builders should also offer features like list segmentation, custom form field and many more.
- Reporting and Analytics
It’s important that you are able to understand your customer behaviour. With this, you will be able to know how you can persuade them to perform an action on your page. So before you choose a landing page builder, ensure you can use it to track conversion, visits, A/B test results, button interaction, and more.
- Branding Features
Another feature that landing page builders should have before you consider using it is a branding feature. When you choose a landing page builder, you should be able to use it to customize every section of your landing page. You should be able to use the page builder to customize your domain name, favicon, logo, SEO tags, and more.
- Integrated A/B Testing
Testing and optimizing your landing page is one of the great ways that you can use to increase your conversion rate. If you choose a landing page builder that has inbuilt A/B testing features, it will save you time and money.
- Multiple User Account
If you would love to open multiple user accounts, then you should ensure the page builder you’re choosing comes with multiple user accounts features, It should also include a team collaboration tool so your team can work together seamlessly.
- Custom Code
If you would like to add a custom code such as a custom script or Google Analytics Tracking to your landing page, then make sure the landing page builder you want to choose has the option.
Other features that you should consider include
- Built-in Pop-up tools
- Advanced design features
- Landing page reviews
- Editor ease of use
- Live chat
- Google AMP and many more
What are the Benefits of Using a Landing Page Builder?
There are tons of benefits that you stand to gain when you should consider using a landing page builder. In this section, we will discuss a few benefits.
- Goal-oriented Results
Generally, a landing page builder will make your visitors think about the only thing you want them to. With a landing page builder, you don’t need to have technical knowledge before you can build your landing page.
Additionally, it will help you catch your visitor’s attention and drive their focus on your products. Impressively, most of these landing page builders have pre-designed templates that you can use and edit to fit your preference.
- A/B Testing
As a business owner that has a landing page, you cannot do without A/B testing. This is paramount to test-run every aspect of your landing page before you publish it online.
You need to be able to determine the decrease or increase in your landing page conversion rate.
A/B testing will let you know which aspect of your landing page you need to update or improve to get the best result.
And one of the benefits of using a landing page builder is that most of them usually comes with an inbuilt A/B testing feature. So you won’t need to spend extra cash to purchase a tool for monitoring your landing page.
- Attractive Templates
If you want your landing page to entice potential customers, it must be appealing and user-friendly. Most landing page generators feature stunning templates that will attract your targeted audience. One impressive thing about the best landing page builders is that you will be able to edit these templates to fit your business requirements.
With a leading landing page builder like Strikingly, you will get a top-notch landing page that will appeal to your targeted audience and persuade them to take certain actions on your business page.
Here as you can see, Strikingly features tons of website templates that you can choose from.
Strikingly template ranges from business to company, personal, blog, organization, and more,
- Easy of Use
Using a landing page builder is easy and straightforward. You don’t need technical knowledge or expertise before you can use a landing page builder like Strikingly. It is a graphical user interface landing page building platform. All you need to do is follow the instruction and take advantage of the inbuilt features.
For instance, Strikingly comes with an inbuilt drag and drop editor, where you can choose your desired widget and other functions to include them on your landing page.
What are the Top 5 Landing Page Builders?
You will find tons of landing page builders that you can choose from. However, if you want to get the best results, you need to choose from the best. Here, we will discuss the top 5 landing page builders that you can choose from.
Strikingly is among the best landing page builders that you will come across on the internet. When it comes to amazing inbuilt features, Strikingly has a lot of them that you can try out for your landing page.
Using Strikingly as your preferred landing page builder comes with several advantages.
One of the advantages of using Strikingly as your landing page builder is the availability of impressive templates that you can choose from. Some of the templates that you can choose from include Business, Blog, Company, Portfolio, Personal, and many more.
Additionally, Strikingly is easy to use. All you need to get started is to create your free account, and you’re good to do. To register at Strikingly, you need to supply information such as first name, password, and email address. Then you click the “Get Started. It’s Free” button to complete the registration process.
Some of the in-built features that you will have access to with Strikingly editor include
- Audience List: You can use this feature to grow your customer base by collecting signups and forms from your site. Additionally, you can use it to send custom emails and newsletter to your customer from the Strikingly dashboard.
- Live Chat: Strikingly also have the Live Chat feature, which you can add to your landing page. It’s important that you provide a means for your customers to reach out to you in case they have one or two questions to ask. With a live chat function, you can reach out to your customers in real-time. This is a great way to increase lead generations.
- Membership: With Strikingly, you can allow visitors on your site to create an account and become a member.
- Contact Forms: You can also add custom forms to your landing page. With this, you will be able to gather information from visitors.
Impressively Strikingly also gives you the opportunity to add custom code to your site. The landing page builder also has a feature that allows you and your team to collaborate seamlessly.
Strikingly also allows you to add the domain to your site. Strikingly can also integrate with social media platforms and popular marketing apps, Mail Chimp, Google Analytics, and more. If you want to have access to more features, you can upgrade your account to Pro.
As a starter, you can choose our Free plan at $0 which you can use for as long as possible. If you want to access more features, you can opt-in for the Limited Plan which costs $12/month, or the Pro plan for $20 monthly.
Leadpages is another top landing page builder that you can use to create a stunning landing page for your business.
Leadpages offer several features that you can include on your landing page. These range from over 160 stunning templates to unlimited pages, and more. One downside of Leadpages is in their design and their page editor are more difficult to use.
Some amazing features that you will have access to include:
- A/B testing
- You can integrate your website with WordPress
- Mobile responsive web templates
- Coming soon pages
- Social media integration
- Has plugins for page design and form creation
Unbounce is one of the best website builders in existence. Unbounce will help you create a stunning landing page that will entice your visitor, and turn them into paying customers. The website builder offers impressive features that will help you build your own and test your landing page faster with no stress.
The platform also features dynamic keyword insertion that allows you to change the keyword on your landing page and change it according to the user search queries.
Unbounce can also sync with popular marketing apps like Campaign Monitor, WordPress, Mail Chimp, and many more.
Some of the key features include:
- Easy to use drag and drop feature
- Over 125 AI-powered and mobile-responsive templates
- Dynamic keyword insertion
- Tools for lead generation
- Custom domains
- Client management and multi-user management
- Sticky bars
As a starter, you can choose their Launch plan at $80 per month. The Optimum plan costs $120 per month, the Accelerate plan costs $200 per month, while the Scale plan costs $300 per month.
Impressively, you can test run the site with the 14-day trial, so you can know if it aligns with your landing page requirement.
Ucraft is another incredible landing page builder that you will come across in your search for the best landing page. Like other landing page builders that we have mentioned, Ucraft also offers impressive features such as drag and drop, logo maker, and other designing tools.
Additionally, Ucraft offers access to impressive and user-friendly pre-customized templates. You can edit the template to fit your business goals. The landing page building platform offers free domain on all pricing plans.
Also, Ucraft lets you integrate with popular tools like Intercom, Google Analytics, Zendesk Chat, and more.
One disadvantage of using Ucraft for your landing page design is that you will have access to limited features if you subscribe to their lowest tier subscription package.
Ucraft key features include:
- Drag and drop
- SEO app
- Team app
- Designer tool
- 24/7 Live chat support
As a starter, you can choose their Pro WWebsite plan at $10 per month. The Pro Shop plan costs $21 per month, and the Unlimited plan costs $69 per month.
You can test run the site using the free website package, however, you will have limited access to limited.
Landingi is another top landing page builder that you can try out for your small business. To use Landingi, you don’t need any IT or technical skills.
The landing page creator makes it easy for you to build, publish and optimize your landing page.
It offers some incredible features like marketing support, drag and drop, and more.
Some key features include
- Drag and drop
- A/B split testing
- In-built Web Analytic Tools
- Paid Quality Score Optimization
- Organic Rank Optimization
- Integrates with tools like Mail Chimp, Hubspot, and more.
If you are just starting with Landingi, you can opt-in for the Create Plan that costs $55. Or, you can opt-in for the Automate Plan that costs $79. If you want to have access to all the features offered by Landingi, you can opt-in for the Agency Plan, which costs $149. You should choose the pricing plan based on your business needs.
Ready to create your landing page? Create an account today with Strikingly!