Are you currently at a time in your life where you’re right at the edge of growth but are still working through a few chunks before a formal expansion? Imagine a small but growing business trying to keep up with the new influx of needed products but maybe overloaded and are struggling to keep up with the workflow. If this sounds familiar to your type of business or your personal brand, then it may be the time to consider offloading some of the work and pursue the art of white labeling.
The two concepts of white label and private label are practically interchangeable, but it simply means taking a product or service that exists in business practice. A retailer then rebrands it, markets, and distributes the said product as their own as agreed by both the original product or service manufacturer and the “bigger name-brand.” This may also be referred to as Business Process Outsourcing, where the practice of services being outsourced but they wear the “white label”.
In the digital world, this essentially means providing a service to an agency or company that will take all the creative rights and privileges of the service to its clients as their own. White label is a good business model for wantrepreneurs looking to start their own venture, but they may not have the resources to develop a product or service of their own. To white label products are commonplace in marketing and web development agencies that help their clients build websites. Web developers can take a white label website builder and create white label sites according to client specifications.
A white label website itself is a website built by a third-party for another web designer or company and then supplies the same white label websites to their client. The white label designer then adds the middle company’s branding assets to the website he designed, attaching all creation credit to the middle company.
Strikingly, for example, offers one of the best white label website builder solutions in the industry, featuring reseller packages at discounted prices. It is ideal for startups, digital agencies, freelance web designers, and media providers who need a faster and easier way to design and develop content for their clients without the exorbitant startup price tags. Learn more about the potential costs of website building here.
Image taken from Why Did the Chicken?
Who Opts to White Label and Why?
As mentioned, the short answer is startups or growing businesses that don’t have time and resources to update their site. But there can be more to it than that - there are nuances to why a white label solution is preferable, even a smarter decision, and we can walk through a few of these scenarios below:
- Optimizing workflow
Picture a growing digital marketing company that started with only a handful of services but are now looking to expand their offers during a surprise peaking quarter. They’re not in the position to hire new staff - or don’t necessarily need to take on new talent. To white label becomes a smart solution to offload some of what they need to complete - both for current and upcoming; to catch up with the growth while maintaining their expected quantity and quality.
The use of a free white label website builder is applicable for marketing agencies that are looking to offer a full suite of digital marketing solutions. It is one effective hack for companies who are starting to see a demand from clients but may not have the resources or staff. More often than not, the white label website is offered in a bundle along with content management and development services.
Additionally, choosing to use a platform with good white label web design templates from the get-go also saves many individuals who can’t afford a web designer’s professional fees. You can go through catalogs of responsive templates that fit the most out of your current needs, add your branding assets and product on there, and it’ll be good to go. This would technically be a temporary but quick and easy solution until such time you’re ready and able to expand.
- Leaving it to the experts
If you have no time nor resources to deal with creating or editing your website properly, then choosing to white label might be the wisest decision you have to make once while you continue to focus on keeping your brand and business moving as intended. This does not mean learning how to use the platform to build something that works for your interest. Instead, it is giving a trusted designer an idea on what to do on their white label website, and how to make it fully functional.
- Becoming the experts
For small digital agencies and freelance website designers, capital is always a concern before getting their foot through their industry. If you’re a one-man shop and do not have the bandwidth to take on website design work from scratch, but you see a demand for it, choosing a robust and responsive white label website builder is a great choice.
You don’t have to invest in infrastructure and creating your own content management platform because all the tools will be available for you under your selected site builder to make as many white label sites as you need. As the white label expert, your job is to ensure that your work fully accomplishes your client’s specifications. You must make it fully labeled and optimized for your client. Include the correct plugins, apps, and SEO features to meet and improve business website processes.
Perks of Creating White Label Website
Building your own white label website has tons to offer you. For starters, the following are the best reasons why you should start engaging in the world of white label web design for starters.
- Strong Branding
White label website gives way to stronger branding for your business. Building your own can assure your clients that everything they see on your white label website is yours and no one else's. Designing a white label website gives you the power to customize your own logos, white label website design layout, pamphlets, social media accounts, and many others and include it on your white label website.
- Time Savvy
Technology makes almost everything easily done in just a short period of time. Building a white label website makes it easier for you to reach your target audience and accomplish your short-term goals. You wouldn't be spending too much time creating different marketing plans and finding ways to share them with your audience. Design a white label website, post your contents, connect it to your other websites, and voila! You're almost at the peak of your goals.
Strikingly not only helps users build their dream websites but also guides them on how to reach a wider audience.
- Offers More
Website building isn't just website building. It's all about how you do what you do and why you are doing it.
Building a white label web design can give you the power to offer more to your audience. You are not just building a bridge between you and your market, but also giving them more reason to choose you among the others. By having a white label website design, you can now offer them various features and additional services like membership and VIP consultations.
Strikingly ensures that every website being built will serve as a bridge connecting the website owner and its audience. It is packed with the right tools like how to create membership options for your white label website.
Image taken from Bryan Fusco
How Do You White Label a Website?
Strikingly does not have a white label option but is a user-friendly site builder and most beginners find it easy to manage their own portfolios and ecommerce websites. We do have a reseller and affiliate program for those who would like to resell their websites.
If you want to white label as a digital agency, you become the middleman between a free white label website builder and your client. You basically rebrand the site builder and put up your own branding assets on it, customizing the website according to your client’s specifications and sell off this service as your own.
When choosing a white label website builder, the cost will be a crucial deciding factor. Find a reseller program that matches your cost expectations but do not settle for anything less in terms of quality. As a designer, you will probably have adopted a particular style for creating websites. Check out the site templates offered under Strikingly to see if our designs match your own. In this way, it would be easier for you to use our templates and customize them to reflect your unique brand.
This is one of the reasons why the platform has a strong reseller and affiliate program. For a service provider, you want to make sure that you don’t leave your clients clueless about managing their website after you do the handover. Strikingly’s intuitive interface allows you to easily create client logins and provide website management training if your client wants to handle his or her own content management work moving forward.
Customer support is also very important. You must be provided with a good number of support options in case you or your client runs into an issue during website development and management. Strikingly offers 24/7 support for all accounts along with a very informative knowledge base, so you’ll always have answers when you need them.
Whatever you pursue, resist the idea that resorting to white labels - or opting for someone to do it for you, is not copping out. For a project to be successful in the shortest amount of time, it’s better to bet on working smarter than working harder. Some businesses prefer to white label because they can push their brand as they own it, essentially owning up to the platform. Others may want to avoid white labeling because they want to establish trust and be transparent when their website is “Powered by a Website Builder.”
This is mostly a matter of preference or perception. Either your brand can benefit from a white label, or would do better as a platform created by you. Or, it will be a start for establishing credibility faster with your clients through a recognizable brand, including transparency with how you’re managing your business’s public platforms.
The option to white-label isn’t for all, but it’s a potential solution for the right combination of circumstances and preferences. However you carry out and support your growing business, you have to offload what you can. Remember to never scrimp on quality and consistency. You are the one who knows your brand and business the most. Even the best designers won’t be able to see your plans the way you do.
Best white label website builder to inspire you to create your own this 2021
Now that you're done getting to know the basics of white labeling websites, let's make it more interesting.
Below are some of the best white label website builders that can give you a better view of how a white label website should look.
- Weebly for Web Designers
- The Squarespace Developer
- IM Creator PRO
Ready to start your own web design business? Log into your Strikingly account now and build something today!