If you think the internet is a space for younger people who are more technologically savvy, think again. With the wealth of information available on the web, we think that the ability to blog and create a website transcends age. As long as you’re open to new challenges, it is possible to create mature blogs and even earn a little income from sharing your wisdom and ideas with an older audience.
Age is not the issue
When you look through social media and see more content created by and for millennials, it’s easy to mistakenly think that the landscape is dominated by younger generations. This doesn’t necessarily mean that there’s no space for older generations in this realm. Blogging knows no age or gender. If you’re into writing and creating content, it doesn’t really matter how old you are. As long as you have great quality content and an awesome idea to share, there’s sure to be an audience for it.
With the internet becoming an indispensable part of our daily lives, it’s common for people to rely on it for information about virtually everything they can think of. Mothers turning to blogs and online communities for parenting advice, senior citizens looking for new hobbies to try in retirement or middle-aged adults researching investment ideas - these are all potential audiences that you can target for mature content you intend to create. Where there is a blog, there’s sure to be a group of readers looking to consume the content. The key is in creating material that they will want to pay attention to.
It’s not as difficult as you think
With over 3 million users all over the world, Strikingly has seen a lot of different types of websites grow and achieve success mostly because of the hard work and sheer dedication of the people behind them. The key is to make sure that our website builder is user-friendly and intuitive enough for even baby boomers to understand. We have simplified the website creation process to enable middle-aged and seniors to set up their own mature-blogs and create mature posts in a few minutes.
With the right kind of website building tools, you don’t have to learn how to write or read programming language to build a website. You can now focus on writing mature posts that your target audience will enjoy reading.
Turn your blog into an income generating side-hustle
Monetizing your blog allows you to earn a little income while doing the things you enjoy. The key is to plan your content carefully and learn more about your target audience. By understanding the information needs of your readers, you will be able to serve them content that they will want to consume. This will translate to an increased potential for your blog to attract traffic and, in turn, generate income through a number of ways. These are just some of them.
1. Affiliate Marketing
Affiliate marketing continues to become one of the most effective ways to monetize mature blogs. This is particularly applicable to websites that are just starting out and do not have a product or service to sell. All you need to do is to write content according to the guidelines of a particular affiliate program. For instance, if you have a parenting blog, you might want to sell affiliate educational toys, books or children’s vitamins. There are a lot of affiliate programs that you can participate in but the idea is to choose a product or service that you are particularly confident about in order to create honest content that your audience will appreciate.
2. Paid ads
Google Adwords is another way to earn passive income while blogging. By adding Adsense into your Strikingly website, you are allowing Google to post targeted ads on your site for visitors to see. This is basically like selling billboard space or ad space on your site and earning a profit from clicks.
With that being said, your mature blog should attract a significant amount of traffic to be able to earn a profit from Google Adsense. To display paid ads on your site, you need to sign up for a Google Adsense account, add the script to your website and wait for the ads to show up. You don’t have much control over the ads that will be displayed on your pages but they are most likely related to the content that you are making.
3. Product reviews
Once you have built a significant follower base, you can also earn money from doing product reviews or sponsored posts. Just like affiliate marketing, it is highly recommended that you agree to sponsorships from products and brands that you trust and that which you can also recommend to your audience. You are at risk of losing credibility if you do product reviews for the sole purpose of earning a profit out of your readers.
4. Create an ebook or teach a course
Another way to monetize your mature blog is to create gated content such as an ebook or an online course. For example, if your blog targets parents with young children, you might want to create an ebook that is relevant to them - a parenting book or a book on Montessori activities for toddlers. You might also want to create member’s only content through Strikingly’s membership feature. Add exclusive video tutorials on raising plants, potty training, cooking, stocks trading or any other subject that might interest your audience.
It’s never too late to build your web presence. Create a mature blog with Strikingly today.