8 Website Design Trends to Watch Out for in 2023

In today's fast-paced digital age, keeping up with the latest trends in web design is essential for anyone who wants to create a new website or update an existing one. With new website design trends emerging every year, it can be challenging to stay on top of what's hot and what's not in the world of web design.

But fear not! we're going to explore the top 8 website design trends that you need to know about in 2023.

Staying Up-To-Date With Website Design Trends: The Why

If you're wondering why it's so important to stay up-to-date with the latest website design trends, the answer is simple: your website is often the first point of contact that potential customers have with your brand. A poorly designed website can quickly turn people off, leading them to look elsewhere for what they need. On the other hand, a well-designed website that incorporates the latest web design trends can help you stand out from the crowd, make a great first impression, and keep visitors engaged for longer.

In this article, we'll be discussing the latest web design trendsetters set to dominate the digital landscape in 2023. From mobile-first design to augmented reality, these website design trends will help you create a website that looks great, performs well, and keeps your visitors coming back for more.

Are you ready to explore the wonderful world of website design trends? Let’s do this!

Web Design Trend #1: Mobile-First Design

The first website design trend that we're going to discuss is mobile-first design. As the name suggests, mobile-first design involves designing your website for mobile devices first, and then scaling up for desktops and tablets.

Red Paper Plane - Mobile-First Design

Image taken from Strikingly

Why is mobile-first design such a crucial web design trend in 2023? For starters, more people than ever are accessing the internet on their mobile devices. In fact, mobile devices account for over 59.16% of all internet traffic. That means that if your website isn't optimized for mobile devices, you could be missing out on a huge audience.

Responsive Design Principles

Mobile-first design goes hand in hand with responsive design principles. Responsive design means that your website can adapt to different screen sizes and resolutions, providing a seamless user experience no matter what device your visitors use.

Impact Of Mobile-First Design On User Experience

Mobile-first design's impact on user experience isn't just about making your website look good on mobile devices. It's also about improving the user experience. By designing for mobile devices first, you're forced to focus on the most critical elements of your website, such as clear navigation, fast load times, and easy-to-read content. When your website works well on mobile devices, it's likely to work well on desktops and tablets too, leading to a better overall user experience.

If you're looking to stay on top of the latest web design trends in 2023, mobile-first design should be at the top of your list. By designing with mobile devices in mind, you can create a website optimized for how people are accessing the internet today.

Web Design Trend #2: Minimalism

In 2023, the minimalist design approach is another web design trend that's set to continue to dominate the digital landscape. Minimalism is all about stripping away the clutter and creating a website that's simple, clean, and easy to use.

When it comes to minimalism in website design, less is definitely more. Minimalist websites tend to have a lot of white space, simple typography, and a limited color palette. They also use simple, unobtrusive navigation menus and avoid unnecessary animations or graphics.

Benefits Of A Minimalist Design Approach

One of the key benefits of a minimalist design approach is that it can make your website more user-friendly. By eliminating distractions and focusing on essential elements of your website, you can create a more streamlined and intuitive user experience. Minimalism can also make your website faster and more responsive, which can positively impact SEO and user engagement.

Ben Keene - Tribewanted Showing Minimalism Web Design Trend

Image taken from Strikingly

Many websites are already embracing the minimalist design trend with great success. Some notable examples include Apple, Dropbox, and Strikingly. Strikingly is a great example of how a minimalist design approach can be used effectively in website building. Their templates and design tools allow users to create simple, yet elegant websites that are easy to navigate and aesthetically pleasing.

If you're looking for a web design trend that can help you create a stylish and user-friendly website, minimalism is definitely worth considering in 2023.

Web Design Trend #3: Dark Mode

Dark mode is a web design trend that has been gaining popularity in recent years, and it's set to become even more prevalent in 2023. Dark mode involves using a dark color scheme for your website instead of the traditional light background.

Dark mode has a number of benefits for both users and website owners. For users, dark mode can reduce eye strain and make reading content in low-light conditions easier. It can also help to conserve battery life on mobile devices. For website owners, dark mode can be a way to differentiate your website from competitors and create a unique visual experience for your visitors.

Technical Considerations For Implementing Dark Mode

Implementing dark mode on your website does require some technical considerations. For example, you'll need to use CSS media queries to detect whether the user's device has dark mode enabled, and then adjust the colors of your website accordingly. You'll also need to ensure that all of your website's elements, such as images and videos, are compatible with dark mode.

Some websites already using dark mode effectively include YouTube, Twitter, and Reddit. These websites use dark mode to create a more immersive and visually appealing experience for their users. Strikingly has also embraced dark mode with their website builder, allowing users to create stunning websites with a sleek and modern look.

If you're looking for a web design trend to help your website stand out and provide a better user experience, dark mode is worth considering in 2023. Just consider the technical requirements before implementing them on your website.

Web Design Trend #4: Voice User Interface (VUI)

Voice user interface (VUI) is a web design trend that's been growing in popularity in recent years. VUI involves designing websites that can be navigated using voice commands instead of traditional input methods like typing or clicking.

The benefits of VUI are numerous. For users, it can provide a more intuitive and natural way of interacting with a website, and can be especially useful for people with disabilities that make it difficult to use traditional input methods. For website owners, VUI can help to improve accessibility, increase engagement, and differentiate your website from competitors.

Technical Considerations For Implementing VUI

Implementing VUI on your website requires some technical considerations. You must use a VUI platform or service that can interpret and respond to voice commands, such as Amazon Alexa or Google Assistant. You also need to ensure that your website's content and functionality are compatible with VUI and that users can easily navigate your website using voice commands.

Some websites already using VUI effectively include Domino's Pizza, which allows customers to order pizza using Alexa, and the British Heart Foundation, which uses VUI to provide CPR instructions.

Web Design Trend #5: Personalization

In today's digital world, users expect personalized experiences when they visit websites. Personalization involves tailoring a website's content, layout, and functionality to the specific needs and preferences of individual users.

Web Design Trend

The importance of personalization for users cannot be overstated. It can help to improve engagement, build loyalty, and increase conversions by providing users with relevant and useful content. It can also make users feel valued and understood, which can lead to a more positive perception of your brand.

Methods For Implementing Personalized Experiences On Websites

There are many methods for implementing personalization on websites. One popular approach is to use data such as user behavior, demographics, and location to customize the content and layout of a website. Another approach is to offer personalized recommendations or product suggestions based on user interests or previous purchases.

Some websites already using personalization effectively include Amazon, which uses user data to provide personalized recommendations, and Netflix, which offers personalized content based on user viewing history. Strikingly also offers personalization features for its users, including the ability to customize content based on visitor location and device type.

If you want to stay ahead of the latest website design trends in 2023, personalization is definitely one to watch out for. When you provide personalized experiences for your users, you can improve engagement, build loyalty, and increase conversions.

Web Design Trend #6: Micro-Animations

Micro-animations are small, subtle animations that used to enhance user experience on a website. These animations can include hover effects, loading animations, and button animations, among others.

Micro-animations can add an element of interactivity and playfulness to a website, without being too distracting or overwhelming. They can also help to guide the user's attention and provide visual feedback, making the user experience more engaging and intuitive.

Benefits Of Using Micro-Animations

There are several benefits to using micro-animations in website design. For one, they can help make a website feel more dynamic and modern, which can improve user engagement and perception of your brand. They can also help to communicate important information more effectively, such as indicating when a button has been clicked or when content is loading.

Many websites are already using micro-animations to great effect. For example, Mailchimp uses a subtle hover effect on its call-to-action buttons, while Airbnb uses a loading animation to keep users engaged while content loads. Strikingly also offers a range of micro-animation options for its users, including animation effects for buttons, images, and more.

Micro-animations are definitely a trend to watch out for in 2023 if you want to keep your website design fresh and engaging. Small, subtle animations make your website feel more dynamic and interactive, providing users with a more engaging and intuitive experience.

Web Design Trend #7: Immersive Design

Have you ever visited a website and felt like you've been transported to a different world? That's the magic of immersive web design. This design trend has been gaining popularity and is set to dominate the web design industry in 2023.

Immersive design aims to create a digital environment that mimics a real-life experience, making users feel as if they are part of the content. It's about creating a visually engaging experience that allows users to interact with your content in a more engaging way. Immersive design includes elements like virtual reality, 360-degree video, augmented reality, and more.

Benefits Of Using Micro-Animations

But what are the benefits of immersive design? Well, first and foremost, it's an excellent way to create a memorable experience for your users. By immersing them in your content, you can leave a lasting impression that will keep them coming back for more. Additionally, immersive design can increase user engagement, as it encourages users to explore your website and interact with your content in a more meaningful way.

There are many ways to incorporate immersive design into your website, and some websites have already done it masterfully. For example, Strikingly has been using immersive design in its website builder by allowing users to customize their website in a more engaging way. Another example is The New York Times, which has been using 360-degree video to immerse users in their news stories.

Immersive design is still an emerging trend, and there's a lot of room for experimentation. However, incorporating immersive design elements into your website can create a unique and unforgettable experience for your users.

Web Design Trend #8: Augmented Reality (AR) and Virtual Reality (VR)

If you're looking to create an experience that will truly immerse your users, AR and VR are the way to go. AR overlays digital images onto the real world, while VR creates an entirely digital experience. Both are incredibly powerful tools for creating interactive, engaging content.

AR and VR are still in their relative infancy when it comes to web design, but they're already showing tremendous potential. By using AR and VR, you can create experiences that truly transport your users to another place. Whether you're creating a virtual tour of a museum or a product demonstration that users can interact with, AR and VR allow you to create something truly unique.

Technical Considerations For Implementing AR And VR On Websites

While AR and VR are incredibly powerful tools, they do require a bit of technical know-how to implement. To create an AR experience, for example, you'll need to use an AR development kit to overlay digital images onto the real world. Similarly, to create a VR experience, you'll need to create a 3D environment that users can interact with.

Some websites are already using AR and VR to create incredible experiences for their users. For example, the IKEA Place app uses AR to allow users to visualize furniture in their homes before they buy it. Similarly, the Lexus AR Play app allows users to build and customize their own virtual car. As AR and VR continue to become more accessible, we're sure to see even more incredible uses of these technologies in web design.

Strikingly and Website Design Trends

If you're a website design trend enthusiast, you'll be pleased to know that Strikingly, a popular website builder, keeps up with the latest and greatest in web design trends. Strikingly offers an array of modern, responsive templates that can be customized to fit your needs. Their templates are mobile-first and minimalist in design, making them perfect for keeping up with the latest web design trends.

Strikingly and Website Design Trends

Image taken from Strikingly

Strikingly regularly updates its templates and features to ensure that its users can incorporate the latest website design trends. For instance, they offer a dark mode option that you can easily toggle on and off for your site, making it easy to keep up with this latest trend.

Many Strikingly users have taken advantage of the platform's modern templates and features to create websites that are both visually stunning and user-friendly. From minimalist designs to immersive experiences, Strikingly users have implemented many of the latest web design trends effectively. Check out some examples of websites created on Strikingly that use website design trends effectively.

Whether you're looking to keep up with the latest website design trends or simply want to create a modern and visually appealing website, Strikingly has got you covered.


Phew! That's a lot of trends to keep up with, right?

You can give your website a fresh, modern look that will impress your users and keep them coming back for more if you implement at least a few of these website design trends on your website.

What are you waiting for? Take a look at your website and see where you can incorporate some of these new website design ideas. Whether you're starting from scratch or just looking to update your current site, there's always room for improvement.

Strikingly Landing Page

Image taken from Strikingly

At Strikingly, we're dedicated to staying on top of the latest website design trends so that our users can create beautiful, effective websites that stand out from the crowd. Sign up for our platform today and start exploring all the possibilities that website design has to offer. Your users will thank you for it!