Logo Design Trends

One of the first things that people notice about your company or product is your brand logo. It is the very first impression they get of what you represent, what your tastes are, and what you are capable of doing. This is why logos should be designed intricately, considering every small detail. Logo design trends should definitely be taken under serious consideration by businesses.

It is also important to make sure that you are looking at the latest top logo design trends, and not some logo design trends whose days of glory have already passed or those that have been overused. The masses may have considered acceptable, or ‘cool’ last year might be considered offensive today. Trending logo designs are constantly evolving, and you as a business owner need to keep up with the trends to survive in the highly competitive market.

a stylish brand logo on a website

Image taken from Strikingly user’s website

This post is dedicated to the top logo design trends that are becoming popular in 2022. If you are a business owner of any kind, this will help you to choose the best logo design in accordance with what you want your organization to stand for.

Top 10 Logo Design Trends in 2022

Listed below, you will find the trending logo designs of 2022.

1. Vertically Elongated Logos

This is one of the logo design trends that is a shock to many, making a comeback in 2022. Vertically elongated logos were part of the top logo design trends back when companies like Maserati and NBC started in the early 1900s. However, they soon went out of style when this logo design was replaced by their brighter, colorful versions. People have realized in 2022 that they can be ‘modern-looking’ and still be vertically elongated!

2. Layered Logos

This design makes the primary and central part of the logo more prominent by giving it multiple opaque reflections behind it, mostly in different shades of the same color. Adidas is a typical example of this trending logo design, but they do so with black. Previously, this and other such logo design trends had been too overused and were eventually forgotten. But after a break, it is coming back this year, gaining more and more attention every day.

Adidas logo

3. 3D Logos

When the 3D logos first came out, with companies like Warner Bros also jumping onto the bandwagon, it was considered too ahead of the times. It did not really fade away, but it did not gain enough traction to become the best logo design or part of the top logo design trends. Now the world is ready for it. It’s now the right time for 3D logos to become more popular, and in 2022, the world is prepared to accept 2D logos that have a 3D effect in them.

A 2D logo with a slight 3D effect in it on a website built on Strikingly

Image taken from Strikingly user’s website

4. Logos With Gradients

For a layman, this logo design is basically just a logo with many colors. But for a professional whose job is to design logos, such logo design trends are a magnificent opportunity to create a masterpiece. Using your online tools and software, logos with gradients can be made by playing with any particular color palette of your choice. You can produce a somewhat shaded design with clear-cut differences in the color shades on different parts of it. The iTunes logo is a perfect example of such a logo!

5. Monogram Logos

This is among the simplistic logo design trends that never really go out of trend, but its popularity often varies. HBO is the best success story for using this type of logo design. Monogram logos are just bold black letters written together in a simplistic form to easily readable logo enhance your brand identity.

6. Hand-Drawn Logos

Some logo design trends do not stay trendy for long periods because people don’t know how to apply them to their logos correctly. People go overboard with their drawings, and the logos end up looking like a scribbled mess. It is important to remember that the logo cannot be too intricately drawn to easily gain attention. The hand-drawn nature is simply meant to add a more personal touch to whatever your business stands for.

7. Outlined Logos

Outlined logo design trends are similar to the monogram. The difference, however, between the two is that outlined logos have thin outlines and not thick or bold boundaries. An example can be found in the Viceroy Hotels logo. In fact, the last three trending logo designs can be considered similar in their simplicity with one or two differences between them, as follows.

  • Monogram logos are bold, and the letters are very prominent even from afar.
  • Outlined logos have thin outlines, and the empty white spaces between the letters help make the outlines noticeable.
  • Hand-drawn visual branding elements ‘should’ also be simplistic, the only difference being that the outlines are not computerized and hence, not as straight or steady. They can be thick or thin.

8. Lowercase Letter Logos

Lowercase logo design trends help give the logo a bit of an informal look - just the right amount, so they humanize your business and do not intimidate the customer. It is essential to carefully walk the line between what’s professionally acceptable and unacceptable when making logos with lowercase letters.

9. Animal Logos

Contrary to the layman's popular belief, animals can be the main face of your organization, even if the products or services you are selling have nothing to do with animals. Making them a part of your logo is trendy due to the emotional value they add. Animal logos can be made into an entire brand personality for future advertisement campaigns.

an animal logo on a website

Image taken from a Strikingly user’s website

10. Differing Letter Thickness Logos

There is a lot of room to play around with when it comes to this trending logo design. It is an extensive trend which is basically the act of giving the same lines or letters differing widths in your logo. This way, they can fit into each other in innovative ways and give them a very memorable look.

differing-letter-thickness logo

Image taken from a Strikingly user’s website

Adding a Logo to a Strikingly Website

Strikingly is a website building platform that allows you to add your custom brand logo to your site. Like all our other user-friendly tools, this feature is also simple to use. Whether you are using our free or paid plan, you must upload your logo to your website so that your site visitors can identify your website theme with your brand. The other colors you use on your web pages should blend together with your brand colors. Also, keep in mind all the logo design trends discussed above before finalizing the logo to upload on your site.

To add a logo to your Strikingly website, all you need is to access your editor page and follow these steps.

  1. Depending on the template you are using, you’ll be able to see ‘Add Logo’ somewhere on your home page. Find it.
  2. When you put your cursor on it, the small ‘Edit’ button will appear. Click on it.
  3. A small tab will open with an ‘Upload’ space on it.

how to add logo in the Strikingly editor

Image taken from Strikingly

  1. Your logo needs to be saved on your computer to be uploaded here. Click ‘Upload’ and browse your computer files to find your logo. You can also use the drag and drop feature in the opening window.
  2. Your logo will be instantly uploaded and inserted into the ‘Add Logo’ space.

If you don’t like the logo's position, you may select a different website template. All our templates are responsive and have varying page layouts. We allow customization of the layouts to a certain extent so that you don’t need to change your template for every little change you need to make. But suppose the overall appearance and position of the header, footer, logo, or other content elements are appealing to you. In that case, you can switch to another website template to use one that best suits your preferences.

The important thing is that your logo should be placed in a prominent enough position and size to be more visible to your site visitors. You would neither want it to be too large or too small, nor too opaque or too transparent. Our templates usually provide the ideal position and size for you to insert your logo appropriately.

Concluding Remarks

By applying the logo design trends to your company’s logo, as discussed in this post, you can have a competitive edge over other players in your industry by appearing like a professional and well-established brand. Organizations that keep up with the changing marketing trends in all aspects of business can win over more customers over others and grow their sales exponentially.