It isn’t a secret that starting a vlog has become a popular and entertaining format in the past decade. Considering how easy it is to make and how entertaining it is to share on multiple social media platforms, making videos has become a dream for today’s generation. Whether you own a Tiktok account or a YouTube channel, people produce creative videos from time to time. So, why should you leave yourself behind in the pecking order?

It is never too late to stun the world with your videography skills. In no time, you can see your video on the trending list. However, if you want to start videos from today, there are many questions to answer for you. Do you require any investment to attract viewers? Should you undergo filmmaking courses before making online videos? Should I create a website to publish my videos daily? If you have all of these questions, you couldn’t have come to a better blog than this.

What is a Vlog?

If you want to create an online presence, it is important to know what is vlogging. It is defined as a film that features an individual’s perspective in real life. The average time of this video is around five to ten minutes. Its name originates from combining two words i.e., blog and video. In simple terms, it is the video version of a blog. You can express your thoughts about anything, even if you have nobody else in the video.

If required, you can team up with your friends and families in the video to ensure that your video gets displayed to the worldwide public. By uploading your videos on YouTube, you can conduct paid advertisement campaigns, which generate a huge number of followers and views. Even if the users don’t follow your social media account, the video will be displayed to them randomly. It is important to note that you are the main source of attraction in these videos.

Strategies to Create a Successful Vlog

1. Determine Your Niche

When you start the process of how to vlog, the first step involves you determining your niche. It may be the most challenging step in the entire procedure. As we have seen the rise of YouTube in recent years, the video makers have exploited different ways to rise to the public’s demands. However, when creating your first-ever video, it is vital to make a video related to your niche. For example, you cannot include sports hashtags and talk about eCommerce.

It is essential to talk about a topic that is trending worldwide. For example, thousands of videos have been made in the last two years related to the COVID-19 pandemic. Consequently, you shouldn’t hesitate and share your thoughts about the pandemic's impact on your life. Similarly, if there is a new product in the market and you have purchased it, you can talk about its uses and benefits from your own experience.

2. Know Your Platform

The most fundamental thing about video-making is that you should trust an effective platform to support you in this professional career. The most common platform for vlogs is YouTube. Daily, we see thousands of videos getting published on that platform. Even though DailyMotion has also improved in recent years, YouTube remains the benchmark in video-making. Apart from the video, you can also include vital hashtags to ensure that your video attracts a wider public.

strikingly website builder

Image taken from Strikingly

Similarly, you can also use effective website builders, such as Strikingly, to support your video content. Strikingly enables you to add YouTube videos to your website so that the audience recognizes your hard work. The number of videos you want to add is totally upon you. However, you must note that you cannot upload the video directly from YouTube.

3. Competitor Analysis

There can be a possibility that you can be struggling with video-making or identifying an appropriate niche for your video. For a vlogger, the best solution in this regard is competitor analysis. Trust me when we say this, watching your competitors producing formidable videos doesn’t hurt, especially if you are a beginner. Suppose you have created a video website on Strikingly and find it difficult to find an appropriate logo. In that case, you can look at other websites and identify your best website logo.

competitor website logo

Image taken from Strikingly User’s Website

If someone makes a video and is successful with it, they feel that they know everything and don’t need any more advice related to video-making. This is a suicidal approach and harms the person in the long run. Therefore, you must be humble and look at the videos that your fellows are producing. At the end of the day, there can be a possibility that you would need to collaborate with them to promote your video.

4. Strong Brand

Whether you are a beginner or a pro, it is all about managing your brand appropriately. If you think like a brand, all of the provided vlogging tips will become beneficial for you. Creating a strong brand will only bring positive results to your YouTube channel. How wonderful will it be when people search your YouTube channel’s name in the search engine? The standout thing related to brand management strategies will be the website logo.

strong brand website

Image taken from Strikingly User’s Website

The most important thing to note is that your personality should speak like a brand. When you create a video, it is not just about having confident body language, it is also about delivering relevant content. You must have the quality of delivering content and interacting with the audience. For example, you can ask questions within your video to keep your audience engaged. Or, you can share relevant links in the video description so that the audience can have a roadmap after watching your video.

5. Follow Your Passion

When you decide to make your vlog, it is about following your passion. There are no shortcuts to becoming a pro in this career, just like in life. You have to work your way to the top and expect to have roller coasters along the way. Once you turn your passion into a business, you will achieve your destiny.

6. Collaboration with Others

As we have said previously, doing competitor analysis will give you a chance to look at those vloggers with whom you can potentially collaborate in the future. For online collaboration with others, you should remove the factor of “jealousy” within your system. For example, if a YouTuber has created a video that has generated ten times more views than you, you should appreciate them rather than feel salty about it.

If you are a beginner, you can start by becoming a follower of your future collaborator. You can subscribe to their channel and be updated about their video content. Once that person recognizes you in the audience, your job is done, and they will waste no time ensuring that you get up in the ranks with them. You can also tell your collaborator to share your videos on their social media accounts or put them as their story.

Upload YouTube Videos on Strikingly.

Like many platforms that you would know, Strikingly also ticks the box for you to add YouTube videos to your website. Strikingly fully believes that if entrepreneurs want to make an online presence for themselves, they should make vlogs right away. As you go through your social media channels today, you will see many trends. Whether the video is entertaining or straightforward, users know how to share their video content with a worldwide audience.

Strikingly provides its website makers with an opportunity to add YouTube videos to their website. However, it is essential to note that we only encourage video providers from Embedly. To upload a YouTube video on your Strikingly website, you should undergo the following steps:

upload youtube video

Image taken from Strikingly

  1. Get your video URL from YouTube
  2. Go to Strikingly’s website editor and click on “Add New Section”
  3. Click on “Image and Gallery” before going to the “Gallery” section
  4. Go through the section and click on “Add Videos”
  5. Paste your video URL and click on “Save”


You may think that there are many inspirational vloggers on social media today. They all give you the impression that there is no harm in starting a career such as this. After all, it is never a bad idea to tell the world how you are in real life. It won’t be long before you attain subscribers and views if you have a strong personality.

strikingly youtube video

Image taken from YouTube

At the end of the day, we have shared all these strategies for your betterment. No matter how many strategies we share, your passion, interests, and objectives are about your niche. If you believe that making videos is the best form of self-expression, you should pick Strikingly and create a website related to it. Creating your website will allow you to add to your brand personality. So without delaying it any further, get your free account on Strikingly today and stun the world with your video-making skills.