marketing budget

If you are in the process of creating a company, there will come a time when you will require necessary tools at your disposal, such as marketing services, eCommerce products, and a marketing budget plan. There are too many companies worldwide that disregard the importance of customer service. Instead, they prioritize bringing a large chunk of the audience to their platform. Attracting visitors to your website is one thing, but making them stay on your website for a long time is another.

For example, if your audience has a mean age of 70, there is no point talking about social media marketing. The concept of social media isn’t something they are familiar with, and it will just be a waste of time talking about it with the old users. Once you have an appropriate marketing strategy, you can consistently invest time in your business budget.

Importance of Business Budget

1. Online Presence

The biggest and the most important thing related to the marketing budget plan is the online presence. If you have an appropriate marketing plan, there is no way that the customers won’t recognize the effort that you put in. One of the important ways to use in this regard is infographics. You can ensure that your design comes out neat and tidy by adding infographics. Rather than going for the website content all the time, visuals and graphics can be that crucial factor of a positive online presence.

You can also have a particular portion of your business budget for paid advertisement campaigns. Strikingly believes that the best way of creating an online presence is to build a business website. By creating a business website, you can add high-quality eCommerce images and product descriptions to satisfy the customers. Moreover, you can also add multiple payment gateways to ensure that your customers do not hesitate in the buying procedure.

2. Target Market

One of the most aspects of a sample marketing budget is understanding the target audience. If you can interpret the target market's demands, your business is guaranteed to succeed in the long term. Before building a business budget, you must be aware of the competitive field surrounding you. By understanding your position concerning your competitors, you can create strategies to match them.

Competitor analysis enables you to determine why your competitors are good and why you are lagging behind. There are many analysis tools on the internet to highlight the strengths and weaknesses of your competitors. These tools will help you bridge the gap with your competitors and also help in generating successful outcomes based on your budget plan.

3. Data Analysis

Just like is the case with many businesses worldwide, your business plan would also be incomplete without data analysis. When you understand how to create a marketing budget, you will also be told how critical data analysis is. If you neglect your database or do not update it frequently, you will probably kill off or eliminate all of your marketing strategies. According to a report, 72% of the established companies believe that data quality issues harm your credibility as people stop trusting your services.

doing data analysis

Image taken from Strikingly User’s Website.

All the business decisions are usually data-driven. If your data is old-school or not up to the standard, you will not be able to take the necessary steps in the evolution of your business. The same report also states that 64% of the businesses provide inaccurate data, which eventually fails to create an ideal customer experience. A huge number of companies trust their data while making their business decisions. Data cleaning should be done consistently within your business operations. By having trustworthy data, you will be better equipped to make decisions.

Things to Consider While Creating a Business Budget

1. Sales Cycle

If you consider a sample marketing budget, you will look into an established sales funnel in its breakdown. You must opt to do the same with your business budget and generate effective outcomes. The sales funnel is one of the crucial aspects surrounding a business budget as it helps you to understand where you should be investing your money and the areas where you should avoid doing so. Most importantly, the sales funnel is a procedure that your customers must go through in order to become paying customers.

If we elaborate further, a sales funnel has four stages shown below:

  • Awareness
  • Consideration
  • Decision
  • Action

In the awareness stage, your audience is made aware of the problem if it is identified. Now, it is up to the audience to look for solutions. After that, they consider all the options they have at their disposal i.e. consideration stage. In the decision stage, the companies look at the companies that offer the best solutions. In the last stage, the customers get attracted to your business and start making purchases.

2. Business Objectives

If you consider every marketing budget plan, they all have one thing in common i.e. they have established business objectives. When you create a business website on Strikingly, you can discuss those objectives in the section for a mission statement. Once you create your business objectives, you should never disregard them and stick by them at all costs.

website mission statement

Image taken from Strikingly User’s Website

By creating business objectives, you will know what you want to achieve from your business plan. This will also allow you to create a budget to meet those business goals. When creating your objectives, make sure that they are smart and precise. By creating business objectives, you will be in the position to:

  • Earn huge online sales
  • Achieve huge leads
  • Gain subscribers
  • Gain brand awareness

3. Quality Website Content

Content marketing strategies may also have a role to play in your marketing budget strategies. When we talk about a marketing plan budget, one of the biggest talking points is the online ranking. A considerable amount of investment is given to the maintenance of the Google ranking of a business website. One of the ways to maintain your Google ranking is by creating high-quality website content.

website blog section

Image taken from Strikingly User’s Website

Once you create quality content, you can use search engine optimization (SEO) strategies to bring value. If your visitors recognize the hard work you have put in regarding your website content, there is no reason they won’t return to your website to go through your new content again. Once you create strong website content, there is no cost for publishing it live on the internet. Whether you create a blog website or use your YouTube channel, publishing content doesn’t have any costs.

4. Social Media Status

use social media

Image taken from Strikingly User’s Website

Alongside the Google ranking, another factor that plays a huge role in your marketing budget plan is social media. If you have a strong social media following, it won’t be hard for you to promote your business without any cost. If you have any interested followers, they will communicate directly with you about your business plans and long-term strategies.

5. Professional Website

If you consider any marketing budget template, you will realize that a strong professional website is the bread and butter of most business plans. In this regard, you must not think otherwise and rely on an effective website builder, such as Strikingly. As discussed before, a strong professional website adds a different dynamic to your online presence. You can show your visitors the different eCommerce products, blogs, and call to action (CTA) buttons by creating a business website.

strikingly website template

Image taken from Strikingly

Strikingly helps you create a professional website within a couple of clicks. The best thing about websites developed on Strikingly is the web design. You don’t need any strong academic degrees to prove your worth in web designing. Strikingly enables you to create a web design without writing a single line of code. We also ensure that our website templates are mobile-friendly so that the website traffic coming from mobile phones doesn’t get discarded.


The world of eCommerce and marketing isn’t a walk in the park for every entrepreneur. Many marketing people haven’t had success because they have too much to look at. One of the things they seem to struggle with is the business budget. When we refer to a marketing plan budget, you must know that you are not the most important player in the field. You also have competitors to consider and ensure that you cooperate well with your opposing forces. Therefore, it is important to prioritize your goals and make sure that you fulfill them at all costs.

As a businessman, you must create an annual marketing budget and maintain flexibility during months. Even if you have long-term objectives, you must create your marketing plan so that your marketing goals are in sight. You must anticipate the short-term outcomes and believe in your long-term strategy. If you are getting dragged by your competitors, do not worry because it is all part of the process. Just stick by your initial plans and make your mark in the marketing world.