Meta descriptions are crucial for the search engine optimization of your website. But what exactly is a meta description, and why are they so important for SEO? In this article, we'll find the ins and outs of meta descriptions, including how to write effective ones for your website. We'll also look at the role of the Strikingly website builder in creating these descriptions.

What Is A Meta Description?

A meta description is a summary of the content on a webpage that appears in search engine results pages (SERPs). It gives users a glimpse into what they can expect to find on your site and helps them decide whether or not to click through. Meta descriptions typically range from 50-300 characters and should accurately reflect the page's content.

Strikingly website builder makes creating effective meta descriptions for your site easy. With its intuitive interface and customizable templates, you can quickly add unique descriptions for your site. It would be best to keep a few things in mind to write the right meta descriptions for your website:

  • Ensure each description accurately reflects the content on its page.
  • Aim for a concise but compelling copy that entices users to click through to your site.
  • Incorporate relevant keywords that will help search engines understand what your page is about.

In the next section, we'll dive deeper into what makes an effective meta description and provide some tips for crafting your own.

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Understanding Meta Descriptions

Meta descriptions are HTML attributes that summarize the content on a webpage. They appear below the page title in search engine results and are crucial for attracting users to your website. The key elements of meta descriptions include a concise description of the content, relevant keywords, and a call-to-action that encourages users to click through to your site.

Ideal Length

Regarding length, the ideal meta description should be 150-160 characters. This ensures the full description is visible in search engine results and provides enough information to entice users to click through. However, it's important not to sacrifice quality for length - focus on creating a compelling and informative description that accurately reflects the content on your page.

A strong meta-description effectively summarizes your website's information and encourages people to go through it. It should contain pertinent keywords that aid consumers in finding your website and aid search engines in understanding the content of your page.


Meta descriptions should include keywords to help search engines comprehend the content of your website and make it more visible in search results. However, it's important not to overdo it - stuffing too many keywords into your meta description can harm your SEO efforts by making it appear spammy or irrelevant. Instead, focus on using relevant keywords strategically throughout your meta description.

For example, if you're writing a meta description for a blog post about healthy eating habits, you might include keywords such as nutrition, healthy eating, and lifestyle. A well-crafted example of a meta description might read: Discover simple tips for improving your nutrition and adopting healthy eating habits with our expert advice. Learn more today!

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Crafting Effective Meta Descriptions

Crafting the right meta descriptions for your website is crucial for SEO success. It's not just about stuffing keywords into a few lines of text but also about creating compelling copy that entices users to click through to your site. Here are some tips on writing compelling meta descriptions to improve your website's visibility in search engine results in pages.

How To Write Compelling Copy For Meta Descriptions

Your meta description is essentially an advertisement for your website, so making it as engaging as possible is important. Start by identifying the unique selling points of your site and highlighting them in your description. Use action-oriented language and focus on users' benefits from visiting your site. For example, if you're running an online store selling handmade jewelry, a good meta description might read: Find unique, one-of-a-kind pieces at our handmade jewelry store.

Using Calls-To-Action In Meta Descriptions

Calls-to-action (CTAs) are a crucial part of any effective marketing message. They can be just as effective in meta descriptions as on landing pages or email campaigns. Including a CTA in your meta description can help increase click-through rates by giving users a clear reason to visit your site. Try using phrases like “Learn more”, “Shop now”, or “Get started” to encourage users to take action.

The Role Of Formatting In Meta Descriptions

While Google doesn't use formatting like bold or italicized text in its search results snippets, you can still use formatting strategically in your meta descriptions to make them stand out from the competition. Consider using bullet points or emojis (sparingly) to break up the text and draw attention to key points.

Best Practices For Writing Meta Descriptions

When it comes down to it, there are some basic best practices that you should follow when writing meta descriptions. These include:

  • Keeping your description under 155 characters to ensure it doesn't get truncated in search results.
  • Including relevant keywords to help your site rank for relevant queries.
  • Avoid duplicate meta descriptions across different pages on your site.
  • Regularly monitor and adjust your descriptions based on performance metrics like click-through and bounce rates.

By following these best practices, you can ensure your meta descriptions work as hard as possible to drive traffic to your site.

Crafting effective meta descriptions is essential to any successful SEO strategy. You can create meta descriptions by writing compelling copy, including calls-to-action, leveraging formatting where appropriate, and following best practices for length and keyword usage to help your website stick out in search results and drive more traffic.

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Optimizing Meta Descriptions For SEO:

Optimizing your meta descriptions is a crucial step in improving your website's search engine optimization (SEO). Here are some tips on optimizing your meta descriptions for better SEO results.

  • Incorporate keywords for SEO purposes

Incorporating relevant keywords is one of the most important aspects of optimizing your meta descriptions. These keywords help search engines understand what your website is about and can improve your visibility in search results. To find the right keywords, research popular terms related to your business or industry. Use these terms strategically in your meta description, but be careful not to overdo it. Keyword stuffing can harm your SEO efforts.

  • Use relevant meta descriptions

In addition to using relevant keywords, it's important that your meta description accurately reflects the content on the page it's describing. This helps ensure that users who click through from search results will find what they're looking for on your site. For example, if someone searches for the best pizza in New York City and clicks through to a page that doesn't mention pizza or New York City, they're likely to leave quickly and negatively, impacting your bounce rate.

  • Avoid duplicate meta descriptions

Duplicate meta descriptions can also hurt your SEO efforts by confusing search engines and potentially resulting in lower rankings. Ensure each page on your website has a distinctive and descriptive meta description that accurately reflects its content. How to monitor and adjust your meta descriptions for improved performance. Finally, it's crucial to regularly monitor and adjust your meta descriptions based on their performance in search results. Use tools like Google Search Console to track impressions and click-through rates (CTR) for each page's meta description.

Crafting effective meta descriptions is an important part of any SEO strategy. By incorporating relevant keywords, accurately reflecting your page's content, avoiding duplicates, and monitoring performance, you can refine your website's visibility and drive more traffic.

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Strikingly And Meta Descriptions

When creating an effective website, meta descriptions are crucial in SEO. Strikingly, a popular website builder recognizes the importance of meta descriptions and has made it easy for users to add them to their sites.

  • Add meta descriptions in Strikingly

Adding a meta description in Strikingly is simple. First, log in to your account and select the site you want to edit. Then, click on the Settings tab and select SEO. You can enter your desired meta description for your entire site from there.

  • Customize meta descriptions for different pages on your site

Strikingly also allows users to customize their meta descriptions for individual pages on their site. To do this, select the page you want to edit and click on Settings. From there, click on SEO and enter your desired meta description for that specific page.

  • Incorporate Strikingly's SEO tools in your meta descriptions

In addition to making it easy to add and customize meta descriptions, Strikingly also offers various SEO tools that can help improve the effectiveness of these descriptions. These tools include keyword analysis and optimization suggestions.

  • Examples of effective meta descriptions on Strikingly-powered websites.

Examples of effective meta descriptions on Strikingly-powered websites include concise summaries of the content found on each page with relevant keywords included. For example, a photography website might have a meta description that reads Stunning photography showcasing nature's beauty - explore our gallery today! This accurately describes what visitors expect from the site and includes important keywords such as photography and nature.

Tips To Write Meta Descriptions On Strikingly

When writing your meta descriptions using Strikingly, it's important to remember some key tips for crafting effective ones.

  • Ensure your meta description accurately reflects the content on your page. This will help visitors understand what they can expect to find and encourage them to click through.
  • Include relevant keywords in your meta description. This will help search engines recognize what your page is about and improve its chances of ranking higher in search results.
  • Keep your meta descriptions concise, around 155 characters or less.
  • Write to the point.

With these meta description tips in mind, you can create the right meta descriptions for your site that will help improve its SEO and attract more visitors.

Tools And Resources For Writing Meta Descriptions

Crafting the right meta descriptions can be daunting, especially for those new to SEO. Fortunately, several online tools can help you generate meta descriptions that are both effective and engaging. The most popular tools include Yoast SEO, Moz Pro, and SEMrush. In addition to these online tools, it's important to analyze your current meta descriptions for optimization opportunities.

To truly master the art of writing effective meta descriptions, consulting some of the best SEO resources is essential. Some of our favorites include Google's Search Console Help Center, Moz's Beginner's Guide to SEO, and Neil Patel's Ultimate Guide to SEO.

Of course, even with all these resources at your disposal, it's still possible to make common mistakes when writing meta descriptions.

Ultimately, the key to success with meta descriptions is finding a balance between creativity and optimization. By following these tips and utilizing the right tools and resources along the way, you'll be well on your way toward crafting compelling meta descriptions that drive traffic and engagement on your website.

Don't Overdo It

When it comes to meta descriptions, less is more. Keyword stuffing in your meta description is a dangerous game to play. Not only does it make your website look spammy, but it can also result in search engines penalizing your site. Instead of cramming as many keywords as possible into your meta description, focus on crafting a concise and compelling message that accurately represents the content on your page.

Use Relevant Language

It's essential to remember that the purpose of a meta description is not just to stuff it with keywords but to entice users to click through to your website. Using relevant and engaging language, you can create a meta description that stands out from the competition and encourages users to visit your site. One common pitfall in writing meta descriptions is creating duplicate ones for multiple pages on your site. This can confuse search engines and harm your SEO efforts. To avoid this, ensure each page on your site has a unique and descriptive meta description that accurately reflects its content.

Use Natural Tone

It's crucial to maintain a natural tone in your meta descriptions. Steer clear of using overly technical language or jargon that might confuse or turn off potential visitors. Instead, write in a conversational tone that speaks directly to the user and highlights the benefits of visiting your site.

Crafting the right meta descriptions for each page on your website is essential to any successful SEO strategy. Avoiding these mistakes will help you produce appealing meta descriptions that will increase traffic to your website and boost its online exposure.


In conclusion, meta descriptions are vital in SEO and should be noticed. They summarize your webpage's content and entice users to click through to your site. As such, it is essential to crafting the right meta descriptions that accurately reflect your content and appeal to your target audience. Looking ahead, the future of meta descriptions in SEO is uncertain. With Google's ever-evolving algorithms and search results pages becoming more visually oriented, staying up-to-date with best practices for writing effective meta descriptions is crucial.

Remember that every website is different, so there is no one-size-fits-all approach to crafting the perfect meta description. However, following these meta description tips and guidelines outlined above, you can create compelling summaries to drive traffic to your site and boost your search engine rankings.