As a crafter, you have a unique talent and a passion for creating beautiful, one-of-a-kind pieces. And while you may have honed your craft through years of practice and experience, it's essential to have an online presence that showcases your work and reaches potential customers.
That's why a craft website is an essential tool for anyone in the arts and crafts industry, and Strikingly is the perfect platform to build it on.
Strikingly is a user-friendly and intuitive website builder that makes it easy to create a professional-looking craft website in no time. With a range of craft website templates to choose from and a simple drag-and-drop interface, you can build a site that perfectly reflects your style and showcases your work.
Why should you create a craft website?
Building a craft website is crucial for any crafter looking to establish their online presence and reach a wider audience. A well-designed and professional craft website can help showcase your work, build your brand, and attract new customers. But why is it so important to make a craft website?
- Showcase Your Work
Your craft website is the perfect platform to showcase your work to the world. You can display high-quality images of your products, include detailed descriptions, and even offer a behind-the-scenes look at your creative process. It's an excellent way to let your visitors get to know you and your work, and it can help build a strong connection between you and your audience.
Image taken from Strikingly user’s website Yanagui Kamiko
- Reach a Wider Audience
By building arts and crafts websites, you can reach a wider audience than you would by relying on local sales or in-person events alone. Because your customers can access your website from anywhere in the world, it is a wonderful way to interact with new clients and develop your business.
- Build Your Brand
Your arts and crafts website is an opportunity to build your brand and establish your online presence. With the right craft website builder and design, you can create a professional, user-friendly website that represents your brand and sets you apart from the competition.
- Sell Your Products
With a craft website, you can easily sell your products online. You can streamline the purchasing, stocking, and delivering your wares to customers using an e-commerce platform; this is a terrific strategy for extending your customer base beyond your immediate area.
Image taken from Strikingly user’s website Handmade Bar
- Stay Connected with Your Customers
Your craft website is an excellent way to stay connected with your customers and build a community around your work. You can use your website to share updates, promotions, and other relevant information about your business and engage with your visitors through a blog or contact form.
- Establish Your Expertise
You can establish yourself as an expert by showcasing your work and sharing your story on your craft website. Your audience's confidence in you will grow, and new clients who value handmade goods will be drawn to your shop.
Building a craft website is a wise investment for any crafter looking to establish their online presence and reach a wider audience. Whether a beginner or pro, a well-designed and professional website can help showcase your work, build your brand, and connect with new customers. With the right craft website builder and design, you can create a website that represents your brand, showcases your work, and helps you grow your business.
Steps in building a craft website
Step 1: Choosing a Craft Website Template
The first step in creating your craft website designs with Strikingly is choosing a template that suits your style and needs. Strikingly offers a range of beautiful and functional craft website templates, so you can find one that fits your vision.
Take your time browsing through the available templates and consider the type of craft you create. For example, if you make jewelry, choose a sleek and modern template that focuses on your pieces. If you make handmade quilts, you may prefer a template with a warm and cozy feel that invites visitors to learn more about your work.
Step 2: Customizing Your Craft Website Design
Once you've chosen a template, it's time to customize your craft website design. With Strikingly, you can easily make changes to the layout, colors, and images to create a site that's uniquely yours.
Get things rolling by giving your site's header a facelift with your logo and company colors. Doing so can build brand recognition and attract more customers to your site. The next step is to upload photographs of your work to the gallery page; high-quality images that do justice to the intricate features of your pieces are essential.
Image taken from Strikingly user’s website Woody
Step 3: Adding Content to Your Craft Website
The next step is to add content to your craft website that showcases your work and tells your story. Start by writing a compelling About page that introduces yourself and your craft. Here's your chance to talk about yourself, your creative process, and what makes your work unique.
Then, update the gallery page with product details and pictures. Remember to highlight each item's individuality and provide crucial information like size, materials, and pricing.
Step 4: Connecting Your Craft Website to Social Media
Having a social media presence is essential for any craftsperson, and connecting your craft website to your social media profiles is a great way to reach more people and build your following. With Strikingly, you can easily add links to your site's Facebook, Instagram, and other social media profiles and encourage visitors to follow you and engage with your work.
Step 5: Launching Your Craft Website
Once your craft website is complete, it's time to launch it and share it with the world. With Strikingly, you can publish your site with just a few clicks and start reaching new customers and showcasing your work.
Building a craft website with Strikingly is an excellent way to establish an online presence, showcase your work, and reach new customers. With its user-friendly interface, beautiful templates, and range of customization options, you'll be able to create a site that perfectly reflects your style and makes it easy for visitors to learn more about your work. Get started today and take your craft business to the next level with a professional and stunning online presence!
Image taken from Strikingly user’s website Rosa Villa
One of the great things about Strikingly is that it makes it easy to build and manage your craft website, even if you have yet to gain prior experience or technical skills. The platform's drag-and-drop interface allows you to create your site without coding, and the intuitive design tools make it easy to customize your site and add new content as needed.
In addition, Strikingly offers a range of advanced features to help you make the most of your craft website. For example, you can add a blog to your site to share news and updates about your work and connect your site to an e-commerce platform to sell your crafts online. You can also use Strikingly's analytics tools to track visitor behavior and get insights into your site's performance, which can help you make informed decisions about your online marketing strategy.
Of course, building a craft website is just the first step in establishing an online presence for your craft business. When your site is up and running, you need to promote it to reach new customers and build your following.
Here are a few tips to kick off the best craft websites:
- Optimize your site for search engines. Include relevant keywords in your page titles to improve your site's visibility in search engines, meta descriptions, and content, and using alt tags for images.
- Share your craft website on social media. Share your craft website on your social media profiles and encourage followers to check it out. You can also participate in online crafting communities and forums to build connections and reach potential customers.
- Offer promotions and discounts. Encourage visitors to purchase by offering promotions, discounts, or free shipping on your craft website.
- Create a newsletter. Build a mailing list by offering a newsletter or exclusive content to visitors who sign up on your site. You can use your newsletter to share news and updates about your work and promote new products.
Image taken from Strikingly user’s website Stitch Alive
By following these tips and making the most of the features and tools offered by Strikingly, you can build a craft website that establishes your online presence, showcases your work, and helps you reach new customers. So why wait? Start building your craft website today and take your business to the next level!
In conclusion, a craft website is an essential tool for any craftsperson, and Strikingly is the perfect platform to build it on. With its user-friendly interface, beautiful templates, and range of customization options, you can create a professional and stunning online presence that showcases your work and reaches potential customers. So get started today, and take your craft business to the next level with a craft website that's both beautiful and functional.
Elements of a craft website
It would be best if you considered adding several elements to your craft website to make it both functional and appealing to your audience. These elements include:
- Logo: A professional and clear logo is essential to establish your brand and making a lasting impression on your visitors. A logo should be simple, memorable, and reflective of your craft business. Consider investing in a custom logo design to ensure that your logo stands out and represents your brand effectively.
- Images: High-quality images are crucial for showcasing your crafts and engaging visitors on your website. Use images that are clear, well-lit, and representative of your work. Consider including product and lifestyle images to give visitors a sense of how your crafts are useful in real life.
- Navigation Menu: A user-friendly navigation menu is essential to guide visitors find what they're looking for on your website. Organize your content into categories and subcategories to make it easy for visitors to access the information they need. Use clear, descriptive labels for each section of your site, and consider using drop-down menus to make navigation even more accessible.
- Product Descriptions: Detailed product descriptions are a critical element of any craft website. Include information about the materials, size, and other relevant details about your crafts. Be descriptive and engaging in your product descriptions to give visitors a sense of what sets your crafts apart from others.
- About Page: An "About" page is a great way to introduce yourself and your craft business to visitors. This page provides a brief overview of your background, history, and mission. Consider including images and personal stories to help visitors connect with you and your craft business.
Image taken from Strikingly user’s website Valentina’s Chocolate
- Contact Form: A contact form is a fundamental element of any website as it makes it easy for visitors to get in touch with you. Include your email address, phone number, and a form that visitors can fill out to send you a message. Respond to all inquiries promptly and professionally to maintain good relationships with your visitors.
- Blog: A blog is a cool way to share news, updates, and other relevant information about your craft business. Use your blog to engage with your audience, share behind-the-scenes stories, and offer tips and insights about your crafts. Regularly updating your blog can help drive traffic to your website and keep your visitors engaged.
- Social Media Links: Connecting your craft website to your social media profiles can help expand your online presence and reach a wider audience. Include links to your profiles on platforms like Facebook, Instagram, and Twitter on your website, and consider using social media to share updates, promotions, and other relevant information about your craft business.
Image taken from Strikingly
- E-Commerce Platform: An e-commerce platform is a must-have for any craft business looking to sell its products online. Consider adding a platform like Strikingly's Simple Store feature to your website to sell your crafts and reach a wider audience. Be sure to set up your store with clear product descriptions, images, and pricing information to make it easy for visitors to make purchases.
By including these elements on your craft website, you can create a professional and functional online presence that showcases your work and reaches your target audience.
In conclusion, building a craft website using Strikingly can be an enjoyable and fulfilling experience. With its user-friendly interface and robust features, you can bring your creative vision to life with ease. Whether you're a seasoned crafter or just starting out, Strikingly offers the perfect platform to showcase your work and reach a wider audience.
Why wait? Start crafting your online presence today and let the world see your artistry in full bloom!