Are you an aspiring musician looking to make a music video? Or you're a seasoned artist seeking to create a new visual masterpiece. Whatever your situation, making a music video is essential to promoting your music and reaching a wider audience. In this guide to making a music video, we will cover everything you need to know, from pre-production to marketing and distribution. And with the help of Strikingly, we'll show you how easy it can be to create and promote your music video.

A good music video is more than just footage of the artist performing their song. It's an artistic expression that complements the music and tells a story in its own right. A great music video should capture the viewer's attention from start to finish, leaving them with a lasting impression of the song and the visuals.

Music videos are essential for promoting your music in today's digital age. With platforms like YouTube and Vimeo, artists can access millions of potential fans worldwide who can discover their work through visually stunning videos. A well-made music video can also help establish an artist's brand identity and increase their credibility in the industry.

Strikingly website services offer an intuitive drag-and-drop interface that makes it simple for anyone to create stunning websites without any coding experience required. With Strikingly, you can easily showcase your music video on your website or create landing pages specifically designed to promote it.

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How To Make A Music Video?

Before diving into production, it's important to understand the basics of shooting a music video. This includes choosing a concept, writing a treatment, location scouting, casting, equipment needed, storyboarding, lighting & camera techniques, and directing tips. Let's dive into each of these areas in more detail.

Stay tuned for the next parts, where we will cover pre-production, production, post-production, marketing & distribution, and tips & tricks on creating a successful viral music video.

Make A Music Video #Step1- Pre-Production

Making a video is an exciting way to showcase your music and connect with your audience. However, before filming, you must plan and prepare for the shoot. This pre-production phase is crucial to ensure you have a crystal clear path of what you want to achieve with your music video. Here's a guide to assist you in preparing for pre-production.

Choosing A Concept

The first step in making a music video is choosing a concept that will align with your song's message and capture your audience's attention. Consider brainstorming ideas that will make your music video stand out from the rest. You can also draw inspiration from other artists' videos or movies.

To create a compelling concept, think about the following:

  • What story do you want to tell?
  • What emotions do you want to evoke?
  • What visual elements can enhance the story?

Once you have a concept, please write it down and share it with your team for feedback.

Writing a Treatment

After deciding on the concept, it's time to write a treatment that outlines the story's details, characters, location, and overall vision of the music video. The treatment should be concise but detailed enough for everyone involved in production to understand what they must do.

Here are a few things to include in your treatment:

  • A summary of the story
  • A description of each scene
  • The mood or tone of each scene
  • Any special effects or props needed

Remember that this is just an outline and not set in stone. You can always make changes as needed during production.

Location Scouting

Choosing the right location when you make a music video can significantly impact its look and feel. Scout locations that align with your concept and add value to the story.

Consider these factors when scouting locations:

  • Accessibility
  • Lighting conditions
  • Noise levels
  • Permits required
  • Availability

Take photos and videos of the locations you're considering and share them with your team to make an informed decision.

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Casting the right talent when you make a music video can bring your story to life and connect with your audience. Look for actors or models that fit the character descriptions in your treatment.

Here are some tips for casting:

  • Hold auditions or casting calls
  • Consider hiring professional actors or models
  • Look for talent that has experience in music videos or commercials
  • Choose talent that aligns with your brand identity

Once you have cast the talent, schedule a rehearsal to ensure they understand their roles and are comfortable on camera.

Make A Music Video #Step2- Production

Making a music video is an exciting process that needs careful planning and execution to ensure a quality end product. This section will discuss the required equipment, storyboarding, lighting and camera techniques, and directing tips.

Equipment Needed

You will need certain equipment to capture the footage to create a music video. Some essential pieces of equipment include

  1. Camera. A high-quality camera is vital for capturing clear and crisp footage. You can utilize a DSLR or mirrorless camera for this purpose.
  2. Lenses. Different lenses can help you achieve other effects in your shots. Wide-angle lenses are perfect for capturing sweeping landscapes or large groups of people, while telephoto lenses are ideal for close-up shots.
  3. Tripod. A tripod helps stabilize your camera during filming and ensures smooth panning d tilting movements.
  4. Lighting. Proper lighting is crucial for creating the right mood in your music video. You can use natural light or artificial light to achieve the desired effect.


Storyboarding includes creating a visual representation of each shot in your music video before filming begins. This helps you plan out the sequence of shots and ensure that everything fits together seamlessly.

Some tips for effective storyboarding include:

  1. Draw rough sketches of each shot.
  2. Include notes about camera angles, lighting, and special effects.
  3. Consider how each shot will transition into the next one.
  4. Make changes as necessary based on feedback from your team.

Lighting & Camera Techniques

Lighting is an essential aspect when you make a music video because it sets the tone and mood of each shot. Here are some lighting techniques you can use:

  • Three-point lighting. This technique involves using three lights to illuminate your subject from different angles.
  • High-key lighting. This technique involves using bright lights to create a cheerful or upbeat mood.
  • Low-key lighting. This technique involves using dim lighting to create a moody or dramatic effect.

Camera techniques are also important for creating engaging shots. Here are some camera techniques you can use:

  • Pan. This involves moving the camera horizontally across a scene.
  • Tilt. This involves moving the camera vertically up or down.
  • Zoom. This involves changing the lens's focal length to make the subject seem closer or farther away.

Directing Tips

Directing is essential to music video production because it ensures that each shot is executed according to plan. Here are some tips for effective directing:

  • Communicate clearly with your team about what you want to achieve in each shot
  • Be open to feedback and suggestions from your team
  • Stay focused and organized throughout the production process
  • Keep an eye on the end product while paying attention to details

Following these tips and techniques, you can create a music video that captures your artistic vision and resonates with your audience.

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Make A Music Video #Step3- Post-Production

Once you have finished filming your music video, it's time to move on to post-production. This is where you will bring all the elements of your video together and create a final product ready for distribution. This section will cover the basics of video editing, software recommendations, color correction, and sound design.

Introduction To Video Editing

Video editing is selecting and arranging shots to create a cohesive story. It involves cutting and trimming footage, adding special effects or transitions, and syncing audio with visuals. When editing a music video, it's important to remember the song's pacing and rhythm. You want your visuals to match the mood and energy of the music.

Editing Software Recommendations

There are many different video editing software programs available on the market today. Some popular options include Adobe Premiere Pro, Final Cut Pro X, and DaVinci Resolve. Consider your budget, skill level, and desired features when choosing an editing program.

Color Correction

Color correction is adjusting colors in a video to achieve a consistent look throughout the footage. This can involve correcting exposure levels or making adjustments to saturation or hue. Color grading takes this process further by applying specific color palettes or styles to enhance the overall mood of the video.

Some tips for effective color correction include:

  • Use natural lighting whenever possible
  • Shoot in RAW format for more flexibility in post-production
  • Use color-grading presets as a starting point for your edits
  • Don't overdo it - subtlety is key!

Sound Design

Sound design refers to all aspects of audio production in a film or video project - including dialogue recording, sound effects creation, and music composition or selection. Sound design plays an especially important role in a music video since it must complement the featured song.

Some tips for effective sound design include:

  • Use high-quality microphones and recording equipment
  • Consider the acoustics of your shooting location
  • Mix your audio in a professional editing program
  • Use sound effects sparingly and strategically

By following these post-production tips, you'll be well on your way to creating a stunning music video ready for distribution.

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Make A Music Video #Step4- Marketing & Distribution

Once your music video is complete, it's time to get it into the world! Here are some tips for marketing and distributing your video effectively.

Choosing The Right Platform

When choosing where to distribute your music video, it's essential to consider your target audience. YouTube is an excellent platform for reaching a broad audience, while Vimeo may be better suited for a more niche audience. Other venues to consider include Vevo, Dailymotion, and Facebook.

How To Leverage Social Media

Social media can be influential in promoting your music video. Share teasers and behind-the-scenes content leading up to the release, and encourage fans to share the video once it's life. Consider running paid ads on social media platforms like Facebook and Instagram to reach a wider audience.

Creating A Distribution Plan

A distribution plan can help ensure your music video reaches as many people as possible. Consider partnering with blogs or websites catering to your target audience, and reach out to influencers interested in sharing your video with their followers.

Collaborating With Bloggers & Influencers

Collaborating with bloggers and influencers can help boost your music video exposure. Reach out to bloggers who cover music or entertainment in your genre, and offer them exclusive access or behind-the-scenes content in exchange for featuring your video on their site or social media channels.

Remember that marketing and distribution are as crucial as creating a high-quality music video. By following these tips, you'll be well on your way to getting your music video seen by as many people as possible.

Role Of Strikingly In Marketing & Distribution When You Make A Music Video

Making a music video is not just about the production itself. You also need to think about marketing and distribution. This is where Strikingly's website builder comes in handy. Here are some ways how:

Elevate Film Promotion.

Strikingly offers various templates to showcase your music video as best as possible. Its easy-to-use interface allows you to customize your website to fit your brand and style. This will help elevate your film promotion and attract more viewers.

Unveil BTS Content

Behind-the-scenes (BTS) content is always interesting for fans. With Strikingly, you can easily create a page dedicated to BTS content, such as photos, videos, and interviews with the cast and crew. This will give fans a glimpse into the making of your music video and keep them engaged.

Flaunt Artistic Expression

Strikingly lets you showcase your artistic expression through customizable features like fonts, colors, and layouts. You can create a visually stunning website that reflects the mood and tone of your music video.

Generate Buzz For Video Launch

Launching a music video requires planning and strategy to generate buzz beforehand. Strikingly offers various marketing strategies such as email campaigns, social media integration, SEO optimization, and more to help promote your upcoming release.

Make A Music Video- Tips & Tricks

Here are some techniques to help you make a music video stand out.

  • Use Visual Metaphors. Visual metaphors can add depth and meaning to your music video. They can help convey emotions or ideas that might be difficult to express through lyrics alone—for example, using a broken mirror to represent a broken relationship or a wilting flower to symbolize lost love.
  • Play With Camera Angles. Experimenting with camera angles can add visual interest and variety to your music video. Try shooting from unusual angles, such as low or high angles, or incorporating movement into your shots using a dolly or crane.
  • Experiment With Color Grading. Color grading is adjusting the colors in your footage to create a particular look or mood. Experimenting with different color grading techniques can help you achieve the desired tone for your music video, whether it's bright and cheerful or dark and moody.
  • Hire A Professional If Necessary. While making a music video on your own is possible, hiring a professional can ensure you get high-quality results that meet industry standards. A professional videographer will have access to better equipment, more experience, and specialized knowledge that can take your music video to the next upper level.

Remember creating a successful music video takes time, effort, and dedication - but with careful planning and attention to detail, you can create a video that echos with your audience and helps you achieve your creative goals.


Creating a music video requires careful planning and execution. Key points include engaging concepts, high production value, and strong storytelling. Music videos are essential for reaching new fans, promoting your brand, and increasing your online presence. Strikingly can assist with customizable templates and easy-to-use tools. Creating a music video is a chance to showcase creativity and engage with fans, and Strikingly's website builder can help reach a wider audience.