While social media remains to be one of the most effective ways for you to build a following for your brand online, there’s still a case to be made for creating a band website. Social media attracts an audience but it’s easy to get lost in a sea of cute baby videos and politically-charged discussions.
A website brings back the focus to your band and your music. Band websites can serve a lot of purposes, from introducing your music to the world, to being a source of information on upcoming gigs and tours and as a way for your followers to stay updated on everything that has to do with your group. With that said, you want to create a website that is effective in doing what it is meant to do. Here are a few tips to get you started.
Make a good first impression with your homepage
Your homepage is the first thing that people will see when they visit the band website so you want it to make a good first impression about the rest of your site. It has to be designed in a way that encourages visitors to stay and look around.
Use strong images or a full-width header image to attract visitors into your site. Using Strikingly’s band website templates, you can also use video backgrounds to engage users. Upload your latest music video or footage of your most recent gig. Get your visitors to feel like they’re in one of your roadshows by adding your Soundcloud playlist.
Powered by Strikingly’s band website builder, Answer the Muse is a good example of how you can keep visitors engaged with video and music on your website.
Tell your story
One of the best things about having a band website is that you get to have your very own space for you to tell your story to the rest of the world. You wouldn’t be limited to the character limits on social media pages. You can create band website content that is all about you. This is not to say, however, that you should make your text content awfully long. Have a dedicated bio page but keep the story brief and creative. It would be good to write in the third person perspective so that media outlets can easily pick it up for introductions or interview material.
Add your songs and an EPK
It seems quite obvious that when you create a free band website, your music should naturally be up there. Fans enjoy listening to behind the scenes snippets or rough tracks of upcoming songs. Keep them updated by regularly posting music on your website.
An electronic press kit (EPK) is another file that you want to add to your site. In the past, you’re probably more familiar with press kits that are mailed out to music reps and agents. Make it easy for record labels to know more about you through a downloadable EPK readily available on your site. This can just be a one page document that tells the industry about your band and contains your best photos or the kind of music you play.
Customize the template
Strikingly’s band website templates can be customized according to the color scheme and font type that best expresses your band image. Play around with different section layouts and background visuals.
Check out how the Hathaways customized one of Strikingly’s templates to create a unique site that represents their group effectively. They used video backgrounds and grid-style layouts for showcasing their latest music videos and images so visitors can easily see what they have been up to. The band also added links to different music sites on the internet where you might be able to listen to their music.